Finding Airbnb statistics is an important part of your investment, whether you’re just starting out or looking for ways to bump up your profits. The modern-day smart investor doesn’t just work hard. They work smart too.
Many real estate investors today know that there’s a lot of money to be made in short-term rentals. With just an extra bedroom in your house, you can list your property on short-term listing platforms, such as Airbnb, and start hosting guests for extra income.
Since everyone, including their uncle, is jumping on board, you need some studying to do. Smart investment decisions in the 21st century are backed by data and analytics.
What Is Airbnb Data Analytics?
Airbnb data analytics refers to collecting big data concerning Airbnb rentals, analyzing it, then organizing it to help investors interpret it. Simpy, this data is supposed to help investors understand how they can make their Airbnb investments profitable and how they can increase the ROI.
Airbnb industry statistics include the following data:
- Crucial figures, such as median property price
- Ratios, such as price to rent ratio
- Percentages, such as Airbnb cash on cash return
These aren’t just basic numbers as people might think. To come up with Airbnb analytics, we utilize both traditional and predictive analytics. Basically, we factor in past and current market data to predict accurate market trends for the future.
Why Do You Need Airbnb Analytics?
As a short-term rental investor, you definitely need to understand and analyze Airbnb statistics. Primarily, the data will help you make sound business decisions with confidence. This is because the data includes the best real estate markets for Airbnb rentals and the most suitable vacation homes for you in your market of choice.
Since your decisions are backed by data, you minimize the amount of risk that you may pose your business to. However, one of the biggest advantages of having access to Airbnb statistics is that you get to understand how your rental will perform in the future. That way, you can take various steps to help your investment perform better.
These are some of the reasons why using Airbnb statistics will put you ahead of your competition.
Where Can I Find Statistics for Airbnb?
Compiling, organizing, and analyzing all these data by yourself can be a stressful task. As we’ve seen, you need to access all this information if you want to be a successful real estate investor in 2022 and beyond. You can only make prudent business decisions if you access the right resources.
However, you can’t just trust any tool or resource. So, which is the best platform to access accurate Airbnb rental statistics that provides you with a short-term rental analysis and helps you make money as a short-term rental owner in 2022?
Mashvisor provides you with a holistic insight into the short-term rental data. The platform has all the information you could possibly think of. While there are many real estate investor blogs and platforms online, Mashvisor uses algorithms and machine learning tools to give you comprehensive insights into the markets you’re interested in. Besides, you’ll also get predictive data to help you make wise business decisions for the future.
Mashvisor understands that not all investors are experienced enough to understand technical and industry jargon. That’s why we present all this information in a way that a beginner investor can easily understand. It’s also well-organized so that you can find it easily in a matter of minutes.
Reading Mashvisor Airbnb statistics whether you’re looking to start a short-term rental business, or you’ve been doing it for a while and want to boost your profits.
What Airbnb Statistics Can You Find on Mashvisor?
Market Level Airbnb Data Analytics
Before anything else, you need to find a suitable market for Airbnb investment. Mashvisor has organized such information under market-level Airbnb statistics. It is split into the following categories:
Real Estate Market Data
If you’ve read some tips for Airbnb investment or any real estate investment, you understand that location is one of the most essential factors that determine how profitable your real estate business will be. When starting out, one of the first questions you ask is; which cities are the best for Airbnb investment?
Why does the location matter? Location in real estate determines how much you’ll have to spend to acquire a property, regulations by the relevant authorities, nightly rates you set for guests, occupancy rates, short-term rental demand, and many other factors.
Airbnb rental statistics by city are also vital since many cities across the US have continued to pass various laws and regulations to regulate Airbnb businesses. Most of these cities are tourist hubs and a first-choice for short-term rental business owners. This means that although your location choices may be limited at first, you can still find conducive cities for your business on the Mashvisor platform.
Mashvisor Airbnb statistics by city provides you with markets where short-term rental regulations allow you to run a non-owner-occupied rental business. You can do a quick search on Google and see what the state of short-term rentals in these locations looks like and the level of demand.
While doing your market research, you’ll need the following Airbnb data and analytics:
- Airbnb price statistics
- Number of Airbnb listings
- Monthly Airbnb rental income
- Average Airbnb occupancy rate
- Average Airbnb cash on cash return
- Average Airbnb cap rate
The last two analytics let you know what average return on investment you can expect from your Airbnb business.
