Mashvisor has already posted about some of the year’s biggest marketing trends. Online marketing has become big business for realtors because it allows them to reach an incredibly broad audience. However, without physical branding implements, your real estate agency won’t be able to dominate the local market. This doesn’t mean simply leaving a flyer on someone’s windshield, but being just as recognizable in your geographic location as well as the online realm. Here are 6 pro tips on increasing brand awareness.
Branding often starts in the office. Your real estate business probably has a recognizable logo or even a mascot. It’s important that branding be highly visible in workspaces because it not only establishes what your business’s core values are but also your attitude toward professionalism and consistency. For an easy way to get bold branding into office spaces, customize wall decals of logos or mascots online. This is a simple and economic way to get big murals into your space and consistent branding lets new property owners and other visitors to your office know that you value consistency in all aspects of your business practices.
One of the easiest ways to increase your brand awareness is to start in your own backyard. Ensure you and your branding is seen in as many places in the local community as possible. You want your real estate business to be the first one people think of when they think of their local community agent. This includes setting up a booth or table at a local event or fair to make your business known. To take branding initiatives one step further, try sponsoring official community arts or athletic events. Bring along some handouts and make your branding recognizable to passers-by. This is a great way to practice communicating to potential homebuyers but also situates your business as one that cares and gives back to the community, which will bode well for your reputation.
Everyone likes handouts. Businesses like them because they easily draw in potential business and customers like them because it didn’t cost them anything to obtain. However, for your handouts to be memorable enough to increase brand awareness, they should also be functional. Having a handout a potential client can actually use makes your handout stand out amongst others and is less likely to be ignored and thrown away. Turn your logo, mascot, or slogan into customized die-cut stickers. A high-quality sticker cut into an irregular shape will feel and look different amongst a stack of business cards or flyers. Stickers are an incredibly en trende way to personalize laptops, water bottles, and notebooks – which makes for a fun usable handout and on-the-go advertising for you.
Be a Niche Expert
A simple way to let clients become more aware of your brand is to become an expert in a specific area or cater to a niche market. To do so, create and center your online content around a specific topic. For example, you can be the expert on everything a first-time homeowner may need to know. Maybe your business is set up near large farming houses, or in a city center with lots of old architecture; become a niche realtor in these very specific types of real estate. Having your brand centered around a specific goal or type of practice means you’ll always be someone’s go-to when they have questions or are seeking out expertise in a distinct field. This is also a clever way to create one of a kind logos and branding that centers around your specificity.
The best messages are the clearest ones, and to increase brand awareness, they also need to be the most visible. This includes ensuring branding is bold at external events and especially open houses. Take advantage of bay and front windows by adorning them with customized window clings of your logo and business info. If appropriate branding is not viewable from the street, it can make it difficult for house hunters to find which open house they’re scheduled to look at, especially if they’re in a neighborhood they’re unfamiliar with. Window clings are also a great way to draw in foot traffic, and with proper branding, will ensure that everyone knows the house is being sold by you and not another local realtor. Window clings are also totally removable and reappliable, so you never have to worry about your branding ruining property that isn’t yours, or spending money on more branding for every open house you host.
Today we live in a virtual landscape, and it just so happens to be an incredibly visual one. In the days of scrolling through feeds and swiping across profiles, it’s becoming ever increasingly important to have as much visual representation as you can to get noticed. As a realtor, you already know how important it is to have brilliant visuals of your properties, but to increase brand awareness, you should ensure they’re consistent throughout. Photographs should all be at similar angles and during the same time of day (you might want to also show how properties look at day and night, or during different seasons). This lets clients know you value each listing and that you can offer your highest quality services to each of them. Also, ensure your feed is covered in visual imagery. This can be in the form of gifs, infographics, or even videos. Potential homebuyers and house hunters are attracted to visuals because it makes it easier for them to imagine themselves in the space, so having a variety of different visuals will make potential clients stay on your channels and seek out specifically your business. The key to brand awareness is to open your doors and let everyone see why your real estate business is best.
This article has been contributed by our friends at StickerYou Inc.