Many people think of starting a property management company but have no idea how they are going to connect with clients looking for property management services. As a property manager, your number one goal is to get more property management leads. Property management lead generation is the key to increasing your revenue and growing your business. In this highly-competitive industry, it is impossible to grow your property management business if you don’t know how to get more property management clients. So, how can you effectively improve your lead generation?
Here are some property management lead generation tips that can take your property management company to the next level:
1. Ask for Referrals
You can use your past clients to boost your property management lead generation efforts. Happy clients will often help you get more leads by spreading the word to other prospects. Your clients may know or meet landlords searching for property management services and direct them to you. To keep them motivated, consider creating a referral program that rewards those who bring business to you. For a referral program to be more effective, first make sure your clients are satisfied with your services.
Networking is one of the best ways to nurture potential leads and grow your property management business. As a beginner property manager, you should aim to build your real estate network with time. You can do so by participating in real estate programs and joining real estate associations. In such forums, you’re likely to interact with local rental property owners looking for property management as well as other real estate professionals. These real estate professionals may include agents, contractors, and lenders who interact with landlords. Be sure to build a good relationship with them and let them know about your services. They can be a good source of property management leads.
Being able to network efficiently and effectively is just one of the 10 Property Management Skills You Need to Succeed!
3. Create a Professional Website
You can boost your property management lead generation by creating a property management website. A well-designed website effectively introduces potential clients to your property management company. Your website should show what you do, the services you offer, the cost of your services, your location, contact information, and much more. Ensure your website provides enough information about you and your business. It should also be attractive and user-friendly. Be sure to apply SEO tactics for your website to rank highly in search results.
4. Use Social Media
Almost everyone is on social media nowadays. This makes the use of social media marketing a great way for businesses to connect with potential clients online, regardless of the industry. When used properly, social media is a powerful tool for property management lead generation. Property managers looking to get more clients should have a strong social media presence and be consistent. You can use social media platforms like Twitter, Facebook, LinkedIn, and YouTube to showcase your work and generate more leads. For instance, you can be posting about the services you provide and the rental properties you manage. Another great type of social media post is client testimonials.
Related: How to Engage More Clients on Social Media for Your Small Business
5. Provide Valuable Content
When rental property owners search for something online, they are usually looking for answers. You can generate new property management leads by offering industry-specific educational content that provides solutions to the common problems they face. Dedicate your time to consistently produce in-depth premium content for your potential clients. You can do this through infographics, blogs, videos, eBooks, etc. If done right, content marketing can help to build trust and improve your property management lead generation. You first need to do some research and find out what most of your potential property management clients want and then use that to create topics for your content. Just make sure you provide information that is clear and up-to-date.
6. Use Paid Advertising
Another way to boost your property management lead generation is by investing in paid advertising. Although paid advertising is not a new concept in property management marketing, it has greatly transformed over the years. You can now run targeted ads to prospective property management clients using paid Google ads, Facebook ads, YouTube ads, etc. You could also advertise your services through traditional channels like newspapers and brochures.
7. Email Marketing
Email marketing is another excellent property management lead generation tip to consider. First, you have to assemble an email list. For instance, you may require your site visitors to enter their email addresses before accessing your most valuable content. You can then follow up on these property management leads by sending an email informing them about your company and the services you provide. You can even automate these email messages. However, be careful not to over-market since it could push potential property management leads away.
Bonus Tip: Boost Your Property Management Lead Generation Strategy with Mashboard
Lead generation for property management is not as easy as it seems and so beyond the tips provided above, you will likely have to turn to certain tools or software to help.
One property management tool that property managers can use to improve the effectiveness of their lead gen strategy is Mashboard. If you are wondering how to find the owners of a property and how to ensure you’ve found quality property management leads, this tool is the answer. With our wide database, you can access lead data in order to get all the information you need to instantly qualify leads without the need for asking questions. Lead qualification will prevent you from wasting time on people.
Another reason to use Mashboard is that it will help you in finding the right properties for your leads. With our Property Recommender, you will be provided with the best properties for your client from our massive supply of listings without spending hours on research.
Book a demo now to learn more.
Related: 7 Best Property Management Tools for 2019
The Bottom Line
Lead generation for property management companies is not complicated. There are several fairly simple and effective strategies you can use to reach more potential clients and grow your business. As a beginner property manager, you may need to test a number of property management marketing strategies before you find those that work for you. After knowing which property management lead generation strategies give you the best results, you will be able to set your marketing budget better. Whether you are an Airbnb property manager or manage traditional long-term rentals, these tips will help you stand out and get maximum business.
Ready to give your property management company a much-needed boost? Click here to start your 14-day free trial with Mashvisor and subscribe to our services with a 20% discount after.