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Jacksonville is a large metropolitan city in Northeast Florida. Home to more than 900,000 residents, it is the most populous city in the state and the largest city by land in the contiguous US. The Jacksonville real estate market benefits from the city’s rapidly growing population. As reported by PWC, the population growth rate is more than double that of the entire US. And, according to NeighborhoodScout, about 44% of this population are renters rather than homeowners. This means that the tenant pool for rental properties is large, which is a good sign for Jacksonville real estate investors who can actually benefit from high demand and occupancy rates

Jax, as locals lovingly call it, boasts a strong economy which makes for a high employment growth rate. The military and defense industry leads the way in the city. Jacksonville is home to several US military bases and naval facilities, which are the area’s biggest job generators. Still, the city has a diverse economy with other industries that contribute to the local economic growth. These industries include banking and financial services, logistics, information technology, advanced manufacturing, and healthcare. Fortune magazine’s annual list of the 500 largest US corporations by total revenue includes three Jacksonville-based companies. As with much of Florida, tourism is important to the Jacksonville area, offering visitors a wide range of activities, from visiting the city’s museums to playing golf and surfing on the beach.  


The Jacksonville real estate market was named one of the most important US Markets to Watch by PWC in its annual Emerging Trends in Real Estate: United States and Canada 2019 report. The city’s reasonable cost of living, high quality of life, and business-friendly environment make it an attractive location for real estate investment and development.

Jacksonville Realtors and Real Estate Agents


Jacksonville  Real Estate Investment Performance
Facts and Market Trends in Jacksonville
Homes For Sale1,967
Airbnb Properties645
Rental Properties4,948
Traditional Vacancy rate7.00%
Airbnb Occupancy Rate57.93%
Mashmeter65.48%
Median Price$229,000
Median Rent Price$1,260
Price/sqft$155
Median Days on Market71
Price to Rent Ratio18.3
Average Cap Rate
Airbnb4.55%
Traditional2.96%
Average Rental Income
Airbnb$2,023
Traditional$1,197
 
Median Household Income$46,768
Population903,889
Transportation in Jacksonville
27 / 100
Car-Dependent
23 / 100
Minimal Transit
40 / 100
Somewhat Bikeable
Jacksonville  Rent Prices
RENTAL STRATEGY STUDIOS 1 ROOM 2 ROOMS 3 ROOMS 4 ROOMS
Airbnb$1,494$1,210$1,698$2,153$3,471
Traditional$739$854$981$1,203$1,543
Jacksonville, FL - Homes for Sale - Newly Listed
$349,900
MLS 1104632
1617 RIVERSIDE AVE #2
Jacksonville, FL 32204
Brooklyn
Condo/Coop
3 beds1 baths1,472 sq.ft.
CAP RATE
Trad. -0.60%Airbnb 2.35%
$229,000
MLS 1104572
2250 MINDANAO DR
Jacksonville, FL 32246
Sandalwood
Single Family Residential
2 beds2 baths1,144 sq.ft.
CAP RATE
Trad. 2.71%Airbnb 5.09%
$1,300,000
MLS 1104683
3519 HILLIARD RD
Jacksonville, FL 32217
Monclair
Single Family Residential
4 beds3 baths2,549 sq.ft.
CAP RATE
Trad. 0.05%Airbnb 0.38%
$99,000
MLS 1104723
4836 ATLANTIC BLVD #108
Jacksonville, FL 32207
Empire Point
Condo/Coop
2 beds2 baths897 sq.ft.
CAP RATE
Trad. 3.49%Airbnb 5.24%
Top Performing Jacksonville Properties
$229,999
MLS 1071468
11891 CHARLIE RD
Jacksonville, FL 32218
San Mateo
Single Family Residential
3 beds2 baths1,547 sq.ft.
CAP RATE
Trad. 4.50%Airbnb 7.99%
$285,000
MLS 1100965
3042 SANS PAREIL ST
Jacksonville, FL 32246
Park Ridge
Single Family Residential
3 beds2 baths1,828 sq.ft.
CAP RATE
Trad. 3.17%Airbnb 7.96%
$149,900
MLS 1099499
4668 TIMUQUANA RD
Jacksonville, FL 32210
Venetia
Single Family Residential
3 beds1 baths1,138 sq.ft.
CAP RATE
Trad. 5.54%Airbnb 7.96%
$220,000
MLS 1092874
2867 GOLDENROD CIR E
Jacksonville, FL 32246
Park Ridge
Single Family Residential
2 beds2 baths1,398 sq.ft.
CAP RATE
Trad. 2.46%Airbnb 7.95%
Recently Sold Homes in Jacksonville, FL
$0
MLS
835 MAPLETON TER
Jacksonville, FL 32207
Miramar
Single Family Residential
3 beds3 baths2,577 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
$138,900
MLS 1103268
1725 E 28TH ST
Jacksonville, FL 32206
Longbranch
Multi Family
4 beds2 baths1,456 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
$148,000
MLS 1102519
1743 N LAURA ST
Jacksonville, FL 32206
Springfield
Multi Family
4 beds2 baths2,264 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
$328,044
MLS 1096109
5404 101ST ST
Jacksonville, FL 32210
Ortega Farms
Multi Family
4 beds4 baths2,464 sq.ft.
CAP RATE
Trad. N/AAirbnb N/A
Property Value Changes and Real Estate Appreciation in the Jacksonville Housing Market

