Airbnb Rentals How to Access Airbnb Occupancy Rate Data in 2022 by Kabue Muriithi January 30, 2022January 30, 2022 by Kabue Muriithi January 30, 2022January 30, 2022 Investing in vacation rentals has become an increasingly popular way of investing in real estate. When carrying out market research to determine whether to invest in Airbnbs, one of the vital information to look for is Airbnb occupancy rate data. While Airbnb investment is profitable, you have to realize that not all markets and properties are equal. Many factors, such as location and property type, determine the level of profitability your short-term rental achieves. One of the most important factors is Airbnb occupancy rate. Merely listing your property on the Airbnb platform won’t generate profits for you. As the host, you need to look at ways to get bookings and maintain a good occupancy rate. By now, you might be wondering how and where you can access Airbnb occupancy rate data. In today’s article, we first seek to understand what an occupancy rate is, how to calculate it, how to access Airbnb occupancy rate data and how to maintain a good occupancy rate. What Is Airbnb Occupancy Rate? Occupancy rate is a factor you should consider regardless of the rental strategy you choose to follow. Remember, real estate investment is all about maximizing profits and generating a positive cash flow. Airbnb occupancy rate refers to the ratio of booked nights to the total number of nights the property is available for bookings. It’s used to measure how often guests occupy your Airbnb income property. In simpler terms, Airbnb occupancy rate is the percentage of days/nights your short-term rental is booked by guests. As a short-term rental investor, you don’t want your property to stay vacant. Primarily, this is because your business is missing out on potential Airbnb income each night it stays unoccupied. Based on this information, one can assume that the Airbnb occupancy rate formula calculates the number of nights you can expect to rent your property out annually. However, this alone can’t give us the entire picture of the actual performance of the rental property. Only the Airbnb occupancy rate formula can help you understand what we mean. Airbnb Occupancy Rate Formula Here’s the Airbnb occupancy rate formula to help get a more accurate representation of the occupancy rate: Airbnb Occupancy Rate = Number of Booked Nights / Number of Available Nights What do these values represent? These numbers are pretty much straightforward. The number of booked nights is simply the total number of days your vacation rental was rented out in a year. On the other hand, the number of available nights is the number of days you made your rental available for booking that year. In short, it’s the sum of occupied days, as well as unoccupied but available days. This is where we want to make one thing perfectly clear. The number of available days doesn’t necessarily mean all days of the year. This may confuse many people. If you’re starting a short-term rental business, why not make it available for all days of the year? This could be due to a few factors. For vacation rentals in beaches and warm climates, they’ll experience high demand in the summer but will generally remain dormant in the colder winter season. Another factor that could affect the total number of available nights is Airbnb regulations. Some cities have some ordinances in place that place a cap on the number of days/nights a host can rent their property as a vacation rental. As such, always do your due diligence and understand the Airbnb regulations in your city before investing. What Is a Good Airbnb Occupancy Rate? While many people may think that a high Airbnb occupancy rate will always represent high profitability, this isn’t always the case. In fact, a high Airbnb occupancy rate isn’t the best for real estate investors. It doesn’t mean more profits. Remember, in some locations, you may have a high occupancy rate but be compelled to set a lower nightly rate. The vice versa may also happen. Also, if the occupancy rate is really high, it may mean that you’re leaving some money at the table. Airbnb occupancy rate and rental rates have an inverse relationship. A 100% occupancy rate means that the rental rate isn’t enough for the short-term rental to generate enough profit. This means that you need to strike the right balance between the two. So, what’s a good Airbnb occupancy rate? A good Airbnb occupancy rate is one that allows you to charge an average rental rate that generates the highest possible Airbnb rental income. Also, don’t forget that your ideal occupancy rate is determined by a number of factors, such as: The real estate housing market you’re in Season of the year The position of your listing in the overall market Neighborhoods located in tourism hubs can have both high occupancy rates and rental rates, and be desirable for investors since they provide a good income. Some neighborhoods have a lower Airbnb occupancy rate but a high rental rate. Buying Airbnb investment property in such an area can be profitable if the rental income is adequate enough to compensate for the vacancy rate. Of course, neighborhoods with both low occupancy rates and low rental rates will be undesirable for real estate investors. What Factors Affect Airbnb Occupancy Rates? We’ve mentioned that Airbnb occupancy rate is mainly affected by location. As such, occupancy rates differ from location to location and from property to property. By looking at these factors, a real estate investor can determine what occupancy rate is best for their investment based on their situation and investment goals. Location isn’t the only factor that influences occupancy rates. Others include: Pricing Strategy Speaking of pricing, your nightly rate determines how occupied your vacation rental is. As such, a well-planned pricing strategy is important for any short-term rental business. How do you come up with a well-planned pricing strategy? Regardless of the rental strategy you choose to follow or the housing market you’re located in, research helps you set a good foundation towards building a pricing strategy that will work for you. Always look at Airbnb comps data to understand what the typical market rates for your type of property are in your area. However, sometimes this won’t be the only thing you should consider to set a competitive price. You might have some amenities or special features standing out that could justify you setting a higher than average nightly rate. You could also choose to go the opposite direction and lower your nightly rate to attract more bookings. However, be careful with this approach, since a lower than average