“Your customer doesn’t care how much you know until they know how much you care.”- Damon Richards
Effective communication in real estate can be a major competitive advantage for both real estate agents and their real estate investor clients. Knowing what you have to do in order to continue progressing and succeeding in completing sales starts with your communication skills and how you communicate your ideas to your real estate clients.
Let’s cut to the chase.
What can you do to perfect your communication skills when dealing with real estate clients?
Be Prepared
Being prepared to give your real estate clients the best possible experience you can offer is your duty as a real estate agent. It’s about making a commitment to give it your best and following through with your actions. Many expert real estate agents advise beginner real estate agents to commit to a regimen with their education on market stats and shifts.
Keep in mind that as you broaden your horizons, this will also help you in making money in real estate as you’ll be prepared enough to tap into a market of real estate clients you haven’t been able to get into before.
Additionally, if a market shifts, your real estate clients are going to require your skills and guidance to help them decide on the best real estate property for them. In any case, just being able to look at MLS and know if a property is listed below market price or above market price can help you in giving your real estate clients the best experience and the best bang for their buck.
You should use all the available tools to help you perfect your real estate operation and broaden your prospect pool. Wondering about tools that real estate agents are using? Read this blog post: These Are the Tools Successful Real Estate Agents Are Using in 2018.
Body Language
When it comes to body language, different industries focus on presenting yourself and mastering communication with your clients. The same goes for real estate agents. It’s about eye contact, relaxing, and presenting your best self to your clients. Of course, it takes time to get to a comfortable place with your real estate clients. Additionally, when talking to your client, you should consider the space between the both of you to give enough personal space! Just make sure to present yourself through both body language and spoken language in the best way possible.
Looking for a way to attract new clients? Claim your free agent profile at Mashvisor.
Listen, Repeat, and Question
Listening to what your real estate prospects and clients have to say is important to retain them. Your clients want to feel that they’re being heard and that you’re working as hard as you can to accommodate their needs and wants in an investment property. Hypothetically speaking, if a client asks you about the neighborhood comps of a real estate property, you can answer with, “To make sure I got you right, you’re wondering about the real estate comps of the area?” Then you can go ahead and give him/her information regarding vacancy rates and rental income. Your client is most likely to stick with you if you show that you care. After all, knowing is caring.
Get to the Point
One of the most highly appreciated real estate agent skills is the ability to get to the point when talking to real estate prospects. Yes, it’s important to go through the chitchat part to show modesty and interest in your client’s life and needs, but you have to make sure you get to the point. Your client is sure to appreciate that as well.
It’s important to give your clients a wide range during their real estate property search to make sure they are weighing the options. Of course, if a real estate client is looking to invest in a property to rent out on Airbnb, you should get to the point and not waste time showing properties that would be more fitting for traditional rentals.
Related: How Do I Become the Best Real Estate Agent for Investment Properties?
Eye Contact
Among the most important communication strategies in real estate is eye contact. You can tell a whole lot about your real estate clients through eye contact with them. According to Christine Bagley-Jones, Principal at the Counselling Wellbeing Centre in Brisbane, if a client is not interested in the property, he/she will most likely avoid eye contact with you. Eye contact can help you read the real estate prospect and help you filter out the likely from the unlikely.
Share Your Experiences
This may not be the competitive advantage of a new-to-the-scene realtor or agent, but it can be an advantage for you on its own. Keep in mind that sharing your past experiences with real estate clients is one of the real estate agent skills that any potential property buyer will look for. It demonstrates your professional past with current real estate prospects and leads.
Don’t have enough experiences to share? You need more leads! To learn more about our lead-generation program, schedule a demo.
Mastering the Art of Online Communication
Making a commitment to your online and social media marketing is an essential part of communicating with your real estate prospects and clients. We’re talking about YouTube, Facebook, Instagram, and Twitter. You must commit to posting and communicating about your listings on your social media.
Wondering about marketing strategies that you can implement with ease? Read this blog post: 6 Top Real Estate Marketing Strategies for Agents.
Investigate Before You Communicate
Investigating potential properties for your real estate clients beforehand is an expected thing from a real estate agent. When you think about it, research and analysis are just as important as communicating your knowledge. It only makes sense that you get the full scoop about a property before having a showing. If you’re a real estate agent dealing with the market niche of real estate investors, this means knowing your numbers. We’re talking about cap rates, cash on cash return, expected rental income, the works. You must show your client that you’re prepared and you’re giving them the best possible real estate property for their needs and circumstances.
Use CRM Tools to Manage Your Communication
Using certain tools can help you greatly in the CRM aspects of your real estate business. With Mashvisor’s agent dashboard, for instance, you can make use of a range of CRM tools that you can customize to fit your own operation and real estate clients.
Here, you’ll find a screenshot of Mashvisor’s agent dashboard and how the CRM tool can help you maximize the efficiency of your real estate business:
To get access to our agent dashboard, schedule a demo.
Related: 5 Steps to Building a Simple Real Estate Sales Funnel.
It Takes Practice
Discovering the importance of communication in real estate is the first step you’ll have to take to begin a successful real estate career. Whether it’s eye contact, listening, or even body language, it will probably take you some time until you master them and effectively use them. Keep in mind that improving your communication skills does not only affect your real estate career but all aspects of your life!
What are some of the communication tactics you employ with your real estate clients?
Do you want to give your career a boost? Claim your free agent profile at Mashvisor
