Advanced Airbnb analytics for hosts—rental data and Airbnb numbers beyond pricing and vacancy —increase as competition rises in 2023.
According to Airbnb analytics, vacation rentals used to involve complex booking options. Nowadays, the industry is expanding almost twice as fast as traditional hotels.
Table of Contents
- Can You See Analytics on Airbnb?
- What Airbnb Analytics Do Hosts Need That Can’t Be Seen on Airbnb?
- How to Find the Best Airbnb Investment Property in 2023
- How to Analyze Your Airbnb Property Using an Airbnb Analytics Tool
- 5 Points to Keep In Mind When Researching Airbnb Properties
- Frequently Asked Questions
Cottages, treehouses, villas, glamping sites, empty bedrooms, and apartment hotels are simultaneously becoming the new form of short-term rentals. The market was initially composed of nothing more than dull hotel rooms.
Tourists gain from more options, while hosts and property managers face a more crowded environment.
Airbnb data now covers seasonality, minimum night duration, platform distribution, and more, but host data analysis remains valid. With the help of Mashvisor, we will go through essential and advanced Airbnb analytics for hosts and see how you can obtain them in a few easy steps.
Can You See Analytics on Airbnb?
Yes, but they are limited to a few standard data you’ll probably see on many similar platforms. Airbnb gives you insight on:
- Hosting progress
- Occupancy and rates
By using Airbnb’s professional hosting features, you can keep track of your hosting success. You may use them to go over the following:
- Your most successful listing
- The past, potential, and real-time success of your listings across key metrics
- Comparisons of your postings to comparable ones in your region
In addition, you get the above Airbnb analytics for hosts by going to the website’s “Insights” section. There, you may search for, filter for, and examine your hosting performance over the last year. Use the search and filter box in every area to add future bookings and select listings to publish.
Airbnb shows how each indicator changed over time or compared to the competition when you start digging into the stats. It is helpful since it indicates when changes happened and provides a specific percentage, time, or financial information.
However, is such data sufficient for hosts in 2023 and beyond?
We genuinely think every host can use a little extra help, especially if they handle many listings. Thanks to breakthroughs in vacation rental software and technology, there are many tools for practically every part of Airbnb hosting.
Let’s explore what Airbnb analytics hosts require that Airbnb doesn’t provide and why.
What Airbnb Analytics Do Hosts Need That Can’t Be Seen on Airbnb?
A data-driven strategy for managing your Airbnb business will help you identify and address issues in your short-term rental plan. If you want to optimize your Airbnb listing to obtain more bookings, you’ll need comprehensive analytics for hosts—from real estate market data to Airbnb rental income.
One of the major issues with Airbnb is that you can only access a year’s worth of historical analytics information. We all know the prior three years were unexpected. Thus, your listing’s performance last year is unlikely to provide accurate insight into its performance this year.
Hosts can better predict future performance by viewing patterns of success from several years back.
Airbnb is also not particularly open about how they determine what a comparable listing is. There is no description other than the ability to choose the number of beds, bedrooms, bathrooms, amenities, and location.
Transparency for Comparable Listings and Other Metrics
Airbnb doesn’t specify who they compare your listing to, so you cannot be sure they match your competition.
The same is true for other crucial metrics, such as occupancy rate. Is your listing taking too long to book, or is it a general slowdown? And how do other factors, such as pricing, affect occupancy? It’s all linked, but Airbnb makes it challenging to observe how the said patterns connect.
Data Pulled from Other Short-Term Rental Platforms
The final flaw may not be obvious—the Airbnb-only stats. Many hosts list on other short-term rental sites alongside Airbnb or avoid Airbnb altogether. For example, Airbnb only displays details from its platform. Comparing yourself to the competition might be misleading, especially if local hosts use another platform.
Related: Airbnb Analytics: How Investors Stay Ahead of the Competition
How to Find the Best Airbnb Investment Property in 2023
While your present location is nice and encourages short-term rentals, if you want to stay in business, you must find a lucrative property.
There are several approaches. You may save money by checking out each Airbnb home separately and analyzing the cap rate, cash on cash return, and other key data.
You may also hire a realtor and depend on their expertise. However, there is only one sure way to guarantee that you choose the greatest Airbnb house in the neighborhood: Mashvisor’s Property Finder.
Mashvisor’s Property Finder tool is excellent for such a purpose. It employs artificial intelligence to assist investors in identifying the finest assets for real estate investing. Simply input the city in which you wish to invest and other criteria, and the tool will help you locate the finest Airbnb available.
How to Analyze Your Airbnb Property Using an Airbnb Analytics Tool
Airbnb Insights lack market-level data, making it harder to analyze your market and competition. Successful Airbnb hosts use short-term rental analytics tools like Mashvisor’s Airbnb data analysis to complement Airbnb data.
Such solutions go beyond simple Airbnb listings, providing you with a more realistic picture of the market. It will help you know how you’re doing (keep in mind that not everyone lists on Airbnb).
The following are the many forms of information analytics available from Mashvisor’s Airbnb data analysis.