You can find this information in two ways on the Mashvisor platform. Firstly, you can access our knowledge center (blog) where you’ll find the latest Airbnb data analytics for major markets in the US and how to conduct market analysis.
Here are a few blog examples:
- Airbnb Properties for Sale in Florida: How to Find the Best One
- Conducting Accurate Airbnb Rental Market Analysis in 7 Steps
- What Airbnb Demand Can You Expect in The US Market?
Secondly, you can also access Airbnb statistics through our Market Reports. These market reports give you a comprehensive analysis of any real estate market in major cities in the US. Additionally, the market reports also include Airbnb investment analysis. This way, you can determine which is the best Airbnb investment location for you and make sound decisions accordingly.
Neighborhood Data Analytics
Location in real estate investing doesn’t only refer to the city. You need to consider the neighborhood as well. Looking at neighborhood data analytics while looking to invest in an Airbnb is crucial since adjacent neighborhoods in the same city or town can have different investment potentials and return.
For example, some neighborhoods may not be great for Airbnb investment since they’re not close to tourist attractions, business centers, or learning institutions. Another neighborhood within the city could be different since it’s close to attractive places and has high demand from tourists.
Finding neighborhood analytics can be hard for the average investor. However, Mashvisor Airbnb data analytics provide you with everything you need to know. By looking at statistics for Airbnb, you’ll see how vacation home rentals within a certain area have performed, so you can determine whether starting your Airbnb business there will remain profitable. Our Airbnb investor blogs also provide you with this information since we regularly list the best neighborhoods to invest in different cities.
Perhaps the best way to get Airbnb area statistics on Mashvisor is by looking at our Heatmap Analysis tool.
This tool allows you to select a few neighborhoods that provide the best balance between the property price and Airbnb cash on cash return. Sometimes, investors make the mistake of focusing too much on the cash return and forget to consider the property price.
The Heatmap analysis tool helps you check whether the potential return is worth it compared to the property value. Remember, your investment has to be affordable to access financing, and also profitable enough to avoid foreclosure.
Property-Level Airbnb Data Analytics
By this stage, you might have a few suitable locations that you could invest in. It’s now time to look at profitable properties in those locations. Fortunately, this information can also be found on Mashvisor. Our Airbnb Profit Calculator gives you access to the following types of Airbnb statistics:
Airbnb Rental Income
To own a profitable short-term rental business, you just can’t set any nightly rate you feel like. Remember you have competitors whose rates could be more favorable to your target audience. You don’t want to have a low occupancy rate just because you’ve set your expectations too high.
A good Airbnb pricing strategy factors in occupancy rates, local rental listings, and property expenses. It can be problematic analyzing all this data by yourself. With the Airbnb calculator, you can save yourself from the hassle.
Among the data you get from the Airbnb calculator is the rental income. The tool analyzes data from all listings and provides you with an estimate of what you can expect. Keep in mind that the results you see aren’t exactly what you get. They’re estimated figures that you can use to decide for yourself.
Airbnb Cost & Fees
Many people forget to factor in the expenses involved with running a short-term rental business. It’s much like running a traditional rental business in that it can be expensive. Some expenses that come with running an Airbnb rental include:
- Tenant turnover
- Property management expenses
- Property insurance
- Taxes
- Utilities, such as the internet
- Marketing
When setting your nightly rate, you need to take all these costs into account. You don’t want to run a business that will end up making losses and eventually shut down. Fortunately, the Airbnb data analytics provided by the Mashvisor platform will ensure you avoid these pitfalls.
The Profit Calculator shows you estimates of expenses and fees you can expect from your Airbnb property. In addition, the interactive investment tool further analyzes these estimates and lets you adjust the costs based on market research. You can also add any extra costs, whether one-time or recurring, that may only be unique to your Airbnb. The tool will then recalculate the ROI metrics so that you can understand how your expenses affect your Airbnb income.
Airbnb Cash Flow
The only way to make money from real estate is by investing in positive cash flow properties. When we refer to cash flow, we mean the rental income minus the expenses. The amount you have left is the profit you get in your pocket. As such, you should ensure that you only invest in properties where the income outweighs the expenses.
