Dig deep into some of the best interior design websites of 2024 to boost the appearance of your real estate investment property and make it shine.
Table of Contents
- Current Interior Design Trends
- Importance of Interior Design for Investment Properties
- Top Interior Design Websites for Investment Properties
- How to Choose the Right Interior Design Website
- Tips for DIY Interior Design on a Budget
It’s high time we addressed the elephant in the room—interior design plays a pivotal, sometimes even deciding, role in the appearance and success of your real estate property
The power of interior design is quite simple: it increases the value and potential among tenants and potential buyers—which is, ultimately, the point.
Slowly but surely, real estate professionals are beginning to see the true significance of interior design for their property. They’re starting to realize that a refined interior goes above and beyond with clients—and they’re putting more emphasis on it.
Investing in a high-quality interior design professional to ramp up your space can make or break the deal. Luckily, the search isn’t endless; there are a handful of impressive interior design websites.
The choice is up to you. What are you expecting to get out of your property, and what are your goals?
Now that we’ve scratched the surface, it’s time to elaborate. Keep reading to discover the best interior design websites of 2024 and learn some tips on how to “thrive” even on a budget.
Current Interior Design Trends
Before we dig deep into the websites and details surrounding them, let’s take a minute to go over some of the burning interior design trends that are circulating in the market at the moment:
Textures
The first real estate interior design trend is saying goodbye to high-gloss walls and welcoming back textures.
Plain white walls are now considered passé in the rental property business, with the trend shifting away from sleek, high-gloss finishes that create a reflective, mirror-like effect in rooms.
And real estate professionals are not the only ones advocating for such a change.
For instance, Lori Deeds, an interior designer from Palm Beach-based Kemble Interiors, suggests that lacquer is no longer in fashion. She states that the reflection of oneself on dining room walls is currently unappealing, to say the least.
Instead, the focus is on textured finishes, such as Roman clay, limewash, or hand-tooled plaster, which Deeds particularly enjoys working with.
According to the findings of 1stDibs’s seventh annual Interior Designer Trends Survey, limewash emerged as the favored choice when predicting the most popular wall finishes.
Moreover, Oliver Furth, a Los Angeles-based designer, notes that standard painted sheetrock lacks excitement in the current design landscape. Furth cites the emphasis shifting towards not only paint or other applied finishes but also to the skillful manipulation of natural materials.
It’s easy to say that texture is taking center stage in contemporary design thinking.
Much like his colleagues, Tom Kligerman, the founding partner of Kligerman Architecture & Design, emphasizes the importance of exploring three-dimensional patterns in wood and stone. The manipulation creates a captivating geometric texture that evolves with changes in lighting conditions.
Textures, like the decorated wall in this living room, are one of the interior design trends in 2024
The Color Brown
Next on the list of interior design trends for rental properties is a color that might surprise you—brown.
As the design landscape experiences a resurgence of nostalgic influences, it’s almost impossible not to notice that ’90s neutrals in 2023 becoming more and more popular for an Airbnb business. Now, among the said hues, brown, particularly the classic and warm tones reminiscent of Billy Baldwin‘s palette, is gaining prominence, according to insights from Dallas-based interior designer Jean Liu.
Interestingly, the palette extends to include caramel colors, along with coral and persimmon accents, providing a vibrant and diverse range.
New York interior designer Alyssa Kapito praises brown as a versatile and inviting color. Departing from the previous dominance of cool grays, the current trend leans towards warmer tones, invoking sepia and caramel shades.
Also, designer Neal Beckstedt notes that beige and brown are experiencing a serious upswing, accompanied by muddy colors that exude an 18th-century calmness.
You could say that brown is the new black in investment property aesthetics of 2024.
The color brown is rising in popularity in interior design
High-Tech Lighting
The last on the list is definitely lighting—there’s no chance to bypass such an indispensable step in decorating your interior and making it stand out. After all, lighting is responsible for 70% of the interior’s atmosphere.
Now, specifically for 2024, we’re talking about high-tech lighting for your rooms.
The innovation of adjusting both the intensity and color of light in space has proven to be a brilliant concept. How could it not? It’s been gaining increasing popularity over the past decade.
According to Liu, people are embracing the technology that enables color tuning, a feature that can simulate natural daylight even in gloomy conditions. However, she acknowledges that such an advanced technology comes at a cost.