Real estate appreciation in the Jacksonville real estate market is tangible as value has risen by 75.48% since Q1 of 2000, which is an average annual home appreciation rate of 2.96% according to NeighborhoodScout. Zillow reported a 6.4% increase in home values over the past year, meaning Jacksonville homes continue to enjoy appreciation. Still, Jacksonville property prices remain relatively affordable compared to other top markets in the US. That’s why buying an investment property in Jacksonville makes for a good real estate investment.


The Jacksonville housing market is currently a very hot seller’s market. Housing inventory is currently low, while demand from homebuyers and real estate investors continues to rise as the population grows. This is the perfect time for those considering selling their property as they could secure a sale price that’s higher than their listing price due to the high demand.

Jacksonville, FL Top Multi Family Homes
$158,900
MLS 1100510
114 W 19TH ST
Jacksonville, FL 32206
Brentwood
Multi Family
4 beds2 baths2,068 sq.ft.
CAP RATE
Trad. 5.59%Airbnb N/A
$169,900
MLS 1087405
1962 W 2ND ST #1&2
Jacksonville, FL 32209
College Gardens
Multi Family
4 beds2 baths1,680 sq.ft.
CAP RATE
Trad. 2.89%Airbnb N/A
$245,000
MLS 1045800
4347 HUDNALL RD
Jacksonville, FL 32207
Englewood
Multi Family
4 beds3 baths1,917 sq.ft.
CAP RATE
Trad. 2.83%Airbnb N/A
$399,000
MLS 946378
1443 NALDO AVE
Jacksonville, FL 32207
Southside
Multi Family
4 beds2 baths1,890 sq.ft.
CAP RATE
Trad. 1.75%Airbnb N/A
Homes Below Median Price in the Jacksonville, FL Real Estate Market
$229,999
MLS 1071468
11891 CHARLIE RD
Jacksonville, FL 32218
San Mateo
Single Family Residential
3 beds2 baths1,547 sq.ft.
CAP RATE
Trad. 4.50%Airbnb 7.99%
$285,000
MLS 1100965
3042 SANS PAREIL ST
Jacksonville, FL 32246
Park Ridge
Single Family Residential
3 beds2 baths1,828 sq.ft.
CAP RATE
Trad. 3.17%Airbnb 7.96%
$149,900
MLS 1099499
4668 TIMUQUANA RD
Jacksonville, FL 32210
Venetia
Single Family Residential
3 beds1 baths1,138 sq.ft.
CAP RATE
Trad. 5.54%Airbnb 7.96%
$220,000
MLS 1092874
2867 GOLDENROD CIR E
Jacksonville, FL 32246
Park Ridge
Single Family Residential
2 beds2 baths1,398 sq.ft.
CAP RATE
Trad. 2.46%Airbnb 7.95%
Jacksonville Airbnb Growth and Regulations

The popularity of Airbnb vacation rentals in Jacksonville has surged over the past few years, among both hosts and guests seeking accommodation. In Duval County, the county where Jacksonville is located, the Airbnb income and guest count doubled in a year. Duval County Airbnb hosts earned a total of $11.6 million welcoming 83,000 guests in 2018, up from $6.1 million and 42,600 guests in 2017. 

