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Jacksonville is a large metropolitan city in Northeast Florida. Home to more than 900,000 residents, it is the most populous city in the state and the largest city by land in the contiguous US. The Jacksonville real estate market benefits from the city’s rapidly growing population. As reported by PWC, the population growth rate is more than double that of the entire US. And, according to NeighborhoodScout, about 44% of this population are renters rather than homeowners. This means that the tenant pool for rental properties is large, which is a good sign for Jacksonville real estate investors who can actually benefit from high demand and occupancy rates

Jax, as locals lovingly call it, boasts a strong economy which makes for a high employment growth rate. The military and defense industry leads the way in the city. Jacksonville is home to several US military bases and naval facilities, which are the area’s biggest job generators. Still, the city has a diverse economy with other industries that contribute to the local economic growth. These industries include banking and financial services, logistics, information technology, advanced manufacturing, and healthcare. Fortune magazine’s annual list of the 500 largest US corporations by total revenue includes three Jacksonville-based companies. As with much of Florida, tourism is important to the Jacksonville area, offering visitors a wide range of activities, from visiting the city’s museums to playing golf and surfing on the beach.  


The Jacksonville real estate market was named one of the most important US Markets to Watch by PWC in its annual Emerging Trends in Real Estate: United States and Canada 2019 report. The city’s reasonable cost of living, high quality of life, and business-friendly environment make it an attractive location for real estate investment and development.

Jacksonville Realtors and Real Estate Agents


Jacksonville  Real Estate Investment Performance
Facts and Market Trends in Jacksonville
Homes For Sale2,768
Airbnb Properties546
Rental Properties3,320
Traditional Vacancy rate7.40%
Airbnb Occupancy Rate56.72%
Mashmeter64.60%
Median Price$252,333
Median Rent Price$1,197
Price/sqft$134
Median Days on Market85
Price to Rent Ratio16.6
Average Cap Rate
Airbnb3.93%
Traditional1.79%
Average Rental Income
Airbnb$1,982
Traditional$1,270
 
Median Household Income$46,768
Population903,889
Transportation in Jacksonville
27 / 100
Car-Dependent
23 / 100
Minimal Transit
40 / 100
Somewhat Bikeable
Jacksonville  Rent Prices
RENTAL STRATEGY STUDIOS 1 ROOM 2 ROOMS 3 ROOMS 4 ROOMS
Airbnb$1,568$1,457$1,902$1,983$2,638
Traditional$951$764$916$1,160$1,493
Jacksonville, FL - Homes for Sale - Newly Listed
Investment Properties for Sale
$459,900
MLS 1025369
191 COBBLER TRL
Jacksonville, FL 32081
Deercreek
Other
3 beds3 baths2,154 sq.ft.
CAP RATE
Trad. -0.80%Airbnb 0.82%
Investment Properties for Sale
$349,900
MLS 1025356
1728 INWOOD TER
Jacksonville, FL 32207
South Riverside
Other
3 beds2 baths1,929 sq.ft.
CAP RATE
Trad. 0.42%Airbnb 0.51%
Investment Properties for Sale
$134,900
MLS 1024779
4535 BIRKENHEAD RD
Jacksonville, FL 32210
Lakeshore
Other
2 beds1 baths868 sq.ft.
CAP RATE
Trad. 2.07%Airbnb 1.82%
Investment Properties for Sale
$330,000
MLS 1025391
2897 DISCOVERY WAY
Jacksonville, FL 32224
Golden Glades - The Woods
Other
4 beds2 baths2,002 sq.ft.
CAP RATE
Trad. 1.33%Airbnb 5.81%
Top Performing Jacksonville Properties
Investment Properties for Sale
$269,000
MLS 1002260
855 COLLINSWOOD DR
Jacksonville, FL 32225
East Arlington
Other
4 beds3 baths2,472 sq.ft.
CAP RATE
Trad. 2.34%Airbnb 8.00%
Investment Properties for Sale
$220,000
MLS 1022405
2282 LUANA DR E
Jacksonville, FL 32246
Sandalwood
Other
3 beds2 baths1,558 sq.ft.
CAP RATE
Trad. 2.66%Airbnb 7.98%
Investment Properties for Sale
$263,000
MLS 1010088
12372 CASHEROS COVE DR
Jacksonville, FL 32225
East Arlington
Other
4 beds2 baths1,905 sq.ft.
CAP RATE
Trad. 2.17%Airbnb 7.96%
Investment Properties for Sale
$275,000
MLS 1025142
12634 HICKORY LAKES DR S
Jacksonville, FL 32225
East Arlington
Other
4 beds2 baths1,892 sq.ft.
CAP RATE
Trad. 2.35%Airbnb 7.88%
Recently Sold Homes in Jacksonville, FL
Investment Properties for Sale
$185,000
MLS 1018161
4784 ORTEGA FARMS BLVD
Jacksonville, FL 32210
Ortega Farms
Other
3 beds2 baths1,494 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
Investment Properties for Sale
$184,900
MLS 1024471
1571 SUNGRAIN CT
Jacksonville, FL 32221
Normandy Manor
Other
3 beds2 baths1,392 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
Investment Properties for Sale
$254,900
MLS 997276
3704 CAROL ANN LN
Jacksonville, FL 32223
Loretto
Other
4 beds2 baths2,002 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
Investment Properties for Sale
$184,900
MLS 1005465
7074 FONTAINEBLEAU
Jacksonville, FL 32211
Lake Lucina
Other
4 beds2 baths1,841 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
Property Value Changes and Real Estate Appreciation in the Jacksonville Housing Market

