PropertyRadar is considered one of the key players in the real estate data software industry, but are there qualified PropertyRadar competitors out there? How do they compare?
Real estate database software solutions continue to grow in popularity among the participants in the US housing market. The market abounds with data solutions, each claiming to offer the most comprehensive database that real estate professionals and investors would love to use. Not surprising: data is key to any investment decision.
Below, we will zoom in on ten of PropertyRadar competitors. Get to know PropertyRadar first to understand why many users favor it.
What Is PropertyRadar?
PropertyRadar is a platform developed to provide data on properties and property owners. It acquires property-related data from public records and converts them into useful information for real estate investors and agents. The company’s target users are residential and commercial real estate professionals.
The platform comes with several features that help users identify housing-related opportunities within their local markets.
PropertyRadar ensures it provides plenty of data to support its target users. The data are mostly sourced from public records, while some are bought from third parties.
PropertyRadar provides a comprehensive set of information for each property. Aside from the standard property information, the platform contains information on property ownership, legal description, market listing history, and property tax delinquencies. In addition, PropertyRadar offers investment information to people considering renting out or flipping the property.
Real Estate Owner Information
For real estate agents and investors wanting to transact with property owners, PropertyRadar got you covered. It keeps a record of the property owner’s name, mailing and residential addresses, social media links, emails, phone numbers, and details on other properties they own.
PropertyRadar provides insights into each neighborhood through its demographic information and housing stats. It even includes information on the environment.
The platform’s heat map allows you to identify opportunities in a market using filters. Mark the properties that interest you using the map’s Draw tool or manually select a location. Choose from among 200 criteria to filter your search.
For a quicker property search, PropertyRadar offers Quick Lists. Select an investor criteria from the Quick List feature and choose from among the options listed. You may also manually generate a list of all your selected properties.
The software allows you to view the insights and segments your list if you want a target niche and develop appropriate marketing strategies for each niche.
PropertyRadar links with more than 2000 real estate apps and services, e.g., Zapier, to address your needs when you’re ready to market your list. You can export your list to 123 fields, including online ads, email, voice, and more. You may also automate your marketing campaigns to make them more convenient and quicker.
The company’s mobile real estate app helps investors and agents find local opportunities and connect directly with clients. The app displays data such as the property’s ownership, listing status, equity and home value estimates, foreclosure, and occupancy.
PropertyRadar offers three subscription plans, with a 3-day free trial for the Essential and Complete plans. You must provide your card details before you can avail of the free trial. If you don’t plan to take out a full subscription, you need cancel the trial anytime within three days. Otherwise, you will be automatically charged.
The Essential Plan costs $49 per month. However, if you pay for a one-year subscription upfront, you’ll get a discount. The plan allows you to search for property and owner data, find properties, and build lists. It comes with fewer data to access, which is a major drawback. You cannot add people to your team or integrate with other applications.
The Complete Plan offers more detailed data sets and will cost you $79 per month, which will be discounted when you make an annual prepay.
The Custom Plan allows you to structure your package based on your preferences. It offers all PropertyRadar features and datasets. The cost depends on the services you select. You can get in touch with PropertyRadar about some of the custom features.
You may change or cancel your subscription plan at any time, but you can still access PropertyRadar’s services for the remainder of the period you’ve paid for.
PropertyRadar Competitors and Alternatives
Who are the PropertyRadar competitors, and what makes them the best alternatives to the said platform?
kvCORE is a part of the Inside Real Estate suite of tools, also known as K+ or Kunversion. It leverages technology to provide an all-in platform for the real estate business. It offers a wide range of services that cover website design, lead generation, customer relationship management (CRM), marketing, and more. Since kvCORE is API-ready, users can easily connect their existing systems and tools with the platform.
Below are the main features of the kvCORE platform:
Customizable IDX Website
Your website serves as a powerful driver for your business. kvCORE recognizes that need and provides you with an internet data exchange (IDX) website that you can tailor to reflect your brand’s personality. The website provides a portal-like search experience that generates quality leads.
Lead Generation Tools
kvCORE provides several user-friendly lead generation tools facilitating the generation and conversion of leads for free. The tools include:
- Unli Landing Pages & IDX Squeeze Pages. Agents can produce a tailored landing page for each campaign in less than one minute to allow immediate lead capture. On the other hand, agents can easily advertise properties on the IDX squeeze pages to get seller leads.
- Social Media (SM) Marketing. You can promote and share listings to Facebook, Pinterest, Twitter, and more with a single click. You can also do so with the platform’s built-in Craigslist poster. It also boosts your SM presence when you post your blogs across SM channels, increasing traffic to your website.