Nevertheless, for certain clients, particularly art collectors, the practical benefits are evident as it enhances their interaction with the artworks in their homes.
For example, world-known companies such as Philips, AiSPiRE, and USAI Lighting have long been offering a variety of products to enhance interior LED lighting, and the appeal of this technology is now spreading among designers and homeowners.
Despite being a bit more expensive than traditional lighting, the capability to control the lighting through a dedicated app adds an extra layer of convenience and customization.
The significance of interior design in the realm of investment properties transcends mere aesthetics, playing a pivotal role in shaping the success of real estate ventures. A well-thought-out interior design strategy can significantly impact tenant attraction, increase property value, and ultimately contribute to a more lucrative return on investment.
High-tech lighting is an interior design trend in 2024
Importance of Interior Design for Investment Properties
Staying up-to-date on everything that’s going on in the interior design industry is, to say the least, paramount for real estate investors. It is particularly essential for those aiming to position their rental properties as attractive and contemporary options in a competitive market.
Trends encompass various elements, from color schemes and materials to layouts and furnishings.
Most importantly, integrating popular design trends ensures that your property aligns with the preferences of potential tenants or guests, which creates a desirable living space that stands out in the market.
Top Interior Design Websites for Investment Properties
Here are the top three interior design websites for investment properties and why they’ve made the cut.
1. Jessica Helgerson Interior Design
Jessica Helgerson Interior Design is a home design website dedicated to crafting functional, aesthetically pleasing, and enduring objects and spaces that evoke joy.
Renowned as one of the premier interior design websites, the Jessica Helgerson Interior Design website boasts a visually captivating design with a streamlined, single-page structure for its entire homepage.
At the forefront of the website is the hero section, featuring a dynamic slideshow of high-quality images that command attention and set the visual tone for the site.
The typography employed is distinctive, utilizing bold white fonts that seamlessly integrate with the images showcased in the hero section. Such a careful design approach creates a cohesive and engaging online experience.
You could say that it perfectly aligns with the firm’s mission to deliver enduring and delightful design and, ultimately, help you decide whether this is the right choice for your investment property.
The company’s whole team and projects are presented on its website in a neat and organized manner, so you don’t need to spend hours on end scrolling through nothing.
Jessica Helgerson Interior Design’s website
2. Amanda Shields Interiors
Amanda Shields Interiors is a comprehensive interior design studio fully committed to transforming clients’ visions of dream homes into reality through a combination of renovation and interior design services.
It is considered to be one of the best home design websites for being a prime source of interior design inspiration. One can believe this by just looking at how the Amanda Shields Interiors website adopts a modern and contemporary web design approach.
Throughout the site, a predominantly black-and-white color scheme is consistently applied. It is complemented by several calls to action (CTA) that align seamlessly with the firm’s distinctive logo.
The design cohesiveness not only enhances the visual appeal of the website but also reflects the studio’s dedication to a unified and contemporary aesthetic.
Amanda Shields Interiors deals with large-scale renovations as well as a personalized touch with their designers for six hours. The company’s process consists of five stages, all visible on its interior design website. You can also find them on Instagram, which is a huge bonus for exposure.
Amanda Shields Interiors’ website
3. Mackenzie Collier Interiors
Last on the top three list for home decorating websites is an award-winning interior design team based in Arizona that extends its services to a diverse clientele.
The Mackenzie Collier Interiors website is visually captivating, with high-quality images as the primary design element throughout. It strategically features a dedicated section showcasing an interactive slideshow, providing a dynamic display of the firm’s notable projects.
Additionally, a distinctive element on the homepage is a full-width image showcasing logos of prestigious brands associated with Mackenzie Collier Interiors. It serves as a compelling social proof of the studio’s industry recognition and trusted collaborations.
Such an intentional presentation enhances the visual appeal of the website and reinforces the firm’s reputation for excellence in the field of interior design.
Mackenzie Collier Interiors provides residential and commercial services to its clients. Besides customer testimonials, the company actually showcases residential and commercial portfolios for you to check out.
A great thing about the website is that, when you scroll all the way down, you can book a free 15-minute call with the company to discuss your project. You wouldn’t want to skip on such an opportunity.
