You may be amazed at someone who routinely develops mobile apps of all kinds including those for real estate agents. However, developing an app is, in some respects, much easier than selling it.
What good is a real estate marketing app with all the bells and whistles if no one knows about it because it is relegated to the back shelves of an app store? If you don’t want your mobile app to suffer such a fate, keep reading. This article will help to propel your app to the attention of the real estate industry to ensure you start generating more leads, landing more clients, and closing more deals.
Here are 3 tips to help real estate agents market their mobile apps.
1. Make Some Interesting News
Another way of putting this is that if you are the new kid on the block, and you want to get the community’s attention, you have to make some noise. This is where you will need the help of the established press in your area. And not just the press in general but those which are focused on the real estate market niche that you are trying to penetrate.
There are a number of things you need to prepare before your media blitz. It is very important to get them ready before starting your media campaign.
- Put together a relevant press kit. This kit should include all pertinent information about your real estate mobile app. The information contained in this press kit should be focused on your mobile app’s main features that make it more advantageous than its nearest competitor. Your press kit should also hype the benefits that property buyers and sellers will enjoy if they use it.
- Build and develop a good relationship with the press in your area. This may consist of the traditional print media and the broadcast media, i.e. TV and radio. Don’t forget the web, particularly the relevant real estate websites and social media platforms. You may consider working with experts like the Los Angeles SEO Service to manage online marketing. You need to do all of this a few months before the actual launch date of your mobile app.
- After you have sufficiently established good relationships with all these media practitioners, you can start pitching your app to them.
- When you have ascertained that the press is already cozy with your app, you can then begin enlisting their help in introducing your mobile app to your intended market.
- Make sure that the news that these media practitioners will come out with will be focused on the newsworthiness of your app, i.e. what makes it unique from the rest of the crowd, its advantages over those that are already being used, etc.
2. Be Sure That Your Mobile App Is Really Useful
You can spend all the money you have to propagandize your mobile app but if real estate clients find that their lives will not get better by using it, word will get around fast in this internet age and they will just throw your mobile app to the waste bin. Therefore, one of the very first things you need to do if you want to successfully market a mobile app is to analyze your users: property buyers and sellers.
In other words, study your market’s needs and aspirations in relation to the kind of mobile app you will be introducing. This process can take months of research, collating, analyzing and evaluating figures, trends and all sorts of things connected to your app. You cannot take a shortcut in this process considering the varying needs, likes and dislikes of the market.
3. You Have to Spend Money to Earn Money
Don’t scrimp on this initial process of introducing your real estate app to the public. There is no better adage than these words: in order to earn money, you have to spend it first. In other words, if you don’t have enough money to spend on your real estate marketing campaign, better shelve off the desire at this time and pursue the project later when you already have enough money.
You will need money to announce the launch of your mobile app to the market. The most successful products enjoying the patronage of customers today were introduced with massive media launches. Your mobile app deserves no less. It will take you a considerable amount of money to get the press’s cooperation. You will need enough logistics to use social media platforms such as Twitter, Facebook, Instagram and blogs and websites catering to your market niche.
What are some mobile app marketing tips you have for agents? Share them in the comments below.
This article has been contributed by Meggie Nahatakyan.