From mobile apps to social media, real estate marketing tools have helped many realtors increase brand awareness and improve overall sales. In fact, your success as an agent in 2020 will be determined by the kind of real estate agent marketing tools you use to attract, nurture, and engage leads.
Here are the 10 must-have real estate marketing tools for agents in 2020:
An open house is one of the most effective strategies for advertising your properties and services. When potential buyers stop by, your objective should be to understand what their needs are. This will help you have a more specific and relevant conversation. While talking to visitors, you need a way to monitor their questions and comments. However, taking out a notebook and writing notes can be a little awkward when having a conversation.
Spacio is one of the best real estate marketing tools for collecting information from potential buyers during an open house. The signup form can be customized so it captures the kind of data you want from visitors. For instance, you can learn about their:
- Ideal location
- Property size preference
- Important features
Running ads is one of the most effective ways of getting noticed and attracting new real estate leads. This could be ads on flyers, newspapers, sponsored ads on social media or pay-per-click (PPC) ads on Google. Each of these options requires writing ad copy manually, adding in property details, and uploading images. This not only takes time but leaves room for data entry errors.
To make your work easier, it would be advisable to use automation to create ads. One of the best tools for automating ad creation in 2020 is Boost. This tool posts ads on Google, Instagram, Facebook, and other sites. Every time one of your listings lands on the Multiple Listing Service, Boost automatically creates ads for you. Since the information is based on the information on MLS, your ads will be very accurate.
When people share their email addresses on your website, they automatically become real estate leads. This gives you an opportunity to nurture them until they become clients. However, instead of manually writing and sending emails, you can use real estate marketing tools to create an automated email campaign. Mailchimp is one of the most effective real estate marketing tools for lead nurturing. This email marketing tool comes with simple drag and drop features to create campaigns and email templates.
Many people visit different social media platforms when looking for real estate. Sharing information via social media can, therefore, be a great way to generate leads. This will require you to always have fresh content – blog posts, events, and images – to share with your followers. New content will keep visitors coming back to your pages and enhance the chances of your content being shared.
However, generating fresh content regularly can be very stressful and time-consuming, especially if you don’t have a full real estate team with someone dedicated to social media. CityBlast is an amazing service that automatically posts real estate content on your social media channels on a daily basis. These regular posts will help increase engagement on your pages and attract new followers in 2020. It
A user-friendly and professional site will make you more visible online and help build trust with buyers and sellers. When it comes to web building, LeadPages is one of the best marketing tools for real estate agents. This website builder helps you create attractive landing pages that your visitors will want to click on. You can build separate pages for open houses, advertised properties or dedicated listings. It’s a quick way for creating a great website for your real estate business without spending much.
Video marketing is becoming increasingly popular in real estate marketing. Promo.com is a site that helps you create real estate videos to advertise your services as an agent or showcase your properties. It comes with some amazing features other tools don’t have such as music, copy, ad creative, and video collections. All you need to do is add your listings, videos and photos, your logo, and post on social media.
Sharing your expertise in real estate transactions through content is a great way to market yourself and generate leads online. In 2020, however, visual content marketing is the way to go. Venngage is a tool that allows you to easily create real estate infographics. There are plenty of templates to choose from and even some specific to real estate that will make it easy to create simple and appealing designs.
Getting listed on Mashvisor’s real estate agent profiles will make it easier for clients to find you online. The directory contains listings of real estate agents in various states and cities in the US. You can add your license number, specialties, real estate experience, and a phone number. You can even post blogs from your profile.
To claim your free agent profile at Mashvisor, click here.
Marketing offline is important as well. You could hold an event or a holiday party to network and indirectly market yourself. Real estate agents can use Evite to easily design invitations and send them to their network to let everyone know about an upcoming open house or a community event.
As mentioned, while digital real estate marketing is an important part of any marketing strategy in 2020, there are still some old-fashioned techniques that work. Business cards are one of them and MOO will help you design your own business cards as well as other printed items.
Matterport is a 3D data platform that allows you to showcase your properties at a low cost. With just one scan of your space, you can automatically create 4K print quality photos, 3D walkthroughs, OBJ files, videos, schematic floor plans, point clouds, and other media.
Marketing for online lead generation is powerful but it works best when combined with lead qualification. Just as quickly as your real estate lead generation strategy delivers leads, you need a way to qualify quickly. Successful real estate agents use Mashboard for this purpose. This tool provides all the information you might want on a buyer lead including financing and budget. With its predictive analytics and AI lead qualification, Mashboard will show you if the lead is ready to purchase a property now. Using the Property Recommender feature, you will be able to quickly find the property real estate leads are looking for (including off-market opportunities) with 90% accuracy.
The ability to sell is a real estate agent’s most valuable skill. Having the right online real estate marketing tools at hand can make your marketing campaigns even more effective. However, this doesn’t mean that you have to use all the real estate marketing tools out there for your real estate business. Choose tools based on what your real estate marketing strategy needs are in 2020.