As competition grows, so does the demand for advanced Airbnb analytics for hosts—rental data and Airbnb stats that go beyond pricing and vacancy.
Table of Contents
- Can You See Analytics on Airbnb?
- What Airbnb Analytics Do Hosts Need That Can’t Be Seen on Airbnb?
- How to Analyze Your Airbnb Property Using an Airbnb Analytics Tool
According to Airbnb analytics, vacation rentals used to involve complex booking options. Nowadays, the industry is expanding almost twice as fast as traditional hotels.
Cottages, treehouses, villas, glamping sites, empty bedrooms, and apartment hotels are simultaneously becoming the new form of short-term rentals in a market that was initially composed of nothing more than dull hotel rooms.
While the availability of more options undeniably benefits tourists—hosts and property managers are now dealing with a far more saturated ecosystem.
Although previous approaches to Airbnb analytics for hosts remain valid, Airbnb data now includes seasonality, minimum night duration, platform distribution, and much more. With the help of Mashvisor, we will go through essential and advanced Airbnb analytics for hosts and see how you can obtain them in a few easy steps.
Can You See Analytics on Airbnb?
Yes, but they are limited to a few standard data you’ll probably see on many similar platforms. Airbnb gives you insight on:
- Hosting progress
- Occupancy and rates
By using Airbnb’s professional hosting features, you can keep track of your hosting success. You may use them to go over:
- Your most successful listing
- The past, potential, and real-time success of your listings across key metrics
- Comparisons of your postings to comparable ones in your region
In addition, you get the above Airbnb analytics for hosts by going to the website’s “Insights” section. There, you may search for, filter for, and examine your hosting performance over the last year. Moreover, you can also insert information about future reservations and choose which listings to publish by using the search and filter box in each area.
When you begin diving into the statistics, Airbnb tells you how each indicator has shifted over time or in contrast to the competition. It is helpful since it indicates when changes happened and provides a specific percentage, time, or financial information.
However, there is one simple question that you were probably thinking about—is such data adequate for a host in 2022 and beyond?
We genuinely think every host can use a little extra help, especially if they handle many listings. Thanks to breakthroughs in vacation rental software and technology, there are many tools for practically every part of Airbnb hosting.
Now, let’s see what are the critical Airbnb analytics for hosts that you can’t obtain on Airbnb and why you actually need them.
What Airbnb Analytics Do Hosts Need That Can’t Be Seen on Airbnb?
A data-driven strategy for managing your Airbnb business will help you identify and address issues in your short-term rental plan. If you want to optimize your Airbnb listing to obtain more bookings, you’ll need comprehensive analytics for hosts—from real estate market data to Airbnb rental income.
One of the major issues with Airbnb is that you can only access a year’s worth of historical analytics information. We all understand that the past two years were unexpected, so no matter how your listing fared in the previous year, it’s probably not a good predictor of how it will do in the future.
Basically, the ability to view performance trends from several years ago provides hosts with a far more realistic sense of what to anticipate in the coming months.
Airbnb is also not particularly open about how they determine what a comparable listing is. There is no description other than the ability to choose the number of beds, bedrooms, bathrooms, amenities, and location.
Transparency for Comparable Listings and Other Metrics
Moreover, because Airbnb does not reveal who they are comparing your listing against, you cannot be sure that they correlate to who you believe are your actual competitors.
The same is true for other crucial metrics, such as occupancy rate. Is your listing taking long to book, or is it a general slowdown? And how do other factors, such as pricing, affect occupancy? It’s all linked, but Airbnb makes it challenging to observe how the said patterns connect.
Data Pulled from Other Short-term Rental Platforms
The final flaw may not be obvious—the Airbnb-only stats. Many hosts list on other short-term rental sites alongside Airbnb or avoid Airbnb altogether. For example, Airbnb only displays details from its platform. It doesn’t typically provide a complete picture when comparing yourself to the competition—especially if local hosts are using another platform.
How to Analyze Your Airbnb Property Using an Airbnb Analytics Tool
Because “Airbnb Insights” does not provide much market-level information, it is more challenging to understand your market (and competitors) at a level you can act on. Instead, successful hosts combine Airbnb data with more specific data from short-term rental analytics platforms, such as Mashvisor’s Airbnb data analysis.
Such solutions go beyond simple Airbnb listings, providing you with a more realistic picture of the market. It will help you know how you’re doing (keep in mind that not everyone lists on Airbnb).
The following are the many forms of information analytics available from Mashvisor’s Airbnb data analysis.
1. Airbnb Market-Level Analytics
Below is a list of the market-level Airbnb data for hosts provided by Mashvisor.
Real Estate Market Data
If you want to buy an Airbnb property in 2022 and 2023, you first need to research the top cities for Airbnb investment. Location is an important aspect of profitable Airbnb real estate investing and achieving a high Airbnb ROI.
As a result, conducting Airbnb data research on your preferred area is crucial for ensuring that you select a lucrative location.
As a host, you should research Airbnb legislation and locate a few areas where non-owner-occupied rental homes are permitted. Make sure you run a quick search to see how the tourism sector and demand for short-term rentals are in such areas.