- CORE PropertyBoost. The PropertyBoost tool converts your listings into high-performing ads generating high-quality leads. The leads are then funneled into kvCORE’s automated follow-up, generating a daily report of the exposure you generated for their listing.
- Integration Tool. kvCORE functions as a central lead management hub. It sources leads from other platforms and syncs with them using the Zapier integration tool.
- A Pool of Expert Marketers. The company employs seasoned marketers who leverage multiple lead channels to generate hundreds of thousands of leads monthly.
Customer Relationship Management (CRM)
Think of an electronic virtual assistant (VA) for your agents, giving them more time to sell. kvCORE’s CRM takes care of lead validation and routing, prospect management, and recognizing and highlighting lucrative opportunities.
kvCORE can deliver engaging marketing content because of its behavioral automation tool. Aside from considering the audience’s behavior, Listing Alerts enable agents to produce optimized multi-channel marketing campaigns. Market Reports sets your agents apart from other real estate agents, making them the clients’ top-of-mind choice.
Give your agents access to all listings centralized under Listings CRM, single listing dashboards that include off market and coming soon. Have your agents market the listings conveniently using the platform’s built-in mass email and texting features. The platform also helps find comparable homes based on area, bed-and-bath count, price range, and physical characteristics.
Integrations provide insights into lead-to-close performance and overall profitability. Aside from those metrics, kvCORE shows how each marketing strategy converts leads into closed sales and how each agent performs. You can focus your time and energy on your team’s weak spots with this information.
kvCORE comes with three pricing plans, based on the number of users, as follows:
- Up to 5 users: $749.00 per month
- Up to 50 users: $1199.00 per month
- Up to 100 users: $ 1800.00 per month
Mashvisor stands out as one of the best PropertyRadar competitors out there. The platform is designed for novice and experienced real estate investors and agents. It focuses on providing predictive analytics to help investors decide on a profitable investment property in the US housing market. It allows them to search for a property that matches their investment goals before showing the property listings for the criteria they set. Property listings are sourced from Multiple Listing Services (MLS) and other reliable sources.
Mashvisor offers several real estate investment tools to help investors make informed decisions.
When prompted, the website will display properties listed publicly on MLS. You may narrow down your search using filters. All you need to do is set up your filter and let Mashvisor sort out the list.
The feature allows you to personalize your property search. However, when looking for a duplex for sale, there is no specific filter for that. You need to select “multi-family” and check the listing for a duplex. Just the same, you can do your search in just a few minutes.
When you do your search, a map will be displayed along with the property listings. if you click on the drop-down button arrow where it says “Heat Map Data Set,” you will see one of the following filters: Select one based on your financial goal:
- Listing Price
- Airbnb Cash on Cash Return
- Traditional Cash on Cash Return
- Airbnb Rental Income
- Traditional Rental Income
- Airbnb Occupancy rate
The Heatmap helps you find the best place to buy rental property easily. The map becomes a color-coded sketch of the area. The green portions represent the highest values of the criterion you selected and the red ones, the lowest. If you are looking for low-cost properties, focus on the red areas; if you want a location with high investment returns, look at the green areas.
Neighborhood Analysis Page
The Neighborhood Analysis page gives you more information about the neighborhood, with the following insights:
- Mashmeter Score: An overall rating of the neighborhood as a rental property location
- Median Property Price
- Average Price/Square Foot
- Traditional and Airbnb Cash on Cash Return
- Traditional and Airbnb Rental Income
- Number of Properties
- Airbnb Occupancy Rate
- Optimal Rental Strategy
- Walk Score
You will find three tabs on the page to give you a more in-depth look at the neighborhood.
- Rent Analysis: Know about the historical rental income for all properties listed in the selected neighborhood. You may toggle between Airbnb and traditional rentals to see which will yield a better rental income.
- Comps: The Comps tab lists comparable properties that have been previously sold in the neighborhood. You’ll also see information on the property characteristics.
- Insights: The Insights tab describes the investment property in the neighborhood that would bring optimal income: rental strategy, property type, number of bedrooms.
Investment Property Calculator
The above tool calculates for you key measures similar to the neighborhood analysis. It also displays the property type, address, median property price, area in square foot, price per square foot, and the number of bedrooms and bathrooms.
- Purchase Analysis. The Purchase Analysis tab presents calculations showing a property’s profitability. You may play around with the numbers to see which loan amount, down payment amount, and mortgage type will generate the highest ROI. It also identifies the real estate agent representing the property.