1. Airbnb Market-Level Analytics
After you’ve found a suitable Airbnb property, the next step is to compare it to similar rentals in the neighborhood. Mashvisor’s neighborhood analytics page will help you find comparable Airbnb homes. Below is a list of the market-level Airbnb data for hosts provided by Mashvisor.
Real Estate Market Data
If you want to buy an Airbnb property in 2023, you first need to research the top cities for Airbnb investment. Location is an important aspect of profitable Airbnb real estate investing and achieving a high Airbnb ROI.
Thus, Airbnb data research is essential to choose a profitable location.
As a host, you should research Airbnb legislation and locate a few areas where non-owner-occupied rental homes are permitted. Run a quick search to check how tourism and short-term rentals are in such locations.
After completing Airbnb analytics for hosts, examine Airbnb data analysis on investing in your favorite areas. You’ll need the following real estate info to narrow down your choices:
- Average Airbnb return on investment
- Monthly Airbnb rental income
- Average Airbnb occupancy rate
- Median listing price
On Mashvisor, you can find the above type of Airbnb analytics data in two ways. To begin, you can visit our real estate investment blog. You’ll get the most recent Airbnb data analytics of cities in the US real estate market. In addition, we educate viewers about the latest Airbnb laws in the locations in question.
Analytics for Neighborhood Data
In real estate investing, we take a closer look at the neighborhood as well as the city. It is critical to be able to access accurate local data connected to Airbnb investments. It is because multiple zones within a single city offer different investment options.
One method is to dive further and examine neighborhood tourist figures, although finding such information might be challenging. Airbnb analytics for hosts, on the other hand, provide all you need to know.
Predictive analytics will determine if buying an Airbnb in a place where vacation rentals performed successfully would be profitable.
We also identify the best neighborhoods for short-term rentals in many cities so that Airbnb hosts may find the above information in our articles. However, Mashvisor’s heatmap analysis tool is the finest source to obtain Airbnb data analysis for regions.
The tool provides an overview of several areas inside a city. Airbnb analytics allows hosts to apply various filters to study multiple neighborhoods. Try and play with the given filters to locate your preferred city’s most lucrative Airbnb area.
Rental Comps and Property Analytics
Finding rental comps in the local area is one of the procedures outlined in Airbnb property research. Mashvisor makes it simple to compare Airbnb homes and find the one you want.
It displays the numbers for various homes in the neighborhood where you want to invest. This way, you’ll know how well your Airbnb will do in comparison to other similar Airbnbs in the same area.
Moreover, rental property analytics is a tool that assists investors in determining the predicted earnings of each Airbnb property. Each property has its own page on the analytics that gives the investor all they need to know about it in order to make an informed purchase choice.
The tool includes Airbnb instruments such as a rental property calculator, mortgage calculator, and costs calculator. They assist investors in understanding their figures and reviewing data before investing.
If you wish to learn more about Mashvisor’s tools, start your 7-day free trial today.
2. Airbnb Property-Level Data
After choosing a great location for your 2023 short-term rental business, find the appropriate Airbnb property. Fortunately, it is also possible with our Airbnb analytics platform.
Mashvisor includes an Airbnb profit calculator, which gives eight different kinds of information that any host requires to do an Airbnb investment study. Moreover, the whole process takes only 10–15 minutes of your time.
We’ll cover the top five Airbnb property search data points, while the rest you can explore on Mashvisor’s website.
The very first Airbnb data analytics provided by our platform is comparable rental income for your property. Mashvisor searches for rental comps and forecasts the projected Airbnb rental revenue based on information for each home. However, take into account that the outcomes are not definite.
And why is that the case? Well, Airbnb host analytics simply provides estimates on which you can make your own decisions.
Related: Rental Comps: What Are They and Where Can I Find Them?
Airbnb Fees and Costs
Airbnb hosts must consider the associated charges when determining final rental pricing. Ultimately, no one intends to invest in a rental home they can’t afford and lose money. You can be confident that you will not make such a miscalculation, thanks to Mashvisor’s Airbnb predictive analytics.
The Airbnb calculator evaluates the costs of any listing on the site. Basically, the estimations are generally area averages. Furthermore, our interactive investing tool analyzes the given numbers and allows hosts to change any of the prices and fees depending on Airbnb market research.
In addition, you may add one-time and recurring expenses specific to you and your holiday rental. Mashvisor recalculates ROI metrics to show how rental costs influence Airbnb ROI.
In real estate, cash flow is defined as rental income minus costs. The amount left represents the profit and cash that will go into your wallet. Airbnb hosts should be sure that they are investing in holiday properties that provide a positive cash flow.
Airbnb data analytics on rental revenue and costs eliminate the need to calculate investment property cash flow. Mashvisor’s Airbnb profit calculator automatically does the math using all the Airbnb data.
Guest occupancy is the primary source of income for your vacation property business. The percentage of time your Airbnb home is occupied is its occupancy rate. If it is small, Airbnb hosts must offer a lower rental cost to attract guests, risking negative cash flow.