After you’ve completed your Airbnb analytics for hosts, it’s time to explore what Airbnb data analysis says about investing in your preferred locations. You’ll need the following real estate info to narrow down your choices:
- Average Airbnb return on investment
- Monthly Airbnb rental income
- Average Airbnb occupancy rate
- Median listing price
On Mashvisor, you can find the above type of Airbnb analytics data in two ways. To begin, you can visit our real estate investment blog. You’ll get the most recent Airbnb data analytics of cities in the US real estate market. Not only that, but we also keep our viewers informed on the most recent Airbnb legislation in the towns in question.
Analytics for Neighborhood Data
If we mention a location in real estate investing, we don’t simply refer to the city but also the particular area (neighborhood). It is critical to be able to access accurate local data connected to Airbnb investments. It is because multiple zones within a single city offer different investment options.
One method is to dive further and examine neighborhood tourist figures, although this information might be challenging. Airbnb analytics for hosts, on the other hand, offers all you need to know.
If vacation rentals in a particular region demonstrated favorable performance in the past, predictive analytics will assess whether purchasing an Airbnb there will be lucrative in the future as well.
Moreover, an Airbnb host may get the above information in our articles, as we frequently identify the top neighborhoods for investing in short-term rentals in various cities. However, Mashvisor’s Heatmap Analysis tool is the finest source to obtain Airbnb data analysis for regions.
The tool provides an overview of several areas inside a city. Airbnb analytics allows hosts to apply various filters to study multiple neighborhoods. Try and play with the given filters to locate your preferred city’s most lucrative Airbnb area.
2. Airbnb Property-Level Data
After you’ve identified a perfect location for launching a short-term rental business in 2022 or 2023, it’s time to determine the ideal Airbnb property in that area. Fortunately, it is also possible with our Airbnb analytics platform.
Mashvisor includes an Airbnb profit calculator, which gives eight different kinds of information that any host requires to do an Airbnb investment study. Moreover, the whole process takes 10–15 minutes of your time.
We will be talking about the top five data you need in your Airbnb property search—while you can find the rest on the Mashvisor website for you to explore.
The very first Airbnb data analytics provided by our platform is comparable rental income for your property. Mashvisor searches for rental comps and forecasts the projected Airbnb rental revenue based on information for each home. However, take into account that the outcomes are not definite.
And why is that the case? Well, Airbnb host analytics simply provides estimates on which you can make your own decisions.
Airbnb Fees and Costs
Airbnb hosts must consider the associated charges when determining final rental pricing. Ultimately, no one intends to invest in a rental home they can’t afford and lose money. You can be confident that you will not make this miscalculation thanks to Mashvisor’s Airbnb predictive analytics.
The Airbnb calculator evaluates the costs of any listing on the site. Basically, the estimations are generally area averages. Furthermore, our interactive investing tool analyzes the given numbers and allows hosts to change any of the prices and fees depending on Airbnb market research.
In addition, you may add one-time and recurring expenses specific to you and your holiday rental. Mashvisor recalculates ROI metrics to show how rental costs influence Airbnb ROI.
In real estate, cash flow is defined as rental income minus costs. The amount left represents the profit and cash that will go into your wallet. Airbnb hosts should be sure that they are investing in holiday properties that provide a positive cash flow.
Moreover, you don’t need to calculate cash flow by yourself on investment properties just because you have Airbnb data analytics on rental revenue and costs. Mashvisor’s Airbnb profit calculator automatically does the math using all the Airbnb data.
Guest occupancy is the primary source of income for your vacation property business. The occupancy rate of your Airbnb property is the ratio of the duration it is occupied to the period it is empty. If it is small, Airbnb hosts must offer a lower rental cost to attract guests, risking negative cash flow.
Mashvisor displays Airbnb occupancy rates for every rental home for sale. Moreover, Mashvisor’s Airbnb data analysis is based on local rental comps. The platform also collects Airbnb listings, calendar reservations, host information, ratings, and more from the previous five years.
The platform uses historical data to count the property’s Airbnb bookings for each day of each month over the past year. As a result, the host will get monthly and yearly Airbnb occupancy rates.
Return on Investment
The most important form of Airbnb data analytics for hosts is undoubtedly the return on investment. Nevertheless, it might be difficult to evaluate the possible ROI while you’re in the early phases of an investment property hunt.
If you do it manually, you are prone to errors, which result in poor investing decisions. It is why you need a platform that uses Airbnb data and predictive analytics to determine cash on cash return and cap rate.
It is where we see the Airbnb profit calculator once more in action. Mashvisor uses predictive real estate data to deliver realistic cash on cash return and cap rate estimates for each property, indicating its success as a rental investment.
The cash on cash return is a home’s cash flow ratio to your entire cash investment.
And the best part about the tool? It compares rental strategies by providing the mentioned real estate metrics for the same home as an Airbnb rental vs. a traditional rental. It should assist you in determining whether or not Airbnb is the best rental plan for you.
Related: What Is a Good Cash on Cash Return?
The first step toward effective Airbnb analytics for hosts is understanding your market. It is a critical step to becoming a location expert, evaluating your competition, and educating yourself on your preferred location’s legislation.
After all, the more you understand your market, the better prepared you will be to engage, and the more likely you will flourish.
Do not worry about such a tedious process, as Mashvisor is here to help you along the way. The platform’s tools are designed to assist you in quickly locating suitable, profitable investment possibilities before your competitors.
To get access to our real estate investment tools, click here to sign up for a 7-day free trial of Mashvisor today, followed by 15% off for life.