- Rental Strategy. The Rental Strategy tab shows how the property will perform as a traditional rental vs. an Airbnb rental. It compares the expected metrics, such as cash on cash return and cap rate, for both strategies.
- Expenses. The Expenses tab displays the one-time startup and recurring costs.
You’ll get a list of rental comps for both rental strategies, providing details on occupancy rate, rental income, etc. It should tell you if a property or a rental strategy is viable for investment.
The Insights tab gives you an overall evaluation of the investment opportunity in the neighborhood and an overview of the impact of guest reviews on the listing’s Airbnb occupancy rate,
Property Finder Tool
Use Property Finder when you don’t want to do a neighborhood analysis. The tool will quickly find the best rental property in your selected location using filters. The filters include:
- City: You can search for properties for sale in up to five cities simultaneously
- Miles: Refers to the distance that you’d like the rental property to be from the city
- Rental Strategy
- Type of Property
- Number of Bedrooms
- Number of Bathrooms
Related: What Is a Good Cash on Cash Return?
The Property Marketplace feature lists off market properties or non-MLS properties, including foreclosures, bank-owned homes, short sale properties, and even auctioned properties. Besides its below market price, you’ll also earn from the property you’ll buy from here.
Mashvisor comes with three pricing plans, with a 7-day free trial.
- Lite Plan: Priced at $17.99 per month, the Lite plan is best for newbie investors who need to evaluate individual properties.
- Standard: The Standard plan is best for seasoned investors who want to discover investment opportunities. It costs $49.99 monthly.
- Professional. The Professional plan comes at $74.99 per month and is ideal for real estate agents.
Boomtown serves the needs of real estate brokerages. It helps its client brokerages grow their businesses by offering software solutions and services that make things easy.
Boomtown offers a wide range of end-to-end services to its clients, including:
Every brokerage aims to attract new website visitors, grow its network, and expand into new markets. Boomtown’s more than 20 certified experts help you achieve your objectives. Its lead generation services get your optimized ads on Google and Facebook, allowing you to stay ahead of the competition.
Boomtown’s Predictive CRM uses automated follow-up tools that increase the chances of lead conversion. The platform monitors all lead activities to build insights and predictions. You can use the insights to develop marketing campaigns, sales strategies, and more. It features an Opportunity Wall that posts sales opportunities worth discussing and pursuing. It also includes automated email drips, pre-formatted Action Plans, and follow-up activities to keep you connected with your leads.
Real estate mobile apps are considered important tools for winning more businesses. Boomtown’s mobile app helps engage new leads and revisit past leads who might be willing to re-engage. It includes a Waiting On You section to conveniently view the communication history for active conversations. This app would be easier and quicker to respond to your leads.
The Success Assurance feature serves as an extension of your brokerage. Through it, prospects are cared for 24/7 for up to one year. Boomtown responds to prospects in as little as 90 seconds. In such a way, agents can devote their time to active buyers and sellers.
You can choose from among four packages, but you need to contact the company for the pricing and associated features.
- Launch: Up to 2 users, with limited features
- Core: Up to 5 users, without Sharing Library, Lead Matching, and Networked Sites services
- Grow: Up to 25 users, without the Networked Sites
- Advance: Up to 25 users, with a full range of services
4. IXACT Contact Real Estate CRM
Founded in 2007, IXACT provides an all-in-one, user-friendly suite of real estate applications. It offers a vast range of services that include managing contact information, maintaining timely communication with clients, and building your online presence to boost sales performance.
Discussed below are some of the products and services offered by IXACT:
Real Estate CRM
The platform’s Real Estate CRM feature is like hiring a personal assistant who is available 24/7. It organizes your contact database, automates your marketing initiatives, helps with lead conversion, builds and nurtures relationships with the right people, and keeps them updated. The IXACT Contact features a Keep In Touch dashboard that reminds you of important dates to each of your contacts, e.g., birthday or move-in anniversary. It also comes with Keep In Touch Coach, which tells who you need to get in touch with based on where they are in your business pipeline and your last communication with them.
IXACT Contact helps you get started as its Support team assists you in uploading your contact list. The team will also help develop your Keep in Touch Strategy, sync the platform with Google and your mobile devices, and more. The service will be available for email and chat support to answer your questions.
The platform integrates with several real estate and social media platforms, making it easy to acquire information and implement marketing campaigns. These integrations push for a better return on investment.
