Being a real estate agent means constantly putting yourself in front of potential clients.
In addition to your manual outreaching and prospecting, you should make sure you’re leveraging the power of real estate agent directories. But instead of being on any directory, your focus should be to get listed on the best real estate agent directories in 2021 so that you can attract leads, create wider brand exposure, and get referrals.
Some of the latest directories for real estate agents are available through social media, such as Facebook, which acts as a real estate marketplace connecting agents with home buyers, sellers, and referrals in more than 15,000 US cities.
Agent directories are a go-to source for home buyers and sellers. Some online directories have more than 500,000 realtors and real estate agents listed, and around 25% of licensed real estate agents in the United States are active agents on different real estate directories.
Related: How to Get a Real Estate License in 2021: A Step-by-Step Guide
Benefits of Being a Member of a US Directory for Real Estate Agents
Most of the real estate agent directories are free to join for home buyers and sellers, while agents must pay a fee. However, they offer many advantages to listed realtors including:
- As a real estate agent directory member, you get a complimentary customizable agent profile where you can promote yourself and your listings, making harvesting leads and referrals from clients and other top real estate agents in your network much easier.
- Real estate agent directories serve as a gateway to many other free and paid marketing services, apps, and groups, enabling real estate professionals to grow exponentially in their networking and business.
- You can boost your reputation as a real estate professional via directory ratings and realtor reviews.
- Joining a real estate agent directory helps with generating quality leads, gaining national acknowledgement, and increasing local exposure.
- Most prospects hoping to find a realtor will check out real estate agent websites to search for local realtors.
- In 2021, even having the best broker isn’t enough. You need to be on top of your own real estate marketing, and claiming space on high traffic directories is a great way to get started.
Some of the top real estate agents in the US have gotten their start in the industry by registering on the top real estate agent directories.
Related: How to Get Started in Real Estate as a New Agent: The 2021 Guide
Today real estate consumers are searching real estate agents online. But even if they only search for a key term such as real estate agents near me or realtors near me, there’s a high probability top real estate agent directories will show up. This is your chance to show up high in Google search results without having to rank your own website.
Top 9 Online Real Estate Agent Directories for Real Estate Professionals
As a real estate agent, make sure that you leverage these online real estate agent directories to generate maximum possible sales in your market, as these directories deliver real traffic for top real estate companies.
Related: How to Maximize Your Real Estate Sales in 2021: The Real Estate Agent’s Guide
1) Zillow
Founded in 2006, Zillow is one of the most visited real estate marketplaces for consumers to look up real estate for renting or buying. Visitors may also sell on Zillow, research mortgage options, and also find a real estate agent.
It is crucial for a real estate broker, real estate agency, or even individual real estate agents to list on Zillow. That’s because more than 25 million US users visit this site, as it has an impressive database of more than 110 million homes.
2). Realtor.com
The National Association of Realtors (NAR) has its official consumer website Realtor.com, a pioneer in the online real estate space.
Real estate companies and agents should get listed on Realtor.com because the directory emphasizes maintaining the connection between buyers and realtors. Realtor.com is run by the National Association of Realtors, and therefore abides by NAR’s ethical code of conduct. This means that your client interaction and experience will be held to a higher standard than on most sites.
This vast directory enables real estate agencies, real estate investors, and single real estate agents to be discovered by interested prospects on a regular basis.
3) Loopnet
As one of the most well known real estate agent directories for commercial real estate, the directory accommodates data for more than $425 billion of real estate for sale along with agents and agencies. Out of $425 billion listings available for sale across the US, around 50,000 are available on this directory.
Listing with this directory enables you to upload videos through its HD video creation studio. Also, real estate agents can create digital flyers and brochures, email campaigns, utilize data analytics powered by CoStar, create custom property sites, and more.
If you are selling a property, you even have the option to assess the powerful promotional tools available through various packages designed to fit your needs.
4) Movoto
Inspired by Trulia, Movoto’s platform provides more than just listing services. You can check out demographic information such as the schools nearby, neighborhood ratings, and market trends for a guided decision on your property options. This makes it an attractive method of searching for real estate (and agents) for consumers, so it would be unwise to miss the opportunity to list on this directory.
This platform was specifically built with real estate agents in mind. Movoto provides real estate agents and real estate brokers advanced technology that helps them connect with leads, and they offer marketing support. They’ve helped close 31,000 property deals, making them a leader in the real estate technology sector.
However, in order to list with them, you have to receive a Movoto agent certification. While it’s an extra step for agents, meeting a directories requirements makes you all the more attractive to prospects and is worth the effort.
5) Landwatch
Landwatch is one of the real estate agent websites that requires an agent to pay a fee for registration. This online directory is a leader in rural homes. So, agents interested in dealing with hunting land, ranches, raw land, farms, and other development sites in rural areas of the US should consider listing with Landwatch.
6) Homes.com
Usually referred to as one of the one-stop-shop real estate sites, this directory has more than 85,4027 real estate agents listed. As an agent, you can find great networking opportunities once you list with the directory. It is another popular platform for potential prospects to search for property and agents, having more than 3 million listings currently live.
7) Homes and Lands
This directory was primarily created for real estate agents to help them generate leads, impress property sellers and buyers, win listings, and create a personal brand.
Using the portal to leverage syndication services, a real estate brokerage has its listings featured in major publications, namely New York Times and The Washington Post. The directory has been able to attract 150 million unique visitors for real estate agents over the years.
8) HotPads
HotPads offers a distinctive opportunity for real estate agents to reach out to younger targets in the real estate realm. It’s one of the best real estate agent directories for realtors primarily working with leases. Powered by Google map’s home and apartment search option, HotPads is ideal for urban property listings throughout the United States.
9) Mashvisor
Mashvisior is one of the most useful real estate agent directories in 2021 for professionals at all stages of their career. Agents, realtors, and brokers can claim their real estate agent profile on Mashvisor for free and fill in all their relevant information including:
- Real estate license number
- Real estate experience
- Areas served
- Agent specialties
- Agent experience
On their profile on the Mashvisor Agent Directory, agents can publish blog posts to show their expertise on the local housing market and generate interested leads. Agents can also get reviews from clients who have worked with them.
Moreover, our platform allows agents to list all kinds of real estate properties for sale, including MLS listings, off market properties, foreclosures, bank owned homes, tenant occupied rental properties, and more.
Our agent dashboard offers the ease of adding any property owner as a lead, and our system collects their demographic data automatically, saving you time. Also, the lead likelihood algorithm of Mashvisor’s directory helps you determine if a lead is ready to buy a home or not. This means there’s no need to qualify the leads by asking them questions: Our AI technology will do it for you.
Related: Mashboard: The Best Tool for Real Estate Professionals
The Property Finder tool at Mashvisor helps you close deals faster by recommending the perfect real estate options and finding area of preference for your leads. Mashvisor’s directory also enables realtors to prepare and share property reports with clients online. No more manual report preparation means you save time and energy on repetitive, administrative tasks.
Futhermore, when you get listed on the Mashvisor agent directory, you get exposure to real estate investors, and savvy agents know that investors can be better clients than homeowners. Real estate investors buy properties based on numbers (investment property analysis) rather than feelings and emotions and can buy multiple properties in a single year. This means repeat business for agents.
In our opinion, Mashvisor is one of the best real estate agent directories in 2021 for top realtors who want to streamline their business and spend more time closing deals. Do you want to give your career a boost? Claim your free agent profile at Mashvisor.