Real estate appreciation in the Jacksonville real estate market is tangible as value has risen by 75.48% since Q1 of 2000, which is an average annual home appreciation rate of 2.96% according to NeighborhoodScout. Zillow reported a 6.4% increase in home values over the past year, meaning Jacksonville homes continue to enjoy appreciation. Still, Jacksonville property prices remain relatively affordable compared to other top markets in the US. That’s why buying an investment property in Jacksonville makes for a good real estate investment.


The Jacksonville housing market is currently a very hot seller’s market. Housing inventory is currently low, while demand from homebuyers and real estate investors continues to rise as the population grows. This is the perfect time for those considering selling their property as they could secure a sale price that’s higher than their listing price due to the high demand.

Jacksonville, FL Top Multi Family Homes
Investment Properties for Sale
$57,000
MLS 969285
233 SPRING ST
Jacksonville, FL 32254
Lackawanna
Multi Family
4 beds2 baths1,782 sq.ft.
CAP RATE
Trad. 4.68%Airbnb N/A
Investment Properties for Sale
$94,900
MLS 1020429
7225 BUFFALO AVE
Jacksonville, FL 32208
Panama Park
Multi Family
4 beds2 baths1,560 sq.ft.
CAP RATE
Trad. 3.91%Airbnb N/A
Investment Properties for Sale
$77,000
MLS 1020899
3312 LOWELL AVE
Jacksonville, FL 32254
Woodstock
Multi Family
4 beds2 baths1,326 sq.ft.
CAP RATE
Trad. 3.85%Airbnb N/A
Investment Properties for Sale
$75,000
MLS 1019001
1418 UNION ST W
Jacksonville, FL 32209
New Town
Multi Family
4 beds2 baths1,500 sq.ft.
CAP RATE
Trad. 3.68%Airbnb N/A
Homes Below Median Price in the Jacksonville, FL Real Estate Market
Investment Properties for Sale
$269,000
MLS 1002260
855 COLLINSWOOD DR
Jacksonville, FL 32225
East Arlington
Other
4 beds3 baths2,472 sq.ft.
CAP RATE
Trad. 2.34%Airbnb 8.00%
Investment Properties for Sale
$220,000
MLS 1022405
2282 LUANA DR E
Jacksonville, FL 32246
Sandalwood
Other
3 beds2 baths1,558 sq.ft.
CAP RATE
Trad. 2.66%Airbnb 7.98%
Investment Properties for Sale
$263,000
MLS 1010088
12372 CASHEROS COVE DR
Jacksonville, FL 32225
East Arlington
Other
4 beds2 baths1,905 sq.ft.
CAP RATE
Trad. 2.17%Airbnb 7.96%
Investment Properties for Sale
$275,000
MLS 1025142
12634 HICKORY LAKES DR S
Jacksonville, FL 32225
East Arlington
Other
4 beds2 baths1,892 sq.ft.
CAP RATE
Trad. 2.35%Airbnb 7.88%
Jacksonville Airbnb Growth and Regulations

The popularity of Airbnb vacation rentals in Jacksonville has surged over the past few years, among both hosts and guests seeking accommodation. In Duval County, the county where Jacksonville is located, the Airbnb income and guest count doubled in a year. Duval County Airbnb hosts earned a total of $11.6 million welcoming 83,000 guests in 2018, up from $6.1 million and 42,600 guests in 2017. 

