There are an estimated 2 million people in the United States that have some sort of real estate license. The first question that comes to mind is, how on Earth are they supposed to compete with each other? It’s bad enough that there is a rising notion that agents aren’t even needed anymore. How does an agent survive?
Unfortunately, to make things worse, the tools that agents use are outdated, expensive, and just not that efficient. Agents pay thousands of dollars to major listing companies to acquire leads. However, these leads are not exclusive to them, they are given to multiple agents.
For laughs, watch this.
I can see you on the other side of the screen, “what’s your solution, big shot?”
I feel the need to tell agents how Mashvisor can help agents and provide them with services that most other platforms cannot.
1. Get Exclusive Leads
One of our users told us they pay almost $2,000 per month to access leads in their area, which are shared with several other agents. Paying money to gain more competition? *Scratching my head.*
Here’s how Mashvisor sends agents exclusive leads:
Real estate investors looking for investment properties come to Mashvisor. We communicate with our users and find those that are actively looking for agents. Those who opt to be contacted by an agent are then qualified and provide information on their budget, when they plan to purchase, and whether or not they’re qualified for a loan. After gathering this information, we pass it on to local agents who have signed up. Agents can expect to get between two to four exclusive leads per month.
To increase your visibility to real estate investors and homebuyers, click here.
2. Market Properties
By advertising properties to real estate investors, agents have made their target audience much more focused thus, can better compete and serve. If over 60% of the American people are homeowners, that means almost 200 million people will need to buy or sell a home at some point. However, there are over 28 million real estate investors in the country. That’s a huge number, but it still means less competition.
Not only can agents get in front of investors by listing their properties on Mashvisor, but the analysis that comes with the property provides insight to agents and therefore, allow agents to offer something extra to their clients. Investors have to buy a property that will provide returns; agents can use the data provided by Mashvisor to better advise them about properties.
A huge advantage to having real estate investors as clients is that they are less emotional. Investors only care about the returns of a property, not whether or not the property appeals to them personally.
3. Get Savvy
Investors ditch the old-school way of finding and analyzing investment properties when they use Mashvisor, but they’re not the only ones that get savvy.
Agents can modernize their operations and services multiple ways, through Mashvisor. Firstly, most agents share properties with their clients by sending them a confusing spreadsheet with different information. As we say at Mashvisor, no more spreadsheets. If agents find an investment property their clients might like, they can share and download property reports in a PDF format, which will include all key metrics like cash on cash return and cap rate.
Secondly, just like most occupations, agents have to keep up with the trends. More and more investors are buying investment properties and turning them into vacation rentals. Advising clients on profitable Airbnb locations and properties is an unprecedented practice. However, this type of data is available to agents and investors on Mashvisor, and it’s a great way to for agents to accommodate investors that might pursue this rental strategy.
Wondering how to increase your client base? Click here to claim your free profile at Mashvisor.
Finally, rental comps! Agents can tell their clients the average selling prices and rental rates in the area by either looking at the MLS or just by knowing the area well. But, the listings on Mashvisor make it easier to find rental comps and they’re also specific. Meaning, an agent can tell an investor the exact rent of a rental property or an Airbnb listing in the area.
Related: How to Easily Find Real Estate Comps
More and more Americans are becoming real estate investors, but they will still need the help of an agent. Mashvisor makes it easy to find these investors, give them the information they need, and make serving clients easier. So agents, cut your competition and jump on the bandwagon.