Unless you’re someone who’s been living in a cave for the past year, then you’re probably somewhat aware of how social media is taking over the world. While you might be tired of your friends’ constant Facebook and Instagram posts or food pictures on Snapchat, social media for real estate has become one of the best ways to build up your success.
In order for real estate investors to increase their investments, they need to become well known and well acquainted with other professionals. Investors need to put their ideas, plans, and properties out there for everyone to see. Through social media, investors are able to do just that – by instantly connecting with existing clients, potential clients and their real estate peers. So why exactly is social media for real estate beneficial?
1. Its builds your reputation
The biggest reason why real estate investors need to be using social media to promote their business is to build their reputation. When you are able to position yourself as a real estate expert, it will be a lot easier to attract new clients. Social media can become the basic foundation of building your name in real estate. For example, when your investments are well-known and popular on social media, your name and reputation will also be popular, thus attracting new tenants and increasing your success.
2. Diversifies your marketing efforts
The more channels and strategies used to market properties, the better the chances for succeeding. Mixing in some online advertising and social media marketing will help your investments reach new clients, which traditional marketing methods might have never done otherwise. Finding new and intelligent ways to market your real estate investments will help your investments thrive, especially during this tough housing market. In short, social media for real estate is the best way to market your properties.
Another reason why real estate professionals should be taking advantage of social media is to network within the real estate industry. Reaching out to your current and past clients through your social media page is an excellent way to ask for referrals for your investments. For example, at the end of your posts or blogs, you may want to prompt your readers to share your article or link with someone that they know who is looking for a new house. Using social media to network with your current and past clients is highly effective.
Related: How to Build and Maintain a Real Estate Investment Network
Today, almost everything can be done through social media. Studying, buying, socializing, doing business deals, and more are all accomplished through the use of social media. People who are looking for new properties are no longer solely relying on real estate agents to help them out. By searching up their homes online, they are more dependent on the different real estate websites to guide them through the process. Investors who are not into social media are potentially missing out on a lot of opportunities.
Tips when using social media
1. Concentrate on the social media channels that matter
Building a personal profile with the right keywords that identify YOU as a real estate investor and the geographical areas of your interest is the first important step in creating an online identity as a real estate investor. Also having a fan page about your investments, where you can insert a landing page (home page) to attract buyers. And also other interesting apps to engage followers should definitely be on top of your priorities list. Join groups, fan pages, network, contribute with comments and share posts. Become SOCIAL on social media!
Twitter is a rolling conversation. It’s a fast-paced network that is not designed for the overly verbose. Each tweet is limited to 140 characters or less. The cool thing about Twitter’s search engine is that it allows you to find conversations about your hometown, neighborhood or city and join those streams with relevant, informative responses. This is definitely a great source of social media for real estate.
This channel is very popular with business professionals, especially established real estate investors and lenders. You can definitely take in the power of Linkedin to find qualified buyers and private lenders.
A YouTube channel is going to be very important especially when you start having properties to sell. Creating a short, 2-minute video of the property you have for sale well help attract people to your properties faster.
Related: How To Make Money In Real Estate Online
2. Deliver high quality content
The value of delivering high quality content cannot be underestimated. Because knowledge is now available at the tips of our fingers, if you want to stand out in the real estate investing industry, you must establish yourself as a thought leader in your specific area. If you have a website, you should make an effort to post a new blog at LEAST once a week. While this might sound like a hard task, once you get a system in place for producing different ideas, there is no limit to the benefits. Once you have good content, you should make use of all your social media platforms to show the post. If your goal is to use social media for real estate investing to create your own network, then producing your own material is a must. Once people start to realize that they consistently come to your website for answers to their real estate questions, they will automatically want you in their networks.
3. Advertise your property and show it off!
Sites like Facebook, Twitter, and Instagram are all perfect for posting before and after images to get potential buyers excited. Make sure that all of your accounts are set to public mode in case people outside of your network see your posts and want to connect. Also use social media to build your real estate investor network by asking questions. For example post a question – pictures included – on all your social media sites in order to get results from a variety of professionals and real estate experts.
The bottom line
Social media in real estate should definitely be the basis for any real estate investor’s strategy for success. Today’s world is dominated by social media and the majority of the people are dependent on it. To increase your chances of becoming a well-known real estate investor and to guarantee yourself great cash flow, you need to put yourself out there and show the world what you have to offer. Go and explore cyberspace and all the opportunities that comes with it!
Be sure to check out Mashvisor for the best online real estate strategies!