What makes you different from other real estate agents? In any industry and especially in the real estate sales industry, differentiating your services from competitors’ services is a necessity. It’s not a matter of reading a tutorial on how to become a real estate agent or reading the many stories about successful real estate agents online. It’s about finding the path that you’re the best at. Only when you do what you know best can you join the top real estate agents in your market.
Basics to Start Competing with Other Agents in Your Real Estate Market
Watch and Learn
Learning from others in the field is what all top real estate agents do. Through watching and learning from those before you, you are going to take the knowledge from successful real estate agents and even investors, then work it to the advantage of your real estate business.
Ideally, the best way for you to watch and learn from top real estate agents in your local real estate market is by selecting a top agent and studying his/her marketing strategies and sales techniques. What is this successful agent doing that I can replicate and perfectly use within my own business?
Don’t Underestimate the Power of Connections
Connections are needed in every aspect of our lives. Performing a job that’s top of the line in any kind of business does not typically happen with the efforts of a single person. It’s typically a multi-input effort that was contributed by a group of connections. Your connections are going to influence how you conduct business and whether you can join the top real estate agents in excellence or not.
Accordingly, improving your performance as a real estate agent can be done by networking and enhancing your connections or by elevating your selection group for connections.
Fuel Your Business Operation with Feedback
Feedback is gold for top real estate agents. They welcome it and devour it. For many beginner real estate agents, there’s a constant fear of people viewing them as unprofessional or having a former client inform them that their business operation is unprofessional or unpleasant. Now, a champion will take this feedback and use it to improve the aspects of the real estate business that need improving. Meanwhile, a sore player will nix the feedback and continue with the outdated ways that aren’t working.
According to Forbes.com, 96% of dissatisfied customers won’t directly complain to the company or agency itself. Therefore, it’s your job as a real estate agent to seek out clients and understand their needs.
If you look closely at reviews of the top real estate agents in your area, you will quickly notice how clients review their businesses and how pleased they are with their services. Did they start out like this? Probably not, as you’re likely to make a few mistakes on your midnight train to success. Additionally, if you look at the stories of successful real estate agents, you will quickly notice how clients and their feedback affected their real estate business.
Tip: Enhancing your personal relations and social affairs with people plays a key part in the success of your business operations. Top real estate agents never underestimate the power of people! Just start with one client at a time.
How to Join the Top Real Estate Agents in Your Market: A Competitive Advantage
Flaunt Your Experience
Flaunting your expertise and knowledge with a certain type of property and marketing yourself through emphasizing on past experiences can be a great selling point and competitive advantage for your real estate business.
Of course, confidence is a trait that most top real estate agents share in their quest to making money in real estate.
Market on Social Media
Marketing on social media should be the priority of all real estate agents. One cannot escape social media in our modern times. It’s either you join or become obsolete. And as a real estate agent, you must always be keeping up with as many social media channels as you can in order to maximize exposure with prospects. For example, real estate agents use Pinterest as they can create a board and share photos and details about their listings.
Market yourself online by claiming your free real estate agent profile at Mashvisor. Click here to get started.
If you’re looking for other methods to market your real estate business, read this blog post: Successful Real Estate Marketing Strategies Used by Agents.
Business cards should never leave your jacket as a real estate agent. You must have a full-detailed business card. Top real estate agents hand them out like candy!
The best strategy that can bring a competitive advantage to your real estate business is professional photography. You can take things to a whole new level when marketing your current listings and reaching your clients. Keep in mind that photos are a double-edged sword; they can boost audience interest and traffic on your website when they’re good and they can diminish interest if badly taken!
Did you know that 80% of internet users use mobile phones for various activities? This should tell you of the importance of having a functional and mobile-friendly website that clients can use with ease.
Online Lead Generators
Lead generation programs are a great tool that real estate agents can use to amplify their real estate sales funnel. The beauty of some of the best online lead generation programs is that you get to choose which leads to work with. With Mashvisor’s lead generation program, for example, you can specify the number of leads you wish to receive with one of our plans. Learn more about it here.
To learn about other lead generation techniques employed by agents, read this blog post: Lead Generation: 4 Exclusive Techniques for a Real Estate Agent.
Niche Real Estate Agent
Specifying a niche as a real estate agent can bring things to a whole new level. It doesn’t have to be a broad niche in the real estate market. It can be as simple as advertising yourself to families, divorcees, or even real estate investors. By tapping into such a niche market, you will get a competitive advantage over other real estate agents as your expertise in what the clients want will be more extensive than other real estate agents.
Testimonials Through Former Clients
Referrals and testimonials can drive a substantial amount of traffic into your client base. The beauty of it remains that you are creating a competitive advantage by employing your old clients into a marketing machine by encouraging their referrals to their friends and acquaintances.
A referral system can be slowly integrated into your existing real estate business as you can encourage referrals by offering incentives to past clients.
The common denominator between top real estate agents is their ability to constantly enhance and adapt their operations to the ever-changing real estate market. Additionally, give your professional circle of people a thought. Are you spending your time with professionals that can enhance and improve your business? In any case, becoming one of most the successful real estate agents is not that hard when you don’t forget to always work on yourself!
Wondering how to increase your client base? Click here to claim your free Agent Profile at Mashvisor.
What do you think it takes to compete with top real estate agents in your market? Let us know in the comments below.