Are you a beginner property manager looking for property management marketing ideas to get quality leads and grow your business? Or have you been in the property management industry for some time but your current marketing strategy just can’t seem to get you enough owner leads? You need new clients to grow your property management business. However, we are living in a progressively digital age and some of the traditional marketing strategies are essentially obsolete. In this day and age, there are only so many leads you can generate by using outdated strategies like cold-calling, TV commercials, radio, and print media. It’s time to embrace change and learn how to get property management clients effectively.
If you want to have an edge over the competition, it’s crucial to have an updated and foolproof property management marketing strategy. In this blog, we show you the top 15 property management marketing ideas that will help you penetrate new markets and increase your revenue in 2020.
Related: 10 Tips to Succeed as a Residential Property Manager
1. Build a Property Management Website
Most people will browse the internet when researching property management companies. Therefore, no matter the number of rental properties you have under your management, it’s important that you have a professional website. An up-to-date and mobile-friendly website is critical to gaining brand visibility and creating a strong first impression on rental property owners.
2. Utilize Content Marketing
Content marketing is a very effective property management marketing strategy for 2020. It is actually one of the best ways to get more leads. Consistently produce high-quality, educational, up-to-date, and original blog posts that offer solutions to the main problems that rental property owners have.
You can also use your company blog to inform your potential clients about trends in the local real estate market. You can then promote your content on social media. This helps to establish your property management business as an authority in the industry. Make sure you build your content with SEO in mind to rank higher on search engines.
Related: 7 Ways to Give Your Property Management Career a Boost
3. Try Guest Blogging
Another effective way to position yourself as an expert in the industry is to contribute guest articles to popular real estate websites in your area that are related to your business. Getting featured on large websites will give you more exposure, build your reputation, and boost your lead generation.
4. Use Visual Content
As part of their content marketing campaign, property managers should use different forms of visual content such as videos, infographics, images, charts, and presentations on their website and social media platforms. Visual content tends to be even more powerful in stimulating online growth and engagement. Make sure you are creative and unique.
5. Be Active on Social Media
When it comes to cost-effective property management marketing ideas, social media marketing is one of the best. Nowadays, almost everyone is on social media. This makes it a goldmine of property management leads. It is one of the best ways to promote your brand, build trust, and increase your visibility.
Leverage popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube to promote your brand and build customer relationships.
6. Take Advantage of Influencer Marketing
Influencer marketing is an important strategy to include in your property management marketing campaign in 2020. This form of online marketing involves endorsements from people who have social influence in the field. Influencer marketing is one of the most effective property management marketing strategies because, with the help of the right influencer, it helps you target a specific group of people who you know are interested in property management.
7. Affiliate with Local Businesses
You can partner with other local businesses that offer services to your target audience to mutually promote exclusive deals. Moreover, having recommendations from other local businesses can help build people’s trust in your business. This will boost your property management marketing campaign. Such businesses may include real estate attorneys, local banking, accountants, real estate agents, etc.
8. Get Involved in the Community
You should not underestimate the power of connecting with the community for marketing your business. Consider sponsoring community events and charities to engage with locals and get your name out there. This shows people that your property management company cares about community wellbeing and builds trust with your potential clients.
9. Create a Referral Program
Getting referrals from existing clients is one of the most reliable ways of boosting your marketing to property owners. Consider offering an incentive to your current clients for every new business they bring to keep them motivated. For instance, you could offer gift cards, cashback, or discounts.
Related: A Guide to Setting Up a Property Management Referral Program
10. Manage Your Online Reputation
Online reviews can greatly impact your company’s reputation and the conversion rate of new property management clients. To have a good online reputation, you need to manage your online reviews. Request testimonials from satisfied clients and share them on your website. Also, get listed on review sites and work hard to address your clients’ concerns so as to get positive reviews. Positive reviews reassure potential property management clients that you are reliable.
11. Attend Local Real Estate Investor Meetings
Building relationships, both online and offline, is another effective strategy to consider when marketing for property management. Attend local real estate investor meetings, network with members, and let them know about your property management services.
12. Start a Podcast
Property managers can also increase their online reach by starting a podcast for landlords and property investors. Podcasts allow you to connect with property management clients on a more personal level.
13. Get Interviewed
Getting interviewed by a popular radio show, TV show, or real estate podcast is a great chance to showcase your expertise as a property manager and increase your brand exposure.
14. Consult Local Realtors
Local realtors can be a great source of property management leads. Local realtors usually know most of the local property owners. Therefore, building a strong network of local realtors should be part of your property management marketing plan. You could also implement a referral reward for every client they send you to keep them motivated.
15. Invest in Paid Marketing
To attract new rental property owners, you can also invest in paid property management advertisements. For instance, you could run targeted Facebook ads, Google ads, or advertise in a local real estate magazine.
The Bottom Line
In the world of property management marketing, the key is to evolve with the times and adopt new ideas. An effective property management marketing campaign can be the difference between success and failure for your property management company. Implement these property management marketing ideas and attract more rental property owners looking for management. However, bear in mind that any property management marketing strategy you choose to execute will require effort, time, and dedication.
Check out Mashboard and see how else Mashvisor can help you as a property manager.
