As a property manager, you may be wondering how to grow your business in 2020. To grow your business, you will need to diversify your property management portfolio, get more clients, and bring in more revenue. Therefore, attracting new clients should be a priority. Even if you have enough clients and don’t need new business at the moment, generating and nurturing property management leads will ensure that you can bring on property management clients when you need to. So, how can you achieve this?
There are many property owners in your community that may need your services as a property manager. However, you will be competing against several other property managers. It can be tough to cut through the noise and attract new property management clients. Therefore, knowing how to get property management clients is an important skill for all property managers.
Here are some ways to attract new property management clients in 2020:
1. Build a Website
One effective property management lead generation strategy to consider is building an outstanding professional website for your company. A well-designed website will make it easier for property owners to find you. It is also the first impression that prospects will have of your management business.
To make your website more visible, you should create it with search engine optimization (SEO) in mind. For instance, you should use keywords that are related to your geographical location and to property management. For example, “best property management company in New York” or “top Atlanta property management company.” You should also display all information and images within your site in a crisp and clear way.
2. Build an Online Presence
Developing an online presence is crucial if you want to get property management clients in 2020. One way you can do so is by staying active across multiple social media channels. Use social media networks like Facebook, LinkedIn, Twitter, and YouTube to promote your business and engage with prospects. Social media can be a goldmine for finding new property management clients. Moreover, you can get your business listed on online directories related to property management. With a strong online presence, it will be easier for potential clients to locate you.
If you are wondering how to get more property management clients in 2020, networking is an effective strategy you shouldn’t ignore. You ought to network within the real estate industry to find potential property management clients. Reach out to local lenders, real estate agents, local contractors, and other real estate professionals. They are regularly in touch with property investors and may be a good source of property management leads. You can meet them by joining real estate associations and investment clubs. You can then inform them about your property management services.
Moreover, you can attend or host local real estate investor meetups. At the end of a meetup, let the real estate investors know about your services and why they should work with your company. To network effectively, you need to nurture your people skills. How well you communicate with others and maintain relationships will influence your success greatly.
4. Referral Programs
Referrals are one of the best strategies to consider when it comes to how to get property management clients. This is because most people trust recommendations from people they know. Chances are that your current clients, friends, and family know people with investment properties. Therefore, you should let them know that you are looking for new business. This way, they will be able to refer prospects to you. You could offer a commission or other forms of incentives for every client they refer to you to keep them motivated.
5. Content Marketing
Offering relevant and valuable content on your website can be a huge source of property management leads for your company. Write blog posts and create videos that provide useful information for your prospects. Make sure you are producing high-quality content consistently and promote it on social media. You could also build an email list and send out newsletters regularly. This way, you will ensure that your business is always in the minds of your potential clients.
Content marketing establishes your company as an authority in your industry, boosts your property management career, and also helps with SEO. In the long run, it will help you to generate more leads for your business. Additionally, you could also consider guest blogging to build your authority and reputation. Get featured on popular real estate websites in your area that your target market visits.
6. Offer Unique Services
With more and more people joining the industry, being a property manager involves more than just managing rental properties. You need to show property owners how unique your company is to have an edge over your competition. What unique services does your property management company offer to clients? You can stand out by handling difficult tasks that property owners would prefer not to deal with. Finding investment properties for your clients is one such task that can attract more prospects. You can generate more business by using Mashboard to find investment properties for your clients and leads.
To learn more about how Mashboard can help you, schedule a demo.
Moreover, using the latest technology and property management tools shows prospective clients that you are innovative and professional. For instance, using cloud property management software will allow you to automate and streamline management processes. Your workload will be reduced, enabling you to focus your energy and time on getting more property management clients.
7. Get Interviewed
Being a guest on a popular real estate podcast, radio, or TV show relevant to your target market will give you great exposure and improve your credibility. Look for interview opportunities where you can display your expertise as a property manager. There is a good chance that you will attract property management leads.
8. Invest in Paid Advertising
Another way to improve your exposure is through paid property management marketing. You can advertise your services using Facebook Ads, Google Ads, YouTube Ads, local newspaper ads, etc. You can also enhance your reach by sponsoring a local event.
The Bottom Line
If you are looking to grow your property management business in 2020, you should focus on learning how to get property management clients. Implement these strategies and you will greatly improve your chances of obtaining new business for your property management company. However, you will need to be not only consistent but also patient. Most leads will take time before responding and you will need to follow up on them to increase your conversion rate.