If you are running a real estate agent business, you know the list of duties can be daunting at times. The majority of the tasks are likely those routine tasks that you could perform with your eyes closed. So, why don’t you? Modern technologies offer various tools for real estate agents to automate tasks and clear up time for value-adding work. So, read on as we provide our tips of the four real estate systems that can save you a lot of time and energy.
What Are Real Estate Systems?
Time is money for business owners. Businesses across industries are always interested in new ways of handling routine tasks more efficiently. The less time is used for routine tasks, the more time there will be left for value-creating activities. Business systems were developed for this purpose as they address specific tasks by automating them and thus removing inefficiencies from the operations. A well-configured business system does not require much effort from its users after its implementation. And putting them in place is especially important if you are just starting your business.
The same applies to real estate systems. The impact of real estate systems can be significant to your real estate business’s bottom line and growth. The systems can save valuable time, reduce resource needs (overhead), prevent man-made errors, and deliver more accurate results. This way, your real estate business can deliver more consistent results and you can spend time and energy on activities that help you close more real estate deals.
Related: How to Become a Successful Real Estate Agent
The most common real estate systems range from lead generation to bookkeeping. Let’s have a look at the four most common real estate systems with a couple of popular examples.
#1 – Real Estate Marketing Systems
Being a real estate agent means you need to properly market yourself to stand out from the competition. All real estate marketing should, of course, start from a full understanding of your intended clientele. This will help you design your real estate prospecting plan.
A good real estate marketing system can make this more straightforward, and many integrated systems provide all the necessary aspects from marketing to nurturing captured leads. The basics of digital real estate marketing will include an attractive website and quality content that will attract your clients to visit your website. So, you need to think of a system, such as lead capture forms, to get the visitors to enter their contact information in exchange for valuable free content.
To increase your visibility to real estate investors and homebuyers, claim your free agent profile at Mashvisor.
#2 – Real Estate Lead Generation Systems
Prospecting and lead generation in real estate refer to the process of finding the people who are interested in buying your services. These days, technology can do much of the work for you. The best real estate lead generation systems look for new leads even while you sleep. Automated real estate systems can perform several repeating tasks, such as automated emails and customer relationship management. The best part is that you get to keep the contact details of potential leads in one place, which helps you later on in follow-up and lead nurturing as well as approaching each segment with personalized campaigns.
There are dozens of options at your disposal online from free to paid systems. You may have to test out a few different ones at first to see which will get you more leads and land you real estate clients in the most efficient manner.
Related: How to Generate Real Estate Leads: 6 Ways That Really Work
#3 – Real Estate Lead Qualification Systems
In real estate, lead generation is only the first step. Lead qualification is just as important because this determines how likely your leads are to buy or sell. Why would you waste time going through unlikely leads? Indeed, it is quality, not quantity that helps you in closing real estate deals. Each real estate agent has developed his or her own criteria for determining which leads are worth paying further attention to. The earlier you can determine this and reduce your lead pipeline, the less time you need to waste later on!
Related: 6 Must-Ask Questions to Identify Qualified Leads in Real Estate
So, what is the easiest way to qualify and determine those leads that are worth your time? Here technology and good real estate systems can save you a lot of time. A good lead qualification system will allow you to sit back and relax while it does the research and prioritization of leads for you.
Mashvisor has a particularly well-suited system for this. Real estate agents using Mashvisor’s Mashboard can automatically qualify leads and with the help of analytics, target each segment with personalized, but automated, campaigns. You can retrieve important demographic data on your leads. What is best, Mashboard’s algorithm helps you assess how likely your leads are to buy a property with a lead score. So, we are talking about a system that can automatically and instantly qualify leads for you!
#4 – Real Estate Bookkeeping Systems
Real estate systems can be very useful for real estate agents not only in finding clients but handling the finances of running a business. Running a business includes bookkeeping, which can cause grey hair for a business owner. Technologies can help with this as well. Bookkeeping requires careful recording of all transactions, receipts, bank statements, and invoices. Being able to provide electronic copies and directly emailing them to clients from an electronic system is a big benefit and reduces the need to handle paper receipts. Some systems will also allow you to file all transactions, which will make it easier to access them later on for other purposes, such as taxation.
For example, a very popular bookkeeping system in the industry, FreshBooks, offers many helpful tools for managing expenses and revenues, cash flows, and all documents from sales transactions. This system is customizable, so you could even add sections for tracking other relevant information.
Conclusion
There you have it, the four essential real estate systems that can help you boost your business. If you have not yet gone all digital and are thinking which system you need first, you should first analyze your time and energy use to pinpoint those areas that could benefit from automation the most. With proper analysis and automation, you can significantly lower the cost of being a real estate agent. When you run a real estate business, you want to prioritize value-adding activities. Today’s real estate software for agents is designed to automate your work so you get to focus on activities that can take you to the next level.
As a real estate agent, what daily tasks would you automate? Please share your thoughts in the comments below.