Up until now, the city of Jacksonville has not enforced any laws to regulate the use of short-term rentals. However, members of the City Council have recently put forward a bill seeking to create a registration system and establish rules around short-term rentals. If approved, the bill would outlaw non-owner occupied vacation rentals, limit the number of bedrooms for rent to three, and impose Airbnb bed taxes. 

For the time being, Airbnb rentals remain fully legal in the Jacksonville housing market. Nonetheless, state law requires that all non-owner occupied vacation rentals in the state be licensed through the Florida Department of Business and Professional Regulation (DBPR). Hosted rentals, i.e. short-term rentals while the host remains on-site, are not regulated by the DBPR, and hence do not require a license.

Jacksonville, FL Top Airbnb Homes
$82 per night
Entire home/apt · 1 bed
The Gardener's Cottage
522
$72 per night
Entire home/apt · 1 bed
Springfield Carriage House in Urban Core
510
$62 per night
Entire home/apt · 1 bed
Bungalow in San Marco
459
$73 per night
Entire home/apt · 1 bed
The Captain's Quarters o|--)
427
Jacksonville, FL Homes for Rent
$850
MLS 1104686
3238 HUNT ST
Jacksonville, FL
Lackawanna
Single Family
2 beds1 baths784 sq.ft.
$1,275
MLS 1104627
4124 RUBY DR W
Jacksonville, FL
Brakridge
Single Family
2 beds2 baths850 sq.ft.
$1,695
MLS 1104639
4416 PEPPERMILL PL
Jacksonville, FL
Southwood
Townhouse
3 beds3 baths1,958 sq.ft.
$1,650
MLS 1104635
7853 ECHO SPRINGS RD
Jacksonville, FL
Del Rio
Townhouse
3 beds3 baths1,502 sq.ft.
Jacksonville, FL Open Houses
Open 10 AM to 12 PM
$475,000
MLS 1104153
4687 MARILYN ANNE DR
Jacksonville, FL 32257
Lakewood
Single Family Residential
4 beds3 baths2,640 sq.ft.
CAP RATE
Trad. 3.07%Airbnb 0.42%
Open 11 AM to 1 PM
$225,000
MLS 1104045
5301 GLENWOOD AVE
Jacksonville, FL 32205
Hillcrest
Single Family Residential
2 beds1 baths1,169 sq.ft.
CAP RATE
Trad. 0.35%Airbnb 6.32%
Open 10 AM to 12 PM
$310,000
MLS 1104039
949 CANDLEBARK DR
Jacksonville, FL 32225
East Arlington
Single Family Residential
3 beds2 baths1,970 sq.ft.
CAP RATE
Trad. 2.16%Airbnb -0.30%
Open 12 PM to 2 PM
$430,000
MLS 1103444
2738 GREEN BAY LN
Jacksonville, FL 32207
South Riverside
Single Family Residential
3 beds1 baths1,317 sq.ft.
CAP RATE
Trad. 0.71%Airbnb 1.28%
Best Jacksonville Neighborhoods for Buying Investment Property
75%
Mashmeter
property price
$70,000
Median
cap rate
12.22%
Traditional
34.90%
Airbnb
rental income
$713
Traditional
$2,036
Airbnb
homes for sale
5
occupancy rate
60%
Airbnb
52%
Mashmeter
property price
$736,950
Median
cap rate
2.48%
Traditional
5.17%
Airbnb
rental income
$1,523
Traditional
$3,174
Airbnb
homes for sale
2
occupancy rate
49%
Airbnb
66%
Mashmeter
property price
$120,000
Median
cap rate
11.01%
Traditional
19.90%
Airbnb
rental income
$1,101
Traditional
$1,990
Airbnb
homes for sale
4
occupancy rate
56%
Airbnb
85%
Mashmeter
property price
$499,900
Median
cap rate
3.43%
Traditional
4.51%
Airbnb
rental income
$1,429
Traditional
$1,880
Airbnb
homes for sale
19
occupancy rate
54%
Airbnb
70%
Mashmeter
property price
$345,000
Median
cap rate
4.51%
Traditional
7.77%
Airbnb
rental income
$1,298
Traditional
$2,235
Airbnb
homes for sale
33
occupancy rate
57%
Airbnb
All Jacksonville Neighborhoods