Jacksonville Real Estate Market Analysis

Jacksonville Investment Properties

Start Analyzing
Mashvisor Home

Discover Jacksonville

Jacksonville is a large metropolitan city in Northeast Florida. Home to more than 900,000 residents, it is the most populous city in the state and the largest city by land in the contiguous US. The Jacksonville real estate market benefits from the city’s rapidly growing population. As reported by PWC, the population growth rate is more than double that of the entire US. And, according to NeighborhoodScout, about 44% of this population are renters rather than homeowners. This means that the tenant pool for rental properties is large, which is a good sign for Jacksonville real estate investors who can actually benefit from high demand and occupancy rates

Jax, as locals lovingly call it, boasts a strong economy which makes for a high employment growth rate. The military and defense industry leads the way in the city. Jacksonville is home to several US military bases and naval facilities, which are the area’s biggest job generators. Still, the city has a diverse economy with other industries that contribute to the local economic growth. These industries include banking and financial services, logistics, information technology, advanced manufacturing, and healthcare. Fortune magazine’s annual list of the 500 largest US corporations by total revenue includes three Jacksonville-based companies. As with much of Florida, tourism is important to the Jacksonville area, offering visitors a wide range of activities, from visiting the city’s museums to playing golf and surfing on the beach.  


The Jacksonville real estate market was named one of the most important US Markets to Watch by PWC in its annual Emerging Trends in Real Estate: United States and Canada 2019 report. The city’s reasonable cost of living, high quality of life, and business-friendly environment make it an attractive location for real estate investment and development.

Jacksonville  Real Estate Investment Performance

Facts and Market Trends in Jacksonville
Homes For Sale1,886
Airbnb Properties2,056
Rental Properties3,475
Traditional Vacancy rate6.60%
Airbnb Occupancy Rate52.05%
Mashmeter29.83%
Median Price$319,900
Median Rent Price$1,819
Price/sqft$243
Median Days on Market83
Price to Rent Ratio18.4
Average Cap Rate
Airbnb4.79%
Traditional4.28%
Average Rental Income
Airbnb$2,211
Traditional$1,720
 
Median Household Income$58,263
Population954,614
Transportation in Jacksonville
26 / 100
Car-Dependent
21 / 100
Minimal Transit
41 / 100
Somewhat Bikeable
Best Short Term Rental Markets

Find great vacation rentals for sale in the top performing markets

Short Term Rentals For Sale
Predict Short-Term Rental Revenue

Calculate annual revenue, ADR, & occupancy rates with our free Airbnb calculator

Short Term Rental Calculator

Jacksonville  Rent Prices

RENTAL STRATEGY STUDIOS 1 BEDROOM 2 BEDROOMS 3 BEDROOMS 4 BEDROOMS
Airbnb$1,312$1,358$1,772$2,206$2,712
Traditional$1,019$1,166$1,378$1,685$2,122

Jacksonville, FL - Homes for Sale - Newly Listed

6648 WHITE BLOSSOM CIR #32D
Jacksonville, FL 32258
Del Rio
Condo/Coop
3 beds2 baths1,857 sq.ft.
CAP RATE
Trad. 2.79%Airbnb 5.69%
8601 BEACH BLVD #1222
Jacksonville, FL 32216
Kilarney Shores
Condo/Coop
3 beds2 baths1,258 sq.ft.
CAP RATE
Trad. 2.92%Airbnb 4.21%
10301 MEADOW POINT DR
Jacksonville, FL 32221
Crystal Springs
Single Family Residential
4 beds3 baths2,170 sq.ft.
CAP RATE
Trad. 3.88%Airbnb 4.41%
8367 BRACKRIDGE BLVD S
Jacksonville, FL 32216
Brakridge
Single Family Residential
3 beds2 baths1,351 sq.ft.
CAP RATE
Trad. 7.25%Airbnb 5.77%