While there’s so much data needed to calculate Airbnb cash flow, you don’t have to worry when using the Mashvisor Airbnb Property Calculator. You simply click on a listing that looks interesting to you. The tool runs all the numbers for you so you can tell whether it has the rental potential to make positive cash flow as a vacation home rental.
Airbnb Occupancy Rate Data
Occupancy rate is one of the core factors that determine whether your Airbnb business is profitable or not. The occupancy rate is calculated by looking at the ratio of time your rental is occupied and comparing it to the amount of time it’s vacant.
If the occupancy rate is low, you need to charge lower rates so that you can encourage more guests to book with you. If your rates are not competitive, you may run a negative cash flow business. To avoid running such a business, you first have to understand factors that affect occupancy rates. They include:
- Location
- Seasonality
- State of the Airbnb rental property
- Airbnb reviews
The best way to understand the occupancy rate is by looking at the Airbnb occupancy statistics on Mashvisor. Every listing on the platform has this data. Mashvisor gets this information by analyzing the listing, looking at the calendar bookings, host information, reviews, and information for the past 5 years. With this data, Mashvisor can then calculate the occupancy rate at daily and monthly bookings over the past year. This means that you’ll get monthly and annual Airbnb booking statistics.
In addition, you can use the interactive Airbnb Profit Calculator to adjust the occupancy rate and see how it would affect your return on investment. This can be extremely helpful if you’re thinking of buying a property performing badly and increasing the occupancy rate.
Airbnb Return On Investment
This is perhaps the most important data analytic that Airbnb investors need. In the initial stages of investment property search, it can be hard to calculate the property’s return on investment since the process can be a lot of work.
Firstly, you need to ensure the data you’ve gathered is accurate. After that, you have to run the numbers by carrying out various calculations to get the cash on cash return and cap rate. For someone doing this manually, it’s easy to mix everything up and get the wrong result which will lead to inaccurate business decisions.
Mashvisor data analytics tools help you calculate the return on investment easily without much effort. The Airbnb Profit Calculator uses predictive real estate data to give you accurate cash on cash return and cap rate for any property. These numbers help you determine how profitable the property will be as a short-term rental.
The cash on cash return is the rate between your total cash investment on the property and the cash flow. With the built-in mortgage calculator, you can adjust your total investment, including the down payment, closing costs, and renovation costs. The cap rate is the ratio between cash flow and purchase cost.
With Mashvisor tools, you can use the above data to compare the property’s return as a traditional rental vs the return as an Airbnb rental. This data will help you see whether renting it out as an Airbnb makes financial sense. In simpler terms, you’ll see whether it’s better to invest in it as an Airbnb or a traditional rental.
Airbnb Rental Comps
Airbnb comps data is important when determining a property’s market value and when setting the nightly rate. Gathering Airbnb comparative statistics by yourself is hard since you need to analyze data from every Airbnb rental similar to yours in the market. Organizing the data into spreadsheets will also be problematic which can lead to errors in crucial data.
Luckily, Mashvisor Airbnb data analytics also provides you with Airbnb comps. The data is readily available on any listing your click on the platform.
Airbnb Reviews Data
We’ve already mentioned that Airbnb reviews are some of the core factors that determine your rental occupancy rates. Basically, positive reviews will lead to high occupancy rates, while negative ones will negatively affect your occupancy rate. However, how many positive reviews do you actually need to boost your occupancy rate?
You can only get this information through Airbnb statistics from Mashvisor. When using the Mashvisor Profit Calculator to analyze vacation homes, the predictive analytics will let you see how many positive reviews you need to experience a positive occupancy rate.
Airbnb Investment Payback Balance
This data analytic lets you see how much profit your investment will make in the future based on the current Airbnb statistics. You can use both the monthly and annual calculations to see how your property will perform in one year or 10 years.
Mashvisor takes the following factors into account to give you the investment payback balance:
- Gross revenue
- Total expenses
- Airbnb net income
- Airbnb taxes
- Cash flow
- Startup expenses
This data helps you see whether your investment will be making you profits or losses, as well as the amount of time it will take to generate any amount you desire.
Access Airbnb Statistics Today
We’ve seen how important Airbnb data analytics are important and how you can access the statistics. Simply sign up for Mashvisor today to access this data and set yourself up for a successful short-term rental business.
