Tired of hearing the “New year, new me” rhetoric? Well, there’s no need for a “new you”, just a few new resolutions to adopt to improve business as a real estate agent. As an agent, you should always be looking for ways to grow and develop your business. The industry is fast-changing, so setting goals as a real estate agent is crucial to success. But what does 2020 have in store for real estate agents? And what should you focus on?
Here are 7 real estate agent New Year’s resolutions for 2020.
Focus on customer experience and customer service
Real estate is a very customer-oriented business. For that, in 2020, you should focus on providing customers (past clients, potential clients, leads, investors, homebuyers) with the best possible experience. Make sure to put investors, leads, and potential buyers at the top of your list (the same way this resolution is at the top of ours!). Engage with your current and potential clients through social media, personalized calls, newsletters, or even by hosting social events. Finally, frequently check in with past real estate clients and potential leads, see how they’re doing, and ask if you can help them in any way. Customers like to know they’re cared for in any business, and real estate customers are no different.
Hop on the social media train (if you haven’t already)
Everyone is on social media, including your potential real estate leads and customers. Using social media marketing for real estate agents helps in growing your business. Get on Instagram, Facebook, Twitter, and LinkedIn and post photos and facts about your neighborhood, update with a list of events happening, and post your listings online. Moreover, you should keep your followers engaged by asking questions, crowd-sourcing tips, suggestions, and running contests. Most importantly, remain authentic with your audience, and always provide valuable, consistent content that’s relevant to your real estate business.
One tip to keep in mind is to create visual content. Don’t just share data and text. Instead, use videos and graphics rather than plain text when communicating with your followers and customers. Today’s social media browsers want to see posts that are attention-grabbing, with quick and interesting information. So let go of traditional real estate marketing, and use up-to-date social media marketing tactics.
Related: 9 Tips for Real Estate Agents Devising Their Social Media Strategy
Go digital with your real estate agent business
And that doesn’t just include social media. It also includes your filing systems, analysis tools, technology resources, etc.
Going digital is important for two reasons:
- To gain access to tools that enhance your experience and knowledge as a real estate agent. Digitize your files, and use the latest real estate tools available for real estate agents. There’s a plethora of online real estate tools that will make your life 10x times easier as a real estate agent. So get acquainted with real estate tools, real estate systems, apps, and books that can enrich your experience and operations in real estate.
- To up your real estate marketing game. This includes setting up a real estate agent website for yourself
where clients can learn more about you, about your work, and possibly read your good real estate agent reviews. We cannot stress enough how important marketing is in real estate.
Related: These Are the Tools Successful Real Estate Agents Are Using
Use Mashboard: The ultimate real estate agent tool
Speaking of digital tools for real estate agents – allow us to introduce Mashboard. Mashboard is Mashvisor’s online dashboard which allows you to automate the process of qualifying real estate leads and to use analytics to target them with personalized properties and outreach. This real estate agent tool will help you find investment properties for those buyers. Our Property Recommender will match your client with the most ideal investment property with 90% accuracy – find a better real estate matching service!
Additionally, you can gain access to real estate analytics to provide potential clients with all the information they may need. From return on investment (ROI) to expected rental income to real estate comps for a CMA, it’s all in there – one platform, one search. The more information you can provide, the more leads and clients trust you.
Aim for four real estate leads per month
A lead in real estate is anyone who’s expressed interest in buying or selling property. Generating real estate leads can be done through referrals, social media, and establishing an online presence. Set a goal for yourself at the beginning of every month for how many leads you want to get. Try to aim for four per month (1 per week) at the beginning and see if you can manage that. And remember that not every lead translates into a seller or a buyer. So as mentioned above, your focus on customer experience is what can turn leads into clients, and what can help you keep making money as a real estate agent.
To increase your visibility to real estate investors and homebuyers to help you in getting more real estate clients, claim your free agent profile at Mashvisor. Your agent profile will support your real estate lead generation efforts in 2020.
Related: 10 Easy Ways to Generate Real Estate Buyer Leads
Don’t overwork yourself
Louder for all real estate agents to hear!
The industry can take its toll, even on the best of us. So remember to take time off when you need to, and distress from everything. Real estate is a very rewarding industry, but it’s also time-consuming and can drain you. So the next time you feel overwhelmed, take a step back, relax, and do something fun – whether it’s time with your family or a quick vacation. We are human after all.
Keep up with your real estate agent resolutions
So what’s your 2020 looking like?
Everyone’s usually excited about their New Year’s resolutions. That is, until February starts and they let go of everything – their gym membership, their savings, and their real estate goals. Don’t be one of those people. Decide on achievable New Year’s resolutions and real estate agent goals, and follow through with them to succeed in real estate.
And Happy New Year! May it be filled with opportunities.