This service frees you from writing, sending, and reporting tasks. Its customizable e-Newsletters have unique content your contacts would love. The newsletter bears your branded email header and is mobile-friendly. No matter what happens, your contacts are sure to get their copy of the monthly newsletter. IXACT has more than 125 written emails and letters ready to be sent to buyers, sellers, renters, expired listings, FSBOs, and others. You may customize them if you want to.
The IXACT annual plan will cost you $38 a month billed annually, or you may avail of the monthly plan for $45. You may try the platform for free for five weeks.
5. AppFolio Property Manager
Appfolio is a cloud-based property owner app. The platform is powered by customer-driven innovation that makes portfolio management more convenient for property managers. It provides access to relevant resources that include self-paced and live online training. AppFolio employs a customer service team that provides able support to your needs. A webinar accompanies all newly released features to guide you on their use.
Appfolio offers a whole range of services to cover Communication & Service, Accounting & Reporting, Maintenance & Efficiency, Staffing & Training, Marketing & Leasing, and Management & Growth. We will focus only on two features.
The online portals serve as a one-stop shop for residents. Through the portal, they can submit online requests, make payments, and perform other regular transactions. Customers may easily access Appfolio’s mobile app, providing an excellent customer experience. Vendors can upload invoices, update their work status, and view work order details. Owners will also benefit from an Owners Portal through timely insights into the property’s finances and performance. Reports and other important documents are also available to them.
Online Maintenance Workflows
Maintaining properties can be difficult for property managers. AppFlow recognizes the challenges and offers a solution for them. The platform’s Property Maintenance features Online Maintenance Requests, Work Orders, Common Area Maintenance, In-House Maintenance, and more. The features serve as your aide in effectively managing and keeping your properties in tiptop shape and providing updates to residents and homeowners.
AppFlow offers two pricing packages. Check out its website for the features covered by each package.
- Core: The Core package is intended for small to medium-sized portfolios. You will pay $1.40 per unit per month. However, it requires a minimum portfolio of 50 units. The minimum monthly rate is $280. An onboarding fee will be charged based on your portfolio size.
- Plus: The Plus package was designed for portfolios with over 1,000 units. The fee is $3 per unit per month or a minimum of $1,500 monthly.
6. Market Leader
Among the trailblazers in real estate lead generation and CRM, Market Leader offers fully automated solutions guaranteeing sales efficiency. It promises to grow your business by guaranteeing exclusive monthly leads and better conversions.
Market Leader Features
Market Leader products and services range from real estate leads, CRM, customizable websites, marketing automation, and a mobile app. Below, we present three products.
Market Leader offers a custom comparative market analysis (CMA) of their property for free. The tool allows you to promptly attend to a prospective home seller needing a property valuation. Further, it provides insights that include property details and listing period. You receive a guaranteed number of leads monthly, sent directly to your Market Leader account.
Market Leader’s contact management tools allow you to track your contact’s activities. You can also respond to their needs immediately through automated text and email alerts. If you want to reach a specific group of contacts, you may organize them using filters and identify your target niche.
The mobile app features real-time push notifications, contact records, and lead insights, allowing you to respond effectively to new leads. It helps you manage your day-to-day activities through reminders. You may also reach your contacts through direct call, text, or email directly from the contact record.
Market Leader Pricing
Prices start at $119 monthly, plus $20 to $30 per lead, depending on the ZIP code. The package guarantees a certain number of leads per month.
7. Top Producer
Top Producer is a CRM platform developed to help real estate agents keep up with the demands of today’s consumers. It aims to strengthen the agents’ connections with their clients at every relationship touchpoint through efficient and relevant follow-ups and personalized services. The platform also commits to growing your client database, efficiently managing transactions, keeping your team updated, and working wherever you are.
Top Producer CRM Features
The platform’s solutions are categorized into three: Automation, Insights, and Integrations. We picked up one from each category.
You can do an advanced search, live refresh, and organize listing details and other relevant information. You may access the information on mobile, desktop, or any other browser. The feature visits the MLS 24/7 to get ahead of everyone in sourcing a listing.
MLS Property Insights
It takes hours for agents to search the MLS, find a home to meet their client’s needs, validate details, and do other things. Through the MLS Property Insights feature, the said listing service gets integrated into your CRM, so you save time on the search. What’s more, you can organize your searches based on your client’s preferences. Property Insights offers updates on the latest property status and details, so there’s always new information to offer your clients.
FiveStreet Real Estate Lead Management
The above feature brings all your leads from various sources into a single space. It allows you to auto-send your responses to new leads in less than one minute. It also ensures that no leads are lost as it broadcasts leads to your team and tracks who among your agents are working on which lead.
