Marketing investment properties is part of the job when you choose careers in real estate. Whether you’re a real estate investor or real estate agent, investment property marketing is part of your work ethic.
So what are the best real estate marketing strategies out there? Here, we go over what those real estate marketing strategies could be, and how you can apply them to your own investment properties.
Marketing Your Investment Properties- Hire a Professional Photographer
A picture really does speak a thousand words when it comes to your investment properties. The majority of the time, the first thing the eye will catch is the investment property photo, not the description. The real estate business is growing more and more into a visually-focused world.
Now, this does not mean you need to be spending thousands of dollars on professional photographers. Check out freelance photographers and the work they put up on their social media or websites. If their portfolio matches your style, network to see what services they can offer to you.
It’s important to hire a photographer that matches your personal aesthetic, as their photos will be a reflection of not only the investment properties but of you as well. Nice photos are perfect to catch the attention of your potential tenants or home buyers.
Get Your Marketing On- Write Up Creative Descriptions for Investment Properties
It would be a shame to catch the attention of potential customers with your pretty photos, only to lose them due to a poorly written description. Get your creative juices flowing! Creative real estate marketing strategies make the real estate world go round, so don’t leave them out.
Be concise, but flowery. Yes, use some pretty language. No, we don’t mean you have to be Shakespeare Jr. Although that would be pretty interesting. Imagine being the Shakespeare of describing real estate investment properties. Seriously speaking, it is nice to write up property investment descriptions that sound appealing without exaggerating.
For example, instead of saying “white walls,” you can say “pearly white interior giving you an aesthetic touch to your future home.” Now you tell us, which statement do you think would cop you some customers?
Flowery language makes a difference when marketing your real estate investment properties just as much as the photos do. Showcase all the goodies the investment properties have to offer. Unique features will attract your potential customers even more.
Most of the time, sites that list investment properties will give you a section for amenities. Save yourself the trouble and wordy description by just filling it out there instead of in the description itself.
Because you need an accurate description, you need a great investment property to begin with! Mashvisor’s investment property finder is just one way to quickly, and efficiently find real estate investment properties that fit your wants and needs.
To learn more about how we will help you make faster and smarter real estate investment decisions, click here.
Related: Finding Income Properties Using a Heatmap
Don’t Put Your Eggs in the Same Basket
By eggs, we mean your investment properties! There are hundreds of real estate investor websites you can use to list your investment properties. Why in the real estate world would you only stick to one?
Utilize all the different real estate investment resources you have out there. This is one of the most effective real estate marketing strategies you can use, so use it right!
Time is Ticking, Why Wait?
Real estate marketing ideas 2018 are sprouting and growing into tall sturdy trees. If you have a real estate investment career, you know more than anyone how crucial time really is. Who set the rule that you can’t market investment properties unless they are fully ready to move in yet?
Break down that stigma by marketing your “almost” complete income property. Get potential customers excited by putting out some “coming soon” signs in front of investment properties. Don’t want to put up a physical sign?
Give your possible tenants something to anticipate by posting about investment properties going up for rent soon. Sneak peaks of the rental property are another fun way to get potential tenants interested in what’s to come. Simply post a picture of your rental property with a banner over it saying “Stay Tuned!” or “Coming Soon.”
This way, you are able to get a headstart on marketing investment properties. Chances are, interested renters or buyers will save your post and check up on it later. Remember: be creative! Create some buzz from the get-go.
Have an Airbnb rental? Read: Real Estate Ads- Creative Ways for Marketing Your Airbnb Rental
Go Back to the Roots of Marketing Investment Properties
The real estate business social media marketing is indeed taking over the real estate world. However, that doesn’t mean you can’t market your investment properties the good old fashion way. The best real estate marketing strategies do not expire, so don’t be afraid to take the more traditional route of marketing investment properties.
Step away from all things online and go where your people go. Everyone needs a roof over their heads. Chances are if you set a flier marketing your investment properties on a coffee shop bulletin board, interested renters or buyers will see it.
Read More: How to Market Rental Property All the Way
If not a coffee shop, a college campus. Students are always on the lookout for investment properties to rent out. These individuals basically live in the college, so they are very likely to check out your rental property. Just be sure to respect any rules these facilities have and make sure you are allowed to “advertise in the halls.”
Wear Your Business with Style
Yes, we literally mean wear your business. This is one of those creative marketing strategies in 2018 that has actually been found to make some business. Now, we don’t want you to go out wearing a t-shirt with your investment property picture slapped on it saying “Buy Me.” It doesn’t work like that, unless for humorous purposes. A smart way to approach this is by wearing something that displays your real estate business.
A simple slogan of yours with your information, or something that represents you as a real estate investor. An article of clothing that literally markets your services is all you need. Wear it to the park, the mall, coffee shops, restaurants. The more exposure, the better. However, please don’t throw out all your clothing and stick to this one article of clothing for the rest of your life. Then you’re just overdoing it, don’t overdo it.
You would be surprised how many individuals are involved with real estate or will come up to you with questions about your available property. They will want to know more about you as a real estate investor. If you don’t find yourself a potential renter, we are sure you will meet a number of individuals that can become a part of your real estate investment network. This method of marketing investment properties is inexpensive, instantly put in action, and direct. Always a win-win situation here.
It’s the Time to Market
You’ve got the strategies and now it’s your time to shine. As a real estate investor, you are always on the hunt for good tenants and an attractive investment property. With the help of Mashvisor’s investment property finder (along with the other real estate investment tools Mashvisor can provide) and your strong will to market, you are bound to get those investment properties rented, sold, or bought. The power is in your hands and no matter what the goal is, it is within your reach.