Top Performing Jacksonville Properties

4308 Sage Oak Court
Jacksonville, FL 32277
University Club
Single Family Residential
4 beds3 baths2,986 sq.ft.
CAP RATE
Trad. 2.68%Airbnb 7.96%
5614 CAPRI RD
Jacksonville, FL 32244
Venetia
Single Family Residential
4 beds3 baths1,978 sq.ft.
CAP RATE
Trad. 3.21%Airbnb 7.93%
1811 E 24TH ST
Jacksonville, FL 32206
Longbranch
Single Family Residential
3 beds2 baths1,001 sq.ft.
CAP RATE
Trad. 6.60%Airbnb 7.89%
4894 BIG PINE DRIVE
Jacksonville, FL 32218
Pecan Park
Single Family Residential
3 beds2 baths1,711 sq.ft.
CAP RATE
Trad. 3.18%Airbnb 7.88%

Recently Sold Homes in Jacksonville, FL

11713 WYNELL RD
Jacksonville, FL 32218
Oceanway
Single Family Residential
4 beds2 baths1,759 sq.ft.
CAP RATE
Trad. 3.71%Airbnb 10.38%
5005 CAPE ELIZABETH CT W
Jacksonville, FL 32277
University Club
Single Family Residential
3 beds2 baths2,096 sq.ft.
CAP RATE
Trad. 2.59%Airbnb 4.25%
4551 FARMHOUSE GATE TRL
Jacksonville, FL 32226
The Cape
Single Family Residential
3 beds3 baths2,171 sq.ft.
CAP RATE
Trad. 2.83%Airbnb 2.65%
1018 FRAZIER ST
Jacksonville, FL 32209
Hogan's Creek
Single Family Residential
3 beds2 baths1,286 sq.ft.
CAP RATE
Trad. 8.66%Airbnb 8.46%

Property Value Changes and Real Estate Appreciation in the Jacksonville Housing Market

Real estate appreciation in the Jacksonville real estate market is tangible as value has risen by 75.48% since Q1 of 2000, which is an average annual home appreciation rate of 2.96% according to NeighborhoodScout. Zillow reported a 6.4% increase in home values over the past year, meaning Jacksonville homes continue to enjoy appreciation. Still, Jacksonville property prices remain relatively affordable compared to other top markets in the US. That’s why buying an investment property in Jacksonville makes for a good real estate investment.


The Jacksonville housing market is currently a very hot seller’s market. Housing inventory is currently low, while demand from homebuyers and real estate investors continues to rise as the population grows. This is the perfect time for those considering selling their property as they could secure a sale price that’s higher than their listing price due to the high demand.

Jacksonville, FL Top Multi Family Homes

2718 HIDDEN VILLAGE DR
Jacksonville, FL 32216
Holiday Hill
Multi Family
3 beds2 baths1,176 sq.ft.
CAP RATE
Trad. 7.67%Airbnb N/A
8621 Buttercup St
Jacksonville, FL 32210
Jacksonville Heights
Multi Family
0 beds0 baths0 sq.ft.
CAP RATE
Trad. 6.31%Airbnb N/A
7348 COLONY COVE LN
Jacksonville, FL 32277
Colony Cove
Multi Family
3 beds2 baths1,230 sq.ft.
CAP RATE
Trad. 5.48%Airbnb N/A
3627 CHARLES ST
Jacksonville, FL 32209
Moncrief Park
Multi Family
4 beds2 baths1,352 sq.ft.
CAP RATE
Trad. 5.23%Airbnb N/A

Homes Below Median Price in the Jacksonville, FL Real Estate Market

4308 Sage Oak Court
Jacksonville, FL 32277
University Club
Single Family Residential
4 beds3 baths2,986 sq.ft.
CAP RATE
Trad. 2.68%Airbnb 7.96%
5614 CAPRI RD
Jacksonville, FL 32244
Venetia
Single Family Residential
4 beds3 baths1,978 sq.ft.
CAP RATE
Trad. 3.21%Airbnb 7.93%
1811 E 24TH ST
Jacksonville, FL 32206
Longbranch
Single Family Residential
3 beds2 baths1,001 sq.ft.
CAP RATE
Trad. 6.60%Airbnb 7.89%
4894 BIG PINE DRIVE
Jacksonville, FL 32218
Pecan Park
Single Family Residential
3 beds2 baths1,711 sq.ft.
CAP RATE
Trad. 3.18%Airbnb 7.88%

Jacksonville Airbnb Growth and Regulations

The popularity of Airbnb vacation rentals in Jacksonville has surged over the past few years, among both hosts and guests seeking accommodation. In Duval County, the county where Jacksonville is located, the Airbnb income and guest count doubled in a year. Duval County Airbnb hosts earned a total of $11.6 million welcoming 83,000 guests in 2018, up from $6.1 million and 42,600 guests in 2017. 