Mashvisor displays Airbnb occupancy rates for every rental home for sale. Moreover, Mashvisor’s Airbnb data analysis is based on local rental comps. The platform also collects Airbnb listings, calendar reservations, host information, ratings, and more from the previous five years.
The software counts the property’s Airbnb bookings for each day of each month over the last year. As a result, the host will get monthly and yearly Airbnb occupancy rates.
Return on Investment
The most important form of Airbnb data analytics for hosts is undoubtedly the return on investment. However, estimating ROI early in an investment property search may be tricky.
If you do it manually, you are prone to errors, which result in poor investing decisions. You need a platform that uses Airbnb data and predictive analytics to calculate cash on cash return and cap rate.
It is where we see the Airbnb profit calculator once more in action. Mashvisor uses predictive real estate data to deliver realistic cash on cash return and cap rate estimates for each property, indicating its success as a rental investment.
The cash on cash return is a home’s cash flow ratio to your entire cash investment.
And the best part about the tool? It compares Airbnb with traditional rental real estate metrics for the same home. It should assist you in determining whether or not Airbnb is the best rental plan for you.
Related: What Is a Good Cash on Cash Return?
5 Points to Keep in Mind When Researching Airbnb Properties
Although Airbnb rentals might be profitable, buying one without appropriate research is a definite way to lose money. As a result, you should thoroughly research any Airbnb in which you intend to invest.
You can also calculate how much your Airbnb home will bring in each month throughout the property analysis process.
1. Determine Your Expenses
If you discover that your monthly rental revenue is big, don’t get too excited since there’s another metric to consider. Some expenses are associated with having a real estate investment, and you must determine how much this Airbnb property will cost you each month.
Even if you locate a fantastic property that is affordable to purchase and provides an adequate rental income, the expenses of running the property must not surpass your revenue.
Taxes, insurance, utilities, inspections, and maintenance are among the expenses associated with owning an Airbnb property. This stage should be thoroughly covered in your Airbnb property study since costs might affect your Airbnb income.
2. Estimate Potential Revenue
The next stage in your Airbnb property analysis is to figure out how much money the home will bring in each month.
It is the primary reason you choose to invest in real estate, and it can be a waste if you end up with little income. As a result, be sure you understand how much profit the property can generate for you.
Mashvisor can assist you in this case. You will discover how much a property brings in when searching for the properties on Mashvisor. You will also be able to see the daily rate for Airbnb. It removes all of the hassles of your search for the most profitable Airbnb home.
3. Track Your Profit
You’ll be able to tell if you’ll make a profit on your Airbnb home once you’ve evaluated the costs and income. As soon as you realize you will not profit from that home, sell it and move to the next property in your Airbnb research.
However, it can turn out that you will make a fortune from the Airbnb home. So, there are two more steps left to consider before making the final move.
4. Seek Professional Help
You just discovered through your Airbnb property study that you will generate a high monthly income. Don’t make a move yet. Take one final look at the property and its data with the help of an expert.
You will need experts such as tax attorneys to review your taxes and inspectors to determine whether the Airbnb home is still in good condition. Professionals can assist you in avoiding potential hassles later on.
5. Make Use of a Real Estate Investment Platform
When completing an Airbnb property analysis, the processes outlined above are critical. However, for some real estate investors, they can be time-consuming and daunting.
As we mentioned in the beginning, it is recommended to utilize a reputable real estate investing tool such as Mashvisor. You can reduce the burden and make the task of locating a good Airbnb more manageable.
It might be challenging to do your own Airbnb analysis and estimates. Mashvisor provides tools to assist you in performing the needed operations properly in 15 minutes. It involves helping you locate the greatest Airbnb property.
All you need to do is input your desired city and criteria, and Mashvisor will present you with terrific Airbnb homes to invest in.
If you wish to learn more about Mashvisor’s useful tools, start your 7-day free trial today.
The first step toward effective Airbnb analytics for hosts is understanding your market. It’s crucial when becoming a location expert to assess your competition and understand your desired area’s laws.
After all, knowing your market makes it easier to engage and succeed.
Do not worry about such a tedious process, as Mashvisor is here to help you along the way. The platform’s tools are designed to assist you in quickly locating suitable, profitable investment possibilities before your competitors.
Mashvisor’s tools will assist you in locating valuable properties that are easy to run and make a profit.
Want to explore the mentioned tools? Schedule a demo with one of Mashvisor’s Product Specialists to learn more.
Does Airbnb Provide Analytics?
Yes, although they are limited to a few common data points that you would most likely see on many comparable sites. For example, you can find and review data on pricing that Airbnb hosts and investors can track.
Does Airbnb Provide Market Data?
Yes, investors may do market research using the Airbnb Market Data tool to acquire information concerning the performance of various markets. It can also include metrics such as ROI, market size, revenue, and occupancy rates.
How Do I Get Airbnb Metrics?
In the Insights part, you’ll discover performance indicators for Airbnb in a few areas. Conversion comprises info on your reservation conversion rate, average returning visitor rate, and more. Also, wishlist additions may be found in this area.