Top Producer Pricing
The platform offers three packages:
- Starter: $60 per user per month, billed monthly and includes Top Producer CRM.
- Professional: The most popular, at $95 per user per month, billed monthly and includes Market Snapshots on top of Top Producer CRM.
- Advanced. $105 per user/month, billed monthly. It includes FiveStreet on top of what the Professional package offers.
If you want to avail of the Top Producer Website, you need to add $17.50 to the package cost. You also get a 10% discount if you choose annual billing.
8. Bold Leads
Bold Leads, a lead generation platform, serves thousands of real estate professionals across the US and Canada. Its automated lead generation and follow-up systems enable its clients to grow their business. Bold Leads rely on the simplicity of its tools to optimize resources and get the most leads within a short period. Aside from its training guides, a support team is available to address customer concerns.
Bold Leads Features
While other PropertyRadar competitors abound in features, the Bold Leads platform focuses on two main product categories: Lead Generation and Lead Nurture. Let’s explore one feature for each category.
Bold Leads develops, manages, and optimizes your ads and marketing campaigns. It aims to promote your brand as a real estate expert that home buyers and sellers can rely on.
Funnels are available at Bold Leads. The funnels help you get connected with various types of leads. You can do it through email, stealth voice broadcasts, or text. You may customize the funnels according to your target audience and branding.
Bold Leads Pricing
Below are the three pricing packages of Bold Leads.
- Lite: Ideal for new real estate agents searching for leads and a simple CRM.
- Professional: Recommended for those wanting to grow their real estate business
- Advanced: Perfect for customers who are ready to level up
No fee schedule is provided on the company’s website. Instead, you are encouraged to get in touch with Bold Leads.
9. Z57 Solutions PropertyPulse
Z57 engages in social marketing for real estate agents. It sources referral leads from Facebook and encourages agents to build their social presence, convert Facebook contacts into quality leads, and funnel traffic into its website. The services it offers are different from what other PropertyRadar competitors have.
Below are some of the features of Z57:
Social Media Marketing
Z57 can automate and optimize your social media presence to increase your website’s traffic and generate actual leads. It provides a calendar and scheduler so you can prepare your materials ahead. Leverage on Z57’s Listing Posts, Engagement Posts, and more.
Search Engine Marketing
The platform’s marketing experts can assess your website’s traffic potential to recommend a marketing campaign that will guarantee favorable website traffic. It uses pay-per-click advertising and search engine optimization to develop long-term visibility on major search engines and grow site traffic.
You need to get in touch with Z57 for the pricing so they can evaluate which of the four packages is best for you.
- Starter: Includes Facebook posts
- Professional: Includes Facebook and Web posts
- Executive: Includes Facebook and IDX Web
- Elite: Includes Advanced Social + IDX Web
Placester is unlike other PropertyRadar competitors. It is a real estate website platform that allows real estate professionals to develop and manage custom websites for their businesses. It leverages the latest technology to enable code-free customization without needing to pay exorbitantly for a developer.
One of the main features of Placester is given below:
The Concierge Custom feature requires onboarding to allow Placester’s team to get familiar with your brand and assess your current operations. The onboarding is expected to result in recommendations for process optimization. The solutions may include workflow mapping and streamlining, setting up landing pages for new marketing campaigns, producing a branded buyer’s guide, and more.
Placester designed four packages to suit everyone’s needs, such as:
- Starter: For agents new at digital marketing, costing $64/month if billed annually or $80/month for monthly billing
- Advanced: For agents and teams focused on a single site solution for design and branding, costing $120/month if billed annually or $190/month if billed monthly
- Office Builder: For brokerages wanting to offer and manage digital marketing for their agents, costing $240/month
- Concierge Custom: For brokerages scaling up.it includes a marketing support team to manage recurring workflows and one-off tasks, costing $1250/month
NAR members get a 20% discount on the Starter and Advanced Packages, which also comes with a 30-day free trial period. You don’t need a credit card to sign up for the free trial, which you can cancel anytime within 30 days.
PropertyRadar Competitors: The Bottomline
Most PropertyRadar reviews are positive, but it doesn’t mean it’s the be-all, end-all among real estate applications. Other real estate websites and data software offer features lacking in the platform. We’ve featured ten PropertyRadar competitors, providing you with the unique features of the platform.
Among PropertyRadar competitors, Mashvisor is your best bet if you are still learning how to invest in real estate. A newbie investor will find the website’s investment analysis tools useful with comprehensive and insightful features.
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