A savvy property manager knows that in order to be successful in the current highly competitive market, they need to have the right skill-set. One thing that every property manager should know is how to generate property management leads through social media. Social media is a very powerful property management marketing tool.
When done correctly, a social media presence can help in building your brand and connecting you with rental property owners looking for property management without a big budget. Therefore, having a social media marketing plan is crucial. There are many social media channels that property managers can work with, each with a different format and benefits. Some of the most common ones include Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn.
Although social media marketing offers a wealth of promotional opportunities to property managers, you have to put in the work to harness them. With the right social media tips, any property manager can take their business to the next level. Here’s a property manager’s guide to social media to help you get started.
6 Social Media Tips for Property Managers
1. Choose a few social media channels that work for you
You don’t have to set up accounts for all possible social media channels. Managing multiple channels can be very overwhelming, especially if you have limited staff to delegate to. You can still get high exposure if you settle for two or three channels. Just make sure that the channels you choose align closely with your target market and your property management marketing objectives.
In the property management industry, images are very important. Therefore, it may be viable to include Instagram in your social media marketing plan. Facebook could be a good channel to cater to older audiences who own rental properties.
Make sure your brand identity and the overall message is consistent across all your channels and website. You can set specific goals for each social media channel you want to focus on. This way, you will know the type of content to create for each channel. It will also be easier to measure your progress.
2. Post content that is relevant, helpful, and interesting
One of the most effective social media tips for property managers is to establish themselves as knowledgeable experts in the industry. They can do this by posting content that is helpful and relevant to real estate investors.
Try posting photos, videos, blog posts, and infographics that provide real estate investors with answers to specific questions they might have. Use compelling calls-to-action to drive prospects to your property management company website.
Content creation is a great marketing strategy for driving traffic to your website and getting property management leads. When potential property management clients view your content on your social media channels and learn about you, they will start inquiring about your services.
3. Respond to reviews and comments
The first thing that new visitors to your social media channels look at is your reviews and comments. With thoughtful and polite responses to questions and complaints, you will gain trust from both current property management clients and prospects. Make sure your replies are timely and professional. Address any concerns, apologize, and provide reassurance to them. Also, comment on positive feedback and show your appreciation. This will encourage visitors to continue sharing positive feedback.
Managing your reviews is also one of the best social media tips to help grow your property management company. It shows clients that you care about their well-being. Having a proactive approach to reviews and comments will build your reputation for good customer service.
4. Consider social ads
Property managers can use promotional ads offered by social media channels to promote content. Using social ads is the quickest and most effective marketing strategy for finding real estate investors. With these ads, you can easily reach new audiences or retarget your visitors based on gender, age, interests, and location.
Property managers can pay a certain fee and promote content in news feeds, Instagram stories, and beyond. If you are willing to budget for social ads, consider running a promotional campaign to boost your social media visibility and drive traffic to your website from your target audience.
5. Be consistent
Regardless of the social media tips you apply, you won’t achieve much if you aren’t consistent. Consistency is key to successful property management social media marketing. Your social media followers take notice when your posts are not regular. Prospective property management clients want to work with professionals who take their work seriously. Being consistent shows prospects that you are an active professional in the industry. Devise a strategy for posting content and engaging prospects regularly and stick to it.
6. Use social media analytics
You need to measure the success of your social media marketing efforts to know whether to continue with them or modify your social media marketing strategy. The best way to keep track of how you are doing is to understand your social media analytics. Most social media channels have in-app analytics tools that property managers can easily use to track progress.
Here are some of the things you should track:
- Growth of social media followers
- Engagement (comments, likes, retweet, and shares)
- The amount of referral traffic to your website
- Who looks at your page the most
- The time when users are online the most
Knowing when users are online the most, for example, will help you know the optimal time to post your content. Be sure to experiment with different techniques and measure their effectiveness. Also, consider checking what other property managers are doing. You can get some social media tips that you are yet to try out from your competitors.
The Bottom Line
Social media is no doubt an excellent tool for getting property management leads. You should definitely include it in your property management marketing plan. There is no reason why you shouldn’t take advantage of the available social media channels. However, simply creating a social media presence is not going to automatically grow your property management business. You also won’t get results overnight. It takes time and effort. The above social media tips will help you create a successful property management plan for growing your property management company.
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