When you choose the real estate agent career, there is nothing you love to see more than smiles on the faces of your clients. Those smiles are one of the factors that make you become a successful real estate agent.
Investment property real estate agents are the types of real estate agents clients (who are normally real estate investors) grow to love. Why? Because you are the real estate agent that finds them investment properties that will make cash flow! So how can you maintain the smiles on your client’s face? Mashvisor presents the top 10 ways to end up with happy clients!
(1) Real Estate Agent Pursuit of Client Happiness- Make Them the Priority
Give your complete, undivided attention to the client you are dealing with. We can’t stress this point enough because sometimes it is overlooked. As a real estate agent specializing in investment properties, your reputation is vital to your success. One bad move with the real estate investor client you are dealing with, and you will most likely never be referred by that client again. Hundreds of real estate investment opportunities to be a real estate agent closed in your face due to lack of priority.
If you receive a phone call, don’t answer it when you’re with a client. Have an assistant answer your phone calls for you while you’re in client meetings. Don’t have an assistant? No problem.
Almost everyone in the 21st century is using a smartphone. A simple text reading “I am in a meeting at the moment, how can I help you?” can be done in a matter of clicks. We understand it is not as efficient as an assistant answering phone calls, but it works, it’s free, and it is much better than cutting off your current client.
When clients don’t receive the attention they deserve, they feel undervalued and may not want to continue working with you. We don’t want that. And we’re sure you don’t either. So all eyes on the prize. Literally. Be focused on your client, make eye contact, and make sure you are fully there when you meet with them.
(2) Real Estate Agent Pursuit of Client Happiness- Don’t Assume
The last thing you want to do is make your real estate investor client feel belittled or flat out dumb. Do not assume that because they are a real estate investor, they know all that goes on in the process of buying an investment property.
Clients will feel uncomfortable and sense that they are obliged to say “yes” when you ask if they know how the purchase process goes. They are in the position where “no” is not an answer, as they may feel foolish to say anything other than yes. Assumptions are uncomfortable. Don’t make them.
Related: A Step-by-Step Guide on How to Become a Real Estate Agent
Instead, assume your real estate investor client knows absolutely nothing. One of the challenges of being a real estate agent is finding the balance between sounding like a know it all, and making the process “tutorial” sound like you’re babying the client. We know. However, that doesn’t mean you can’t find the balance. Use layman terms they would know while still assuming they know nothing about the buying an investment property process.
Yes, this will take a bit more time, but the outcome is well worth it. Your client will feel more comfortable with dealing with you and feel more at ease since you demonstrated your knowledge to them. It is comforting to know the real estate agents working with investors know their stuff.
You remind them they made the right choice when they were looking for a good real estate agent. You even open the door for client questions, as they are asking about your method of work and not just how the process is in general. Good move.
(3) Real Estate Agent Pursuit of Client Happiness- Value Precious Time
Value Client Time
Don’t run late. If you don’t respect your clients’ time, they won’t respect yours. Real estate agents that work with investors need to keep in mind that they are probably just as busy as you are. All there needs to be is mutual respect, so give what you want to get back.
The same goes for making the client feel rushed or deprioritized. We understand you are busy. Both you and your real estate investor client are. However, the second they feel you are not making time for them, they will not want to deal with you for one minute more.
Organize yourself where you can spend quality time with your clients. Set up dates and times that you know both you and your client can commit to. Let them know what the set appointment is so they do not expect to sit with you for 6 hours, or only get 10 minutes.
“Hey, just wanted to let you know our meeting will be from 10:00 to 11:00 on Monday morning, does that work for you?” is a simple way to communicate loud and clear with your client. So do it!
Value Your Time
We want to put value on your time as well. Mashvisor’s platform is able to provide you with a number of real estate agent tools. One of which is the “Lead Profiles Feature.” We know how time-consuming it can be to put effort into a lead that ends up not even wanting to buy the property. What if we told you there is a tool that can save you that precious time from the get-go? Yes, it’s true.
The leads profile feature is a unique tool a real estate agent like you can use exclusively when subscribed to Mashvisor. By simply uploading a list of your leads, our AI gets to analyzing!
Using a behavioral predictive analysis formula, we are able to determine the likelihood of each of your leads moving forward to purchase the property. With the taps of your keyboard, you are able to save yourself countless hours you would likely spend on lead communication.
Related: 3 Ways This Real Estate Agent Tool Conquers Competition
All you have to do is find real estate investor leads. With this significant analysis tool, you are able to see which leads are genuinely serious about purchasing or investing in a property. It doesn’t stop there.