Up until now, the city of Jacksonville has not enforced any laws to regulate the use of short-term rentals. However, members of the City Council have recently put forward a bill seeking to create a registration system and establish rules around short-term rentals. If approved, the bill would outlaw non-owner occupied vacation rentals, limit the number of bedrooms for rent to three, and impose Airbnb bed taxes. 

For the time being, Airbnb rentals remain fully legal in the Jacksonville housing market. Nonetheless, state law requires that all non-owner occupied vacation rentals in the state be licensed through the Florida Department of Business and Professional Regulation (DBPR). Hosted rentals, i.e. short-term rentals while the host remains on-site, are not regulated by the DBPR, and hence do not require a license.

Jacksonville, FL Top Airbnb Homes
Jacksonville Airbnb
$81 per night
Entire home/apt · 1 bed
The Captain's Quarters o|--)
389
Jacksonville Airbnb
$70 per night
Entire home/apt · 1 bed
Private Guest Cottage
388
Jacksonville Airbnb
$74 per night
Entire home/apt · 1 bed
The Gardener's Cottage
387
Jacksonville Airbnb
$60 per night
Entire home/apt · 1 bed
Bungalow in San Marco
367
Jacksonville, FL Homes for Rent
Investment Properties for Sale
$1,070
MLS 1025499
2752 GILMORE ST
Jacksonville, FL
Riverside
Single Family
2 beds2 baths1,056 sq.ft.
Investment Properties for Sale
$1,200
MLS 1025448
1816 LAYTON RD
Jacksonville, FL
Arlington
Single Family
3 beds2 baths1,216 sq.ft.
Investment Properties for Sale
$989
MLS 1025389
Investment Properties for Sale
$850
MLS 1025400
1730 W 19TH ST
Jacksonville, FL
Mid-Westside
Single Family
3 beds2 baths1,323 sq.ft.
Jacksonville, FL Open Houses
Investment Properties for Sale
Open 10 AM to 12 PM
$459,900
MLS 1025369
191 COBBLER TRL
Jacksonville, FL 32081
Deercreek
Other
3 beds3 baths2,154 sq.ft.
CAP RATE
Trad. -0.80%Airbnb 0.82%
Investment Properties for Sale
Open 11 AM to 2 PM
$349,900
MLS 1025356
1728 INWOOD TER
Jacksonville, FL 32207
South Riverside
Other
3 beds2 baths1,929 sq.ft.
CAP RATE
Trad. 0.42%Airbnb 0.51%
Investment Properties for Sale
Open 11 AM to 1 PM
$134,900
MLS 1024779
4535 BIRKENHEAD RD
Jacksonville, FL 32210
Lakeshore
Other
2 beds1 baths868 sq.ft.
CAP RATE
Trad. 2.07%Airbnb 1.82%
Investment Properties for Sale
Open 10 AM to 2 PM
$155,000
MLS 1024511
2545 OAK ST #13
Jacksonville, FL 32204
Riverside
Condo/Coop
2 beds1 baths1,060 sq.ft.
CAP RATE
Trad. 2.34%Airbnb 4.09%
Best Jacksonville Neighborhoods for Buying Investment Property
84%
Mashmeter
property price
$429,000
Median
cap rate
3.89%
Traditional
4.04%
Airbnb
rental income
$1,391
Traditional
$1,445
Airbnb
homes for sale
41
occupancy rate
51%
Airbnb
83%
Mashmeter
property price
$299,000
Median
cap rate
5.20%
Traditional
6.53%
Airbnb
rental income
$1,295
Traditional
$1,626
Airbnb
homes for sale
51
occupancy rate
53%
Airbnb
72%
Mashmeter
property price
$187,500
Median
cap rate
5.79%
Traditional
8.48%
Airbnb
rental income
$904
Traditional
$1,325
Airbnb
homes for sale
44
occupancy rate
47%
Airbnb
82%
Mashmeter
property price
$88,900
Median
cap rate
9.38%
Traditional
25.34%
Airbnb
rental income
$695
Traditional
$1,877
Airbnb
homes for sale
9
occupancy rate
65%
Airbnb
77%
Mashmeter
property price
$199,000
Median
cap rate
5.59%
Traditional
11.13%
Airbnb
rental income
$927
Traditional
$1,845
Airbnb
homes for sale
7
occupancy rate
64%
Airbnb
All Jacksonville Neighborhoods