Real Estate Ads: How to Market Your Airbnb Rental
Airbnb rental properties are becoming among the most popular forms of real estate investments.
Real estate investors all over the world have been investing their money in rental properties for the sole purpose of renting them out on Airbnb to short-term tenants, travelers, and vacationists. And it’s all for a good reason! Airbnb rental properties have been gaining popularity, and in many places, they have been generating more profits than traditional rental properties.
The nature of Airbnb rentals allows them to compete with hotels over a market that is full of potential tenants. Travelers, tourists, and short-term vacationists simply prefer the Airbnb experience and having their own private space with full access to amenities and a wider living space over the expensive option of hotels.
But with a global market that has been flooded with Airbnb rental properties, how can you create solid and attractive real estate ads to attract potential tenants to your rental property?
There are certain tips and hints available online for anyone who is interested in learning all about creating real estate ads for marketing an Airbnb rental property.
However, while most of them focus on creating the actual real estate ads, such as taking photographs and posting your ads on the different mediums, this article will focus on using real estate ads to market the experience of renting out your Airbnb property and delivering the best travel experience to your tenants.
Real Estate Ads: You’re Advertising an Experience
When we talk about Airbnb rental properties, we have to step into the mind of our potential tenants who will be renting the property for a short period of time.
Tenants who rent Airbnb properties are always short-term tenants and are typically traveling for tourism, vacation, or business. For this reason, in order to create the most effective real estate ads for your rental property, you need to market the experience that the tenants will have over the short duration that they will be renting the property for.
Your Airbnb tenants certainly care about the property that they will be staying at. After all, no one wants to stay in a dirty or a messy apartment or a house with water leaking through the roof. Most tenants are naturally expecting the rental property to be in a good condition. And while advertising the condition of the property is a must in all real estate ads, it does not necessarily have to be the focal point of your marketing efforts.
What your tenants really care about, especially since they’re only staying in the area for a brief amount of time, is the experience that they will be able to get from their stay. For that reason, it is important to market that experience in your real estate ads.
Learn: How to Market Rental Property All the Way
How do you do that? The best way to market an experience is by pointing out the location and all of the advantages that this location has. This can be especially effective if you’re renting out a property in your own neighborhood or city, as you will have more insight into the area and the different attractions and hidden gems that you can use in your real estate ads.
Related: What is Location in Real Estate Investing?
Encourage the tenants to choose your rental property by informing them about the experience that they can have by staying in this area and the different activities and attractions that are nearby or that they will have an access to. This is a very common technique in real estate ads, whether they are for rental properties or for properties for sale in general, the location of the property is everything in real estate.
You will often find real estate ads that market the property by pointing out its proximity to a nearby attraction, such as a beach or a mountain trail for hiking. These are the experiences that your tenants are looking forward to having.
Real Estate Ads: Rental Property Guide
In addition to marketing the experience in your real estate ads, it is also important to keep in mind that your tenants do not know the property as well as you do. Thus, it is important to market your property by informing potential tenants that they will have access to a complete guide for the property which would enable them to make the most out of their stay without wasting time trying to figure things out on their own.
A property guide is a good way to provide your tenants with all the information they need without them having to call you or your property manager every time they encounter a small issue with the property, such as not knowing which remote to use for the TV or how to turn on the oven.
Hostfully.com is a very good example of a website that was designed for the sole purpose of creating property guides for your Airbnb rental. Hostfully.com allows you to create a full guide, complete with photos and videos, for your Airbnb rental property that includes any amount of information that you want to put.
The more effort you put into the creation of a property guide, the better the experience that your Airbnb guests will have. The property guide can be used for marketing your property as well as the area or the experience that the tenants will have. You can include photos and videos of the property itself and the different amenities and installments that the tenant will have access to, or you can include maps and guides to nearby attractions and tourist sites to help your tenants plan their vacation experience accordingly.
Real Estate Ads: Market Yourself
One last creative way to market your Airbnb rental in real estate ads is by marketing yourself. While this might not apply to all Airbnb rentals, if you’re renting out your own home or part of it, you should keep in mind that tenants who rent homes where the owner is living will have significant consideration for the kind of owner that they will be living with for a short period of time.
Ask Yourself: Is Renting Out Your Property on Airbnb Right for You?
For this reason, when creating real estate ads for such rentals, you should use yourself as an attraction. Are you an outgoing person? Let your tenants know that you won’t mind hanging out with them or taking them out for a night in the town or to party until dawn!
Are you a quiet person? Let your tenants know that they won’t even notice you around and that they can enjoy their privacy during their stay without you ever bothering them!
Depending on what kind of person you are, you can market yourself and your own personal traits and characteristics to attract tenants that you believe will enjoy staying with you on the same property.
There are certain aspects of real estate ads that need to be taken into consideration when marketing your Airbnb rental property. While most real estate ads have basic guidelines that need to be followed for the optimal efficiency, these creative marketing methods for your Airbnb rental can make a tremendous difference and will result in your property attracting the perfect types of tenants who will enjoy their stay to the max, which can result in your Airbnb rental gaining positive reviews and becoming more popular, all while you enjoy a solid stream of rental income and a positive cash flow on your investment.
Related: Renting Out Your House? How Much Should You Charge?
If you’re looking to find the best Airbnb rental properties to purchase and start renting out for profit, make sure to check out Mashvisor.com, an online platform that can help you find the best performing rental properties in the US based on their projected returns and analytics.