Whether you’re new to real estate or an experienced agent, you can never learn everything solely through your own experience. That’s why many agents take on coaches or mentors when they start out their careers. Another way to learn is through reading about other people’s experiences. Whether you want to learn about real estate lead generation, qualifying real estate leads, real estate negotiation, or real estate prospecting, you can find the right book for you. Real estate books have a wealth of information vital for success. That’s why we’ve put together 5 essential reads for you. Take your career and skills to the next level with these five best books for real estate agents.
Every Day Agent
This personal book by Whitney Ellis offers effective and practical day-to-day solutions for real estate agents. If you’re looking to improve your real estate skills, this is the book to read. Every Day Agent has been the rave since its publication in late October 2019. It’s an easy read and is, at the same time, rich with information and guidance. It’s suitable for a new real estate agent as well as expert agents. Ellis presents informative ideas to follow through in 2020, and well after. Far from complicated, the book helps agents structure their business and plan for success.
Having everything an agent needs, it’s a truly convenient guide.
Your First Year in Real Estate
Because we all need to start somewhere.
Written by Dirk Zeller, Your First Year in Real Estate is a great book for beginner real estate agents. The book provides great guidance and information on kickstarting your career as a real estate agent. Zeller covers the fundamental real estate tools for agents and further provides comprehensive and practical insights to the salesmanship in the industry. The book is written in an entertaining way that’ll have you flipping one page after the other.
We also recommend this book if you’re an experienced agent looking to freshen up on the basics!
The Millionaire Real Estate Agent
Some have called this book “the blueprint” to success as a real estate agent, so no wonder it’s on our list of best books for real estate agents. The Millionaire Real Estate Agent is one of the top choices for real estate agents. It’s written by Gary Keller, founder of Keller Williams, one of the largest real estate agencies in the world by agent count and closed sales volume. Do we even need to go on?
In his book, Keller draws on insights and wisdom from his own real estate career. He offers tips on his own personal development and the mindset needed to succeed and become a millionaire. The book outlines how education, systems, and visual models of success are all interconnected. The book is a great guide to building your real estate business as an agent, and to outlining your path to success. It’s also a great read for expert agents who need to re-evaluate their models.
It is important to note though, that the book does miss some elements of digital and social media marketing. Nonetheless, the information laid out in the book is still relevant in 2020 as it was in 2004 when the book was first published. Examine where you are, and plan for where you want to be with this amazing read.
Related: How to Be a Rich Real Estate Agent: 4 Tips
The Seven Levels of Communication
The Seven Levels of Communication by Michael J. Maher follows the story of Rick Masters, an agent struggling during the Great Recession. He meets a mortgage professional who teaches him real estate strategies for success. Through the story of Rick Masters, readers are exposed to communication and networking tools needed to climb the ladder as a real estate agent. What’s great about this book is that you get to learn essential interpersonal skills while easily following Rick’s journey in coaching experience. A must-read!
The book is also available as an audio version.
Related: A Guide for Effective Communication with Your Real Estate Clients
The Next Wave of Influence in Real Estate
The author, Jimmy Rex, calls this book a “passion project” of his. In a promotional video, he admits that selling books isn’t as great of a way to make money as selling a house. Jimmy Rex talks about his short-lived success as a young real estate agent, followed by a period of burnout. Rex did not stop there, though. He threw himself again into the industry, and during his experience, he got to interview 100 of the top Millennial real estate agents in the US. He asked them the following questions:
- What was your very first real estate deal?
- How do you organize your day, and why do you do it that way?
- What’s your personal investment strategy in real estate?
- What does your own portfolio look like?
- Tell me about a time you failed, what did you learn from that failure?
- What is your favorite real estate marketing strategy that’s served you better than anything else?
- What’s one piece of advice you think of any time you face adversity?
It sounds like a simple series of questions, but imagine the result when 100 of the top agents in the nation answer them, including commercial real estate agents, residential real estate agents, brokers, and realtors. The result is The Next Wave of Influence in Real Estate, a great guide for anyone in the industry, and an opportunity to learn from mastermind real estate agents. It’s one of the top-selling books in real estate, and one of the best books for real estate agents for a reason!
Bonus Resource: Mashvisor’s Blog
Our blog offers a wide range of articles for real estate agents, investors, and property managers. From using real estate heatmaps to learning about predictive analytics in real estate to figuring out how to acquire real estate clients, or even getting recommendations on the best books for real estate agents, you can find all the resources on our platform. Learn more about our product, and claim your free agent profile at Mashvisor here.
Related: What Does Mashvisor Do for Real Estate Investors, Agents, and Property Managers?