You can even tell which leads have the most probability to become your own clients, allowing you to put your full focus on those leads. Save your time with Mashvisor lead profiles, the clock is ticking.
Wondering how to increase your client base? Click here to claim your free profile at Mashvisor. To sign up for Mashvisor to receive our blogs and offers, click here.
(4) Real Estate Agent Pursuit of Client Happiness- Be Quick on Your Feet
As a real estate agent, you want to be able to work quickly on your feet. We mean that you should be able to deliver results quickly and efficiently. Efficiency is a key factor when you want to become a successful real estate agent.
Real estate clients, now more than ever, have high expectations in your ability to provide speedy service. It seems like an hour in the real estate business is a year in real time. By this, we mean that your clients may move on to another real estate agent if you don’t get back to them in time! Yes, it’s that serious.
Try to respond to emails, texts, phone calls, and social media connections as soon as possible. It is common that if a real estate agent doesn’t get back to a client within the first couple of hours of contact, they will move on to someone new. Find an efficient way to reply to your potential clients so they don’t slip between your fingers! They will be quick to assume you will “never” get back to them, so grab a hold of them while you can.
(5) Real Estate Agent Pursuit of Client Happiness- Inform!
The more information you can provide, the better! You want to make sure your client is fully aware of all the nitty-gritty details that have to do with the real estate transaction. Allow your clients to feel empowered by giving them all the facts they need to know before they even ask for them. Explain what they need to know and why. Make that confusion disappear!
Related: Why and How Real Estate Agents Should Use Predictive Analytics
(6) Real Estate Agent Pursuit of Client Happiness- Play Psychic
Nothing puts a smile on the face of your clients like a real estate agent that knows what they’re thinking before they even say it. It is a type of magic, really. There is a kind of telepathic feeling when you and another individual have the same thoughts at the same time. The same goes for a real estate agent-real estate investor relationship.
Your client will feel like you are their other half in real estate and trust you as an individual. They will feel you care for them the way you care for yourself, and get the sense that you are both after the same goal. Expressing a client’s wish before they even wish for it sends the message you care about your client.
How can investor friendly real estate agents get the telepathy going? Align your system and firm to anticipate what your clients want before they even have to ask for it. You should fit your client like a glove and get a total understanding of what they may want. They spend the majority of the “property shopping” with you, so you should know what they want. Expect to see plenty of pearly whites when their unexpressed wish is your command.
(7) Real Estate Agent Pursuit of Client Happiness-Be Delicate
Your clients will have their moments when they are wrong. You, being the best real estate agent there is, will not flat out tell them they’re wrong. That is condescending and will come off as rude to your client. Instead, you will be delicate and soft. Yes, delicate and soft.
Find common ground when your client is wrong. Show them that you understand where they are coming from, but you want to give them an explanation as to why they’re wrong. Never use the line “I’ve been in this business for years.” That is just asking for it. Instead, show understanding and get them to see eye to eye with your expertise. No need to throw big titles of who you are here and there. That is just a trigger for your client to explode.
(8) Real Estate Agent Pursuit of Client Happiness- TLC
Tender love and care. The two aspects that make the love go round. TLC is the future of real estate agents. This is where thanking your clients in a personal way is really the cherry on top. Your clients will feel appreciated and valued, and will instantly build a personal connection with you.
Get them a fruit basket or an assortment of chocolates expressing how much of a pleasure it was to work with them. They will love it, and you will leave your mark on them as individuals. Something as simple as a genuine thank you can go a long way with your client. Be a kind, warm, and loving real estate agent. Chances are if these clients ever need another real estate agent to take care of a real estate transaction (or know someone else who does), you will be their first choice.
(9) Real Estate Agent Pursuit of Client Happiness- Perfect Those Hellos and Goodbyes
The first hello screams wonders to a real estate investor client. Good real estate agents will make the perfect impression when they introduce themselves, and a lasting impression when they part from their customers.
A study has shown that real estate clients remember the first and last minutes of their service experience the longest and the most vivid. Make sure those initial interactions and final moments are well engineered. Those are the moments your client will remember the most.
(10) Real Estate Agent Pursuit of Client Happiness-Remember & Acknowledge
If you get returning customers, acknowledge that you know who they are. This will instantly lay an impression on the client that you are genuine. A real estate agent career is not just a job, but a lifestyle. Catch up with them to recap on all their favorites and dislikes, then start the real estate agent experience all over again!
And We’re Done
These are the tips and tricks to keep your clients happy and smiling. As a real estate agent, you play many roles when a customer wants to buy an investment property. The best thing you can do is make that process easier with these tips. Don’t forget to make it easier on yourself with Mashvisor. Now go out there and pursue your client’s happiness.