‘Tis the season – for Christmas real estate marketing!
Christmastime (and winter in general) is a slow period for real estate. But that doesn’t mean that you should stand by and do nothing. Yes, you do need to celebrate the holidays –but you also need to capitalize on the season. Use this period to your advantage by boosting your Christmas real estate marketing efforts.
The holiday season is a great time to show your past and potential clients that you care. It’s also an opportunity to generate new leads and connections in real estate with a holiday-centered real estate marketing strategy. You don’t necessarily need to put up real estate Christmas ads; there are other more subtle Christmas real estate marketing ideas to reach out to clients and real estate leads. Check them out below.
Related: 6 Real Estate Agent Tips for Surviving the Holiday Season
Before Anything, Plan Your Real Estate Christmas Marketing Campaign
It is, after all, a campaign; and you should treat it as such. Set your goals and consider the following questions:
What’s the purpose of this campaign, and what do you want to achieve by the end of it? Is the purpose of your Christmas real estate marketing just to send a “reminder”? Or do you have a specific number of sales you want to close? How many new leads do you want to generate by the end of this campaign?
Setting your real estate goals and planning ahead of the campaign can help you better achieve them and will aid you in real estate lead generation, bringing you one step closer to success as a real estate agent.
Make Sure That Your Clients and Leads Know You’re Available
The first thing you should do is let your clients and leads know you’re available. Most other real estate agents will take the entirety of the holiday season off, and that’s what’s usually expected around this time of year. If you choose not to take time off and instead choose to spend time on Christmas real estate marketing, let people know. Otherwise, your clients and leads may simply assume that you’re unavailable due to the holiday season. So let them know you’re available through a simple email, a card, or a phone call, and keep your agent website well-updated.
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Send a Holiday Greeting!
Are real estate Christmas cards a thing?
Very much so, and they’re a great real estate marketing idea! It’s a simple reminder to your network that you’re here, and a good way to stay connected and to show appreciation. You can also just send a simple email, an e-card, or go bigger with a holiday newsletter. These greetings can contain anything from a simple “Merry Christmas”, to an invitation to an event, to real estate investment tips.
Provide Seasonal “Property Care” Advice
Another real estate marketing idea is to send property care tips to your real estate network. The cold weather can cause serious damage to properties, especially in colder cities and states. Properties can lack insulation, flooding protection, have pipeline issues, among other concerns.
Send a greeting letter or an email with top tips to deal with the crisp weather. This can be a landlord’s job, but it wouldn’t hurt if it came from you as well. You can advise past and prospective clients on how to deal with possible pipeline problems, give them tips on how to save energy with heating and insulation, how to avoid flooding and leaks, among other winter concerns. Again, the cold weather can really have a toll on properties, so compiling a list of “property care tips” will be a nice gesture that your clients will surely appreciate.
Inform Your Clients and Leads That Winter Is the Best Time to Buy a House
It’s no secret that Christmas is not the most popular time of year to buy property as people are occupied with their families and friends. But that’s not the case for winter in general. Why is winter a good time to buy property? For one, there’s less competition among buyers, which contributes to better prices and deals for property, as well as more favorable mortgage rates. This translates into favorable buying conditions for buyers, which makes winter a buyer’s market in different cities and states nationwide. Real estate agents, like yourself, also have more time to dedicate to clients – which is a plus for clients and leads. So while Christmas itself is not the best time to buy property, winter is. Make sure to convey that to your clients, and to encourage them to continue to look for property, and be there to aid them in the process. Get your clients excited about buying an investment property!
Related: Why Christmas Is the Best Time to Make an Offer on a Property
Host a Christmas Real Estate Marketing Social Activity
Who doesn’t like a good holiday gathering? This can be anything from a holiday open house event, a dinner in your home, or a holiday contest or giveaway. People love to get together around this time of year. And there’s no way to better connect with clients and to generate new leads than through this. Invite your past clients and potential leads, serve some holiday treats, and get better connected. It can be really surprising how so little can go a long way, especially around the holiday season.
Don’t Forget to Enjoy the Season!
Time to put these Christmas real estate marketing ideas to work! The most important thing during this season is communicating to your clients and potential leads that you’re available and working. A lot of people decide to put off matters until after the holidays, including reaching out to their real estate agents. But with the right marketing, your clients will be thinking about you this Christmas.
But don’t get too caught up with work, and remember to enjoy the holidays with your loved ones!
Happy Christmas real estate marketing and Happy Holidays!
