Are you struggling as a real estate agent to convert your leads into buyers and sellers? This is a common problem real estate agents face because they don’t know how to properly promote their brand.
Related: 5 Biggest Challenges Real Estate Agents Face Today
Fortunately, there’s a solution to every problem. It all comes down to how your marketing strategy is structured, what tools you use, and how you use them.
So do you want to have a higher conversion rate? Take a look at some of these marketing and promotion strategies that might help you rake in more real estate leads and convert them into property buyers and sellers.
Generate Referrals by Hosting Events
The best way to promote your real estate brand is taking part in as many community events as you can. It can be charity events or ways you can help people solve other important environmental issues such as recycling challenges.
As long as your branding is visible, any event has the potential to promote your real estate company.
A popular way real estate agents promote their brand is by hosting open house events for properties they’re selling. It’s a way for real estate agents to engage with potential buyers to find out what their needs and wants are when it comes to housing.
Here are the advantages of hosting open house events to promote your real estate brand:
- You know the people attending the event are looking into buying property so they’re viable leads
- The attendees may be looking for an agent to sell their property
- It’s a way to exchange contact details in a relaxed setting
- You’ll gain myriads of quality seller leads
- It’s an excellent way to gain referrals
- Open house events have a higher conversion rate
If you host a quality event and you get the house sold in a short span of time, attendees may refer you to their family and friends who’ve been struggling to sell their property. Be sure to not only have on hand a well designed real estate logo featured on your business cards but on your other branding materials as well with contact details so people can phone you if they need your services. It’s at this point that you can make your real estate agency stand out from the crowd.
Offer Home Valuations
One common challenge real estate agents face is capturing quality seller leads. Why? Because some homeowners prefer to sell their own properties. But there is a way real estate agents can solve this problem and promote their brand at the same time.
Offer these homeowners a valuation service on your website. You can use a valuation tool on your website that DIY home sellers can use to create a full property report. The handy tool is an ideal way to capture quality real estate leads.
By offering valuation services on your website, you’ll receive the following benefits:
- Lead contact details
- What services would be valuable to your leads
- Gaining traffic to your website
- Word of mouth advertising
Another beneficial way to gain quality seller leads is to contact your inner circle regularly. Some real estate agents create a database. This usually contains contact details of family, friends, acquaintances, and old clients they’ve done business with. They can be phoned on regularly to find out if there are people they know who might need real estate services. This is an excellent way to stay connected and relevant as your inner circle will always refer you to people who need your services.
Utilize Influencer Marketing
Influencer marketing has become a popular way for business owners to promote their brand online. So who’s to say it won’t work for real estate agents?
Because social media influencers have thousands—if not millions—of followers, it could be a unique way to showcase listings to as many viewers as possible. You can achieve this by contacting visual influencers on Instagram or YouTube to feature your listing on their platform.
Another platform you can use to promote your brand or listing is blog sites. Contact famous bloggers to feature your listing on their sites and be sure to use quality images so people can see what you’re selling.
Using blog sites is a better way to gain quality buyers and sellers as it will be aimed directly at your target audience. Ensure you use some of the content to redirect traffic to your website to optimize your brand awareness.
Make Your Brand Visible Through Online Reviews
It’s important to have an excellent reputation, especially in the real estate industry. That’s why it’s important to allow people to review your services on any platform that allows it.
Not only does this optimize brand visibility but it promotes your business to customers who are already in the buying mood. People who search for reviews on real estate services are already thinking of selling or buying property so you don’t have to do anything to convince them to do business with you. Customers who read reviews on real estate businesses show a 133% conversion rate.
Another benefit for reviews is that it increases your SEO (Search Engine Optimization). Here are the following real estate review platforms people can use to rank your services according to their experience:
- Zillow
- Movoto
- IBS Team
Ensure you provide the best services to home sellers and buyers so you can have a positive image. If you do find a negative review, use the information to improve your services even further.
Brand a Moving Truck
You could either offer complimentary moving solutions or brand other trucks or buses with your logo and details. This is an excellent way to promote your brand as it’s a moving billboard.
Branded moving vehicles could be an ideal way to create a higher conversion as your brand will be visible to thousands of people on the road that might need your services.
Final Thoughts
You don’t have to be a professional marketer to promote your real estate business. All you need is the correct platforms and to engage with as many people as you can. This way you’re able to create a clean database filled with quality real estate leads that you know can easily be converted into property sellers and buyers.
Use as many tools and platforms as you can to generate more leads and increase your chances of creating a higher conversion rate.
This article has been contributed by Zaheer Dodhia.