Mackenzie Collier Interior’s website
How to Choose the Right Interior Design Website
You’re well aware of the rental demand that’s currently going on in the industry. However, have you had a chance to think about how to choose the right home design website for your needs?
Here are the top three factors you ought to consider.
Budget Constraints
We’ve already hinted at navigating the financial landscape, especially when you’re trying to turn around your rental apartment and make it even more presentable and attractive to potential tenants or guests.
First things first: you should definitely start by assessing your budget for interior design services and explore platforms that offer a range of pricing options. A rule of thumb here would be not to stick to the first option that comes your way. Sure, it might be tempting, but there’s a good possibility that it’s also out of your budget as well.
Not to worry, there ARE websites that provide cost-effective design solutions without compromising quality.
Look for transparency in pricing and evaluate the services included in each package. Consider the value for money by examining the expertise, customization options, and overall quality of design offered within your budget constraints.
Alignment With Goals
Prior to buying a rental property, everyone has some sort of vision.
That’s why it’s vital to choose an interior design platform that integrates with your real estate investment goals and strategies. But how can you achieve this?
Consider the type of investment properties you own or plan to acquire and ensure that the platform understands the specific needs of such properties.
Whether you focus on residential or commercial spaces, the platform should offer design solutions that enhance the marketability and functionality of the properties.
Take a moment and look for a platform that aligns with your vision, creating designs that resonate with your target demographic and the unique characteristics of your investment properties.
Customization/Flexibility
It might not be the absolute first thing that comes to your mind, but we can’t stress enough the importance of opting for a platform that provides customization options. It lets you tailor interior designs according to your preferences and the distinctive features of your investment properties.
Flexibility in design styles, color palettes, and furnishings allows you—as professionals and individuals with a vision—to create spaces that stand out in the market. Platforms that collaborate with you to understand your vision and adapt to your evolving needs contribute to a more personalized and effective interior design strategy for your investment properties.
Tips for DIY Interior Design on a Budget
The reality of focusing on the interior of your home is that not everybody is financially flexible enough to pick just any interior designer and go with the flow.
The reality is that we need to accommodate the present situation. Sometimes, that means designing on a budget would be the best thing for your real estate business at the moment. Don’t get it twisted, though. There’s a lot of potential in DIY, especially nowadays when we enjoy the benefit of information of choice.
So, in order to prove that DIY can make a stunning difference for your Airbnb business or long-term rental investment, here are a couple of tips that can help you.
Prioritization Is Key
Start by assessing the areas that require improvement within your investment property.
Prioritize key spaces that can make a significant impact on the overall appeal, such as the living room or kitchen. Focusing on high-impact areas allows you to allocate resources more efficiently and achieve noticeable results.
Explore Thrift Stores
Thrift stores are the best places to find affordable furnishings and décor items.
Upcycling or repurposing furniture can breathe new life into existing pieces, saving money while adding a unique touch to the interior. Get creative with paint, new hardware, or reupholstering to transform secondhand items into stylish additions.
Adjusting Lighting
We’ve already hinted at the popularity of lighting, but let’s face the music here: not everyone is willing to spend on fancy lighting at the moment.
Not to worry—updating lighting fixtures can significantly enhance the ambiance of a space.
Look for affordable yet stylish lighting options online or at local home improvement stores. Consider energy-efficient LED bulbs to improve both aesthetics and functionality while keeping long-term operational costs low.
Once you follow our tips, you won’t believe the change that you made and the amount of money you’ve saved just by being efficient and eco-friendly.
Conclusion
The significance of interior design, especially when it comes to real estate properties, is undeniable. It’s safe to say that interior design plays a pivotal role in shaping the success of real estate ventures.
A well-crafted interior design can make or break a deal, influencing the perception of a property and aligning it with market trends and preferences.
When deciding on how to do your interior design, consider your budget constraints, how it aligns with your investment goals, and its customization options.
The most important thing, though, is choosing the right interior design websites or professionals for the job. It’s actually a strategic decision that can enhance the appeal and functionality of a property while staying within budgetary constraints.
But if you’re opting to do it yourself, prioritize key areas, explore thrift stores for affordable finds, and strategically adjust lighting. These can significantly improve your property’s aesthetics without making substantial financial investments.
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