If you’re a real estate agent and you’re looking to grow your business and acquire new leads, then you’re probably wondering what’s the best lead generation program that works in your favor?
Lead generation programs are a very common aspect of the real estate industry. After all, there are far more leads in any market than there are agents to serve them. And the business of a real estate agent is a highly competitive business where these agents are competing for the highest quality leads on their market.
However, not all lead generation programs work the same, and not all of them are efficient. Some lead generation programs only work in favor of the company that’s providing the leads, as some of these leads might not be serious buyers or investors, resulting in the agent paying money for leads that add no value to their business.
This only gets worse due to the tremendous amounts of time that an agent needs to spend on communicating with each lead and qualifying them to see if they’re serious about their real estate ventures or not.
For this reason, it is important for any real estate agent who wants to grow their business and generate more leads to do their research and try to find the best lead generation programs to choose from. These are programs that aim to help the agent and the lead instead of only serving the company that is running the program.
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In this article, I will be talking about Mashvisor’s unique approach to the lead generation program. I will talk about how it gives the agent control over the quality of the leads that they receive, and what other tools and features would be available for the agent to qualify, manage, and communicate with their leads and clients more effectively once they become a part of this program.
What is Mashvisor and where do they get their leads from?
Mashvisor is a real estate analytics platform that helps real estate investors find, analyze, and compare investment properties to find the ones that perfectly match their investment strategy and criteria.
As an analytics company, Mashvisor attracts a high number of real estate investors to its platform in the form of organic traffic. Most of these investors would use the platform to research and find properties that they’re interested in and would move forward to the stage where they’re ready to be connected with an agent in their area to help them negotiate and close the deal.
Since several of these investors started asking to be connected with real estate agents, Mashvisor decided to start the lead generation program in partnership with agents who cover the different areas that had the highest demand on the platform.
What makes Mashvisor’s lead generation program unique?
Mashvisor’s lead generation program is special in that it gives the agent full control over the quality of the leads that they receive. When an agent gets connected with a lead, they will rate that lead based on their communication with them. If the lead is rated negatively, meaning they’re not serious enough or their investment criteria doesn’t match what the agent is looking for, that lead will not be counted as a quality lead and will not be deducted from the lead limit that Mashvisor owes the agent.
This approach made this lead generation program more of a partnership between Mashvisor and its agents, building a business relationship that is based on exchanging info about the markets and the leads in order to help both the agents as well as the investors who visit the platform.
What payment model does Mashvisor’s lead generation program use?
The payment model of this lead generation program includes a number of fixed pricing plans that can either be quarterly or annual, with a varying number of leads. For example, an agent can purchase the 6 leads quarterly plan, which entitles them to receive 6 quality leads over the duration of 3 months.
Most real estate agents would shy away from participating in programs that use this pricing model as most companies that use this model would often sell the agent a number of leads who turn out to be low quality leads with low chances of closing.
Typically, when a company is confident enough in the quality of its leads and would like to generate the highest profits from them, they would ask for a percentage-based commission upon closing any leads. However, this model can also be inefficient, as it would cost the agent a considerable amount of money, especially if the deal involved millions of dollars.
For this reason, Mashvisor’s approach is unique in that it uses a fixed price model with the promise of the quality of the leads. Meaning, this lead generation program costs less but provides a high quality of leads, making it a win-win situation for the agents participating in it.
What other features/tools does the program include?
In addition to providing the agent with full access to Mashvisor’s platform upon purchasing any of the plans, Mashvisor is constantly working on improving existing features and developing new features that can help the agent manage their business more easily and efficiently.
While the base platform provides the real estate agent with a number of very useful tools, such as creating customized and easy-to-read property reports in PDF format that they can share with their leads and exporting market reports that include all the info they need to help their leads find the perfect property, there are other features that the agent can opt in for as well.
One of the tools that are being developed by Mashvisor allows real estate agents to automate the entire process of lead-qualification and personalized reach out to their leads and clients with the use of a machine-learning AI.
Using this tool, an agent can analyze hundreds of leads at once to see which of these leads have the highest chance of closing. This tool measures each lead’s likelihood to purchase a property by analyzing their financial, social, and behavioral patterns and comparing them to other similar investors.
The tool also includes a CRM system that allows the agent to set appointments, make calls, send emails, and follow up with their leads and customers in a personalized matter automatically, saving them a lot of time which they would otherwise spend on reaching out to their leads regardless of their likelihood to purchase.
Finally, the tool also allows the agent to share access to Mashvisor’s platform and the tools with up to 3 clients at once, which can be an invaluable tool and saves the agent time and effort in allowing their leads to do their own research under the supervision and watchful eye of their agent.
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If you’re looking for a unique lead generation program that comes with its own set of tools and features and that can become an integrated part of your business, Mashvisor’s program promises you that and more.
Make sure to check out Mashvisor’s platform and tools to see if it’s something that you can use for your business, and don’t hesitate to reach out to us at any time and we’ll gladly help you grow your business and acquire new leads, as well as establish a mutually beneficial business relationship that is based on trust.