nightly rate may raise guests’ suspicions. Also, ensure your pricing strategy is dynamic and optimized. An optimized pricing strategy means one that adapts to various seasons. Never make the common mistake of setting one nightly rate to use all year long. During the peak season when tourists are traveling and Airbnb demand is high, you can set a higher nightly rate. Inversely, switch to a lower rate to attract more guests when the market is dormant. An optimized, dynamic, and transparent pricing strategy will not only help you generate Airbnb income throughout the year but also help improve your Airbnb rankings. Marketing Strategy Any prudent real estate investor knows that solely relying on the Airbnb platform to market your vacation rental isn’t wise. If you want to increase your occupancy rate in 2022, you need to go out of your way and implement other marketing strategies. Remember, you want your listing to reach as many potential guests as possible. Your marketing strategy can be extremely helpful especially during the dormant season. A majority of the world’s population today barely goes a day without logging into at least social media platforms. Social media has become part and parcel of our everyday lives. You can capitalize on this and implement a digital marketing and social media strategy to reach out to social media users. Here’s how you can do this: Open an Instagram account and upload high-quality pictures of your short-term rental. You can also work with influencers to reach a wider audience. Upload high-quality pictures and a comprehensive description on your Facebook page. Post your property’s pictures on Twitter and use the relevant hashtags to reach more Twitter users. When marketing your property on social media, don’t forget to include the link to the actual Airbnb listing. Your goal should be to lead people to the Airbnb platform for them to book. This is one great way to boost your occupancy rate. Guests Experience The kind of guest experience you have to offer greatly influences your occupancy rate. Your guests will feel more attracted to your rental if you offer more than just a place to stay over the night. How do you offer more guest experience? Share the knowledge you have about a specific place or thing. Simply ensure you’re offering more value to the guests. For example, if you’re hosting history students, you can show them around the local museums, cultural centers, or archeological sites. If they love tasting local cuisine, show them some of the best restaurants and beverage outlets in your city. If your guests are staying for a longer period, you can simply provide a guide around the city. How Can You Access Airbnb Occupancy Rate Data? If you want to find a profitable short-term rental property to invest in, you must figure out the occupancy rate. As you can already tell, compiling and analyzing this data isn’t that easy. This is where the Mashvisor Airbnb occupancy rate calculator comes in. If you’re looking for an Airbnb occupancy calculator, Mashvisor is the quickest and fastest way how to find Airbnb occupancy rates. Basically, you can find Airbnb occupancy rate data in the US real estate market on Mashvisor’s blog. In addition, you can get accurate Airbnb data for any neighborhoods and rental properties in the US by using our real estate investment tools which utilize Airbnb analytics. For example, you can find the following data on the Mashvisor heatmap: Airbnb rental income Airbnb occupancy rate Listing price Airbnb cash on cash return The heatmap uses colors to represent various values, ranges, or percentages. This visual makes it easier to find a neighborhood that strikes a good balance between Airbnb occupancy rate and Airbnb rental income. Mashvisor tools also have the best Airbnb calculator. Finding a short-term property that strikes the right balance and will be profitable requires you to also carry out individual property analysis. This is where our Airbnb profit calculator comes in handy. This tool allows you to calculate individual occupancy rates for each property that you’re interested in in a matter of minutes. This is a vital tool if you want to find a property with a good Airbnb return on investment. Start Your 7-Day Free Trial How Do We Find Airbnb Occupancy Rate Data? We don’t just get all our occupancy rate data on the Airbnb site and other short-term rental platforms. We have a unique set of criteria that each property goes through before including them in our Airbnb occupancy rate calculations. They are: The listing must be active on the Airbnb platform. If it’s not, we check to see whether it has been for the past 3 months before we can include it. Shared or private room listings aren’t included in the Airbnb occupancy rate calculations, even though their data is collected. Each listing must have at least 3 reviews to qualify. Airbnb listings in every neighborhood whose information we have in our database are filtered. This then allows us to calculate the Airbnb occupancy rate for every individual listing. This also allows us to calculate the rental rate for every neighborhood. Key Takeaways Airbnb occupancy rate is a good indicator of a short-term rental’s profitability. This is why it’s important to look for short-term rental data for you to analyze before investing. However, you need to also realize that a high occupancy rate doesn’t always represent a high-income potential. An extremely high occupancy rate may mean that you’re leaving a lot of money at stake. Always look for property that strikes the right balance between occupancy rate and rental income. Mashvisor tools allow you to conduct an in-depth analysis of the market, neighborhood, as well as property you’re interested in. It’s the best way how to check occupancy rate on Airbnb. Even better, you can do all this in just a matter of minutes. Sign up for our services today and start your 7-day free trial. Start Your Investment Property Search! START FREE TRIAL Airbnbairbnb rentalsInvestment Property Analysismashvisor tools 0 FacebookTwitterGoogle +PinterestLinkedin Kabue Muriithi Kabue Muriithi is an experienced writer with years of experience covering various aspects of the real estate industry. He values delivering powerful content that provides the utmost value to audiences. Previous Post Sites Like AirDNA: 10 Options That Are Worth Considering Next Post What’s the Best AirDNA Alternative for Airbnb Data Analysis? Related Posts Airbnb Denver: Is It Worth Investing in 2022? 3 Ways to Spot the Best Airbnb Investment Opportunities Why Airbnb Chicago Is a Risky Investment in 2022 Airbnb Palm Springs 2018 – Is it a Good Investment? 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