Up until now, the city of Jacksonville has not enforced any laws to regulate the use of short-term rentals. However, members of the City Council have recently put forward a bill seeking to create a registration system and establish rules around short-term rentals. If approved, the bill would outlaw non-owner occupied vacation rentals, limit the number of bedrooms for rent to three, and impose Airbnb bed taxes. 

For the time being, Airbnb rentals remain fully legal in the Jacksonville housing market. Nonetheless, state law requires that all non-owner occupied vacation rentals in the state be licensed through the Florida Department of Business and Professional Regulation (DBPR). Hosted rentals, i.e. short-term rentals while the host remains on-site, are not regulated by the DBPR, and hence do not require a license.

Jacksonville, FL Top Airbnb Homes

Entire home/apt · 1 bed
The Gardener's Cottage
736
Entire home/apt · 1 bed
Springfield Carriage House in Urban Core
712
Entire home/apt · 1 bed
The Captain's Quarters o|--)
557
Entire home/apt · 1 bed
Llama Lounge
549

Jacksonville, FL Homes for Rent

3130 PERRY ST
Jacksonville, FL 32206
Brentwood
Other
3 beds2 baths2,114 sq.ft.
2926 BETHEL CT
Jacksonville, FL 32207
South Riverside
Single Family
2 beds1 baths759 sq.ft.

Jacksonville, FL Open Houses

8783 CANOPY OAKS DR
Jacksonville, FL 32256
Deerwood
Single Family Residential
3 beds2 baths1,728 sq.ft.
CAP RATE
Trad. 2.12%Airbnb -1.21%
9082 HAMPTON LANDING DR E
Jacksonville, FL 32256
Royal Lakes
Single Family Residential
4 beds2 baths2,327 sq.ft.
CAP RATE
Trad. 2.94%Airbnb 6.97%
2039 NAVAHO AVE
Jacksonville, FL 32210
Hyde Park
Single Family Residential
3 beds2 baths1,336 sq.ft.
CAP RATE
Trad. 2.73%Airbnb 3.12%
5616 BISHOP LN
Jacksonville, FL 32207
Lakewood
Single Family Residential
3 beds2 baths1,200 sq.ft.
CAP RATE
Trad. 2.66%Airbnb 3.34%

Best Jacksonville Neighborhoods for Buying Investment Property

Broward Islands
Jacksonville, FL
73%
Mashmeter
property price
607890
Median
cap rate
3.05%
Traditional
7.88%
Airbnb
rental income
$1,546
Traditional
$3,993
Airbnb
homes for sale
0
occupancy rate
64%
Airbnb
Tallyrand
Jacksonville, FL
56%
Mashmeter
property price
90285
Median
cap rate
14.99%
Traditional
22.17%
Airbnb
rental income
$1,128
Traditional
$1,668
Airbnb
homes for sale
1
occupancy rate
55%
Airbnb
Fairfield
Jacksonville, FL
55%
Mashmeter
property price
109885
Median
cap rate
11.69%
Traditional
20.19%
Airbnb
rental income
$1,070
Traditional
$1,849
Airbnb
homes for sale
5
occupancy rate
54%
Airbnb
Biltmore
Jacksonville, FL
54%
Mashmeter
property price
99000
Median
cap rate
15.68%
Traditional
14.95%
Airbnb
rental income
$1,293
Traditional
$1,233
Airbnb
homes for sale
3
occupancy rate
51%
Airbnb
North Beach
Jacksonville, FL
52%
Mashmeter
property price
371726
Median
cap rate
5.29%
Traditional
6.55%
Airbnb
rental income
$1,637
Traditional
$2,030
Airbnb
homes for sale
13
occupancy rate
59%
Airbnb
Other Housing Market Reports

All Jacksonville Neighborhoods