So you have a property management company and you are now thinking of how to get property management leads. Whether you have been a property manager for a while or are still a beginner, you will need new clients to grow. And if you want to grow your business in 2020, lead generation is one of the things you should focus on. But, how do you generate leads as the property management industry gets more and more competitive? There are many rental property owners out there who are in need of property managers. You just need to make sure they find you before they get to someone else. This blog is going to walk you through some of the fool-proof methods for getting more property management leads.
Here are some of the best tips on how to get property management leads in 2020 that every property manager should consider:
1. Create a Property Management Website
Having a property management website is an effective strategy for generating property management leads. A website introduces prospective clients to your company. It will be a source of information about what you do, where you are located, how you can help them succeed, what your services cost, etc. Your goal should be to have a well-designed website that is eye-catching and provides enough information about you. Give your site visitors every reason to contact you. Make sure you keep a close eye on your property management website and continuously improve it so as to reach new audiences and convert leads to business. Apply SEO tactics to improve the visibility of your site. You should also create a great user experience and make your site easy to navigate.
2. Establish a Social Media Presence
Nowadays, almost everyone is on social media. And with the rate at which social media continues to grow, establishing a social media presence would be a wise move if you are wondering how to get property management leads in 2020. Social media is a cost-effective way to promote your property management business and generate leads. Create an account and stay active on social media platforms like LinkedIn, Facebook, Twitter, and YouTube.
3. Ask for Referrals
Your clients could also help you get more property management leads by spreading the word. There is no better person to vouch for your property management business than a happy client. This is why you should implement a referral program. Your current and past clients may know investment property owners that may need your services. A referral program rewards them for spreading the word about your property management business, which keeps them motivated.
To have a successful referral program, make sure your current clients are happy and fully satisfied with your services. Aim to generate positive sentiments since they will often carry their sentiments to the people they meet, whether online or in real life. In case of any complaints, take the time to listen and respond to your clients.
4. Grow Your Network
Networking is also a great way to get more property management clients. You can grow your network online by participating in social media communities and local online forums. With such platforms, you have the chance to showcase your expertise, build your reputation, and interact with real estate owners. You can also grow your network by participating in local charity events and joining real estate associations. Apart from meeting local landlords, you may also meet other real estate professionals that interact with property investors. They may be a good source of leads. These professionals include real estate agents, local lenders, local contractors, etc. You could also extend your referral program to them.
5. Utilize Industry-Specific Content Marketing
You can generate new leads by offering educational content that solves problems for potential clients. However, this strategy is not as easy as it may seem. You will have to invest your time to consistently produce valuable content for several months before you start seeing new leads. What useful information can you provide that will help your clients and prospects? Present this information by writing blogs, eBooks, or creating videos. You can then promote your content on social media or send out email newsletters. Content marketing gets you attention, builds trust, and draws new leads.
6. Invest in Paid Marketing
Organic property management marketing methods like content marketing and SEO are generally more effective in the long-term. However, you should also add paid advertising to your marketing strategy if you want more leads. Allocate a monthly budget for your paid advertising efforts, both online and offline. Distribute it among different channels including Google AdWords, YouTube Ads, Facebook Ads, local newspaper ads, local event sponsorship, and brochure distribution.
7. Use Rental Ads and Other Online Sources to Find Property Owners
When thinking of how to generate property management leads, you should also consider going straight to the source. Rental property ads can be used as leads. Browse real estate websites for rental listings that you could manage on behalf of the owners. You could also check for rental ads in local newspapers. To avoid contacting other property managers, look for rental ads placed by the property owner. These may include “for rent by owner” in the listing.
One property management tool that you can use to get more leads by identifying property owners is Mashboard. If you are wondering how to find the owner of a property, this tool will help you out. With our wide database and analytics, this tool will help you in quickly accessing property ownership data, qualifying leads, and finding rental properties that are suitable for your clients. Therefore, with this tool, you will be able to get more rental properties under your management.
The Bottom Line
The property management industry is becoming more and more competitive. Whether you are an Airbnb property manager or managing traditional rental properties, it’s crucial to know how to get property management leads. The key to property management marketing success is testing different strategies. If you don’t try, you won’t know. Take time to implement a variety of the above lead generation methods. You should then measure the ones that give you the best results. This will help you know how to set your budget to get maximum business.