The property management industry has been rife with innovation in the last few years. Considering all of the unique challenges that come with rental property management, it was only a matter of time that the right real estate technology came along. Going mobile as a property manager has never been easier with the advent of so much great proptech. This is one of the most popular property management trends in 2020 because it offers immense flexibility, while significantly streamlining workflows. Here’s everything you need to know to mobilize your property management business.
Online Property Management Marketing
Online marketing has become one of the best ways to generate property management leads. Not only is it typically more cost-effective than physical marketing, but it also allows you to reach a much larger audience. And best of all? You can go mobile and run your campaigns from anywhere and at any time.
The first avenue you’ll want to look into is listing websites that offer services to property managers. Consider looking into the most popular websites to make sure you’re covering all of your bases, thereby maximizing the number of potential tenants you can find.
Another major avenue to consider when going mobile as a property manager is social media marketing. If you haven’t started marketing on social media, you should. Daily maintenance of your platforms may seem like a chore, so you should consider crafting all of your posts at once and scheduling. Social media marketing is valuable because not only does it increase awareness of your services among your targeted audience, but it also allows interested property management clients to communicate with you directly.
Finally, consider using an online investment property search tool like Mashboard. This tool will automatically match investment properties for sale with your leads and clients. You can then share a branded PDF real estate analysis report with them as part of a unique online marketing campaign to convert leads and get more rental properties under your management.
Visit Mashboard today to see how you can boost your property management career!
By going mobile with your property management marketing, you can maintain your presence from anywhere and across a multitude of platforms.
Related: 9 Property Management Marketing Mistakes You Can’t Afford to Make
Cloud Storage
Paperwork can be a major headache. Not only does it take up substantial physical space, but it also makes sorting through papers a major burden. By going mobile with your paperwork, you can forget about stacks upon stacks of hard-to-sort papers. Consider opting for a cloud service that allows you to conveniently store digital copies of all your important documents. You can store the lease agreements, rent receipts, client contracts, and everything else. They’ll be accessible in one central location that makes finding the right document easier-than-ever. More importantly, cloud-based storage completely eliminates the risk of losing the documents that are most important to your property management company. It’s wins across the board! You can’t go mobile with stacks of paper, so consider a cloud-based solution.
Digital Lease Agreements
One of the best mobile property management solutions to come up lately is digital lease agreements. This gives property managers a whole host of advantages. Foremost you won’t have to put up with the headache of paperwork, and instead, you’ll be able to swap it for an easily-accessible file on your smart device. Furthermore, your tenants would have a digital version of the lease accessible at all times, making it easier for them to review the terms at their own pace.
This becomes most important when the time comes to renew lease agreements. Forget meeting with tenants to review the lease agreement again; simply send it off and await their digital signature. Going mobile as a residential property manager means lease agreements can be renewed anywhere and at any time.
Software for Maintenance Requests
There is a whole host of new property management tools dedicated to seamless communication between managers and tenants. One of the most powerful tools in this regard is the ability to log work orders via specialized property management apps. Tenants would be able to conveniently make maintenance requests, with descriptions of the issue — all with the click of a button. This can be substantially helpful in keeping track of work orders and it reduces the need for constant in-person communication. Obtaining property management software that deals with maintenance requests is a must.
Related: Property Maintainance Services: A Manager’s Guide
Online Rent Payment
Online rent payment is crucial when going mobile as a property manager. Collecting rent from tenants can be taxing, especially when managing multiple rental properties. This is not to mention the unreliability of the process and the risk of bounced cheques.
With online rent payments, a lot of these issues dissipate. Since tenants can automate their payments, the risk of late rent payments is greatly reduced. And since the whole process is done online, you won’t ever again have to deal with the headache of collecting rent.
Another great way to go mobile is to automate reminder emails for rent payment. There is a multitude of mass emailing services that won’t require much setup or maintenance. Simply write out a reminder email, reminding tenants of the upcoming rent payment; log all of their email addresses into your selected platform; and schedule the email to recur on the last day of every month. This requires very little maintenance from your end and can have a substantial impact on the timeliness of rent payments.
Related: Why Property Managers Should Use Online Rent Payment
Online Communication
One of the best things you can do as a property manager is to centralize your tenant communication in one place. If you’re using your personal phone number or personal social media accounts, it’s easy for things to get messy. Your personal and professional life can become cluttered, and it may become more difficult to keep track of conversations.
Using a specialized platform for tenants’ communication can help significantly when going mobile as a property manager. It can add a huge degree of order to your daily operations and simplify the process of communication with tenants.
Bottom Line
Running a property management company can be a pain if you’re not using the right tools. Going mobile is, therefore, one of the best decisions you could make. The ability to run your business from a smart device adds a huge amount of flexibility to your business, and can even give you the ability to grow. Using this guide, you have some of the easiest ways to go mobile as a property manager, which you can start implementing today.
To learn more about how Mashboard can help you, schedule a demo.
