In a world where just about every other real estate agency runs a website, it can be hard for potential clients to find your site from among the billions of sites out there. However, real estate searches are local by nature. This quality makes it possible to optimize your website for top local searches. We have compiled some of the tips on how to do SEO for your real estate website.
Related: 20 Best Real Estate Websites for Agents
SEO Audit
An excellent way of starting the optimization process is conducting an audit of your website rankings in the most popular topics in local searches. The metrics include organic traffic, real estate lead generation, and conversion rates. You should also conduct a comprehensive review of website architecture in terms of its layout, content, metatags, usability, and links. Sites that rank highly in most of these parameters have high chances of topping local searches.
Optimize the Website
After identifying all the areas that need improvement, you can proceed to optimize the website. You should focus on content optimization, SEO friendly URLs, tags and meta descriptions. Inbound and outbound links, redirects and site loading speed are all other features that increase the credibility and authority of your real estate site.
Optimize for Mobile
You may not be aware, but research indicates that almost 50% of all real estate searches are done on mobile devices. Make sure that visitors can access all the features on your real estate agent website through mobile. You should focus on qualities like loading speed and interstitials that impede mobile compatibility.
Related: Mobile App Marketing for Agents: 3 Useful Tips
Optimized Local Content
Once you have finished optimizing the existing content, it is time to focus on new material. According to Search Engine Land, 75% of all organic searches and 90 of all mobile searches happen on Google. Your website needs to have appropriate real estate SEO because organic listings attract 70% of all the search traffic on Google.
Begin by gathering information on what local real estate customers search for on Google. Look out for the most popular keywords in the local searches and augment your content with location specifier keywords. For instance, if you are based in the Newcastle real estate market, create keywords such as “best real estate agencies in Newcastle” and use them in your content to maximize qualified leads. Localized keywords increase your visibility and chances of conversion.
After you have filtered your keywords and started with your real estate content, you should add them to a rank tracking SEO software that will help you with tracking your positions on the search engines and suggest you fixes in your off-page activities in order to gain more visibility and traffic.
Register with the Google Packages
Registering your website on the Google 3-pack will get you on the first page of all local search results for real estate. Further, make a point of joining the Google My Business listing because it increases your visibility in localized search results. The two services integrate your business profile with Google Maps to create a compelling snapshot of the firm and the services it provides.
Start a Blog
Real estate customers are always searching for information on profitable real estate investments. You can increase the visibility of your website by filling this knowledge gap. Ideally, you should focus on local content that is relevant to customers such as crime rates, property prices in different boroughs, and recent housing market trends and predictions. Blogging is a great way of engaging clients and directing visitors to your homepage.
Personalized Content
Finally, remember to personalize your real estate website. Visitors are more attracted to a homepage that contains images of your staff servicing customers rather than just pretty property graphics. Personalized content makes your site look authentic and trustworthy.
Wrapping It Up
Optimizing your real estate website is a demanding task that requires elaborate planning. However, you hack it by following these tips. Moreover, there are several tools that help give your website a professional look. You may also discuss with SEO services agency who can help provide the best solutions for your website.
This article has been contributed by Maryn Mcdonnel.