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Real Estate Investment Opportunity Analysis: Choose the Best Real Estate Investment Strategy

How do you define real estate investing? It is actually about investing your time, effort, and money into activities related to the real estate market in order to make money. The real estate business has one great aspect: its diversity. Hence, it may offer various opportunities for every real estate investor. There are many real estate investment strategies out there. Such are the fix and flip, buy and hold, rent out, etc. Using investment opportunity analysis may help you in deciding which the best real estate investment strategy for you is. Here are the five most popular and successful investment strategies in real estate.

#1 Conducting Investment Opportunity Analysis: Long-Term Rental Properties

Long-term rentals are also known as traditional rentals. Basically, such rental properties are rented out to tenants for a long period of time, typically more than six months. With such a strategy of investing in real estate, the landlord ensures a constant flow of rental income. In this sense, long-term rentals are considered to be one of the best real estate investments. So, if you are a patient type of person, then buying, owning, and managing rental properties might be the best real estate investment strategy for you. However, you need to be careful. Even though it might sound easy, you still need to conduct an investment opportunity analysis when deciding to invest in long-term rentals. There are many steps that real estate investors should take prior to financing a long-term rental property: for instance, researching the potential neighborhood as well as evaluating the investment and also searching for potential tenants.

Related: The 8 Most Important Benefits of Long Term Rentals

#2 Conducting Investment Opportunity Analysis: Short-Term Rental Properties 

A short-term rental property, more popular as an Airbnb rental property, is another one of the best real estate investments. Such rental properties  are leased for a short period of time, typically several days. Landlords (or Airbnb hosts) may rent out their property on a weekly basis or choose to charge for a night stay. However, in order to be a successful real estate investor, you should conduct investment opportunity analysis when choosing a short-term rental. This is a crucial step to take if you are willing to make money out of real estate investing.

When it comes to Airbnb rentals, the location plays a significant role in your chances of success. This is also the first step you need to consider when you are planning on investing in real estate. It is considered that a short-term rental with a properly chosen location may bring you twice the profit as traditional rentals. You can use an Airbnb calculator to find out how much a specific property in a specific area would earn on Airbnb.

Additionally, you should know that being hospitable is vital when providing an Airbnb rental property. Negative reviews on your properties will certainly decrease your Airbnb occupancy rate as well as profit.

Related: The Expert Guide on How to Invest in Airbnb

#3 Conducting Investment Opportunity Analysis: Fix and Flip

Fix and flip is one of the best real estate investments  to put your money in. However, it is more suitable for the dynamic type of investors who are interested in investing in real estate properties, fixing them, and then selling. The secret is to find a property which requires only minimal repairing costs to maximize the profit later on. With the profit of your first fix and flip, you can invest in a new property, better than the previous one. The idea behind this real estate investment strategy is that the new property, after reselling it, will bring you even higher profit. Once you have made enough money, you can challenge yourself with fixing and flipping two properties simultaneously or investing elsewhere. Just take in mind that this strategy is not for everyone. It requires a real estate investor who is willing put a lot of effort and time in it.

#4 Conducting Investment Opportunity Analysis: Real Estate Wholesaling

Real estate wholesaling is in some ways similar to the fix and slip strategy. However, there are some differences between the two. The main idea of wholesaling is that you buy a real estate property with the goal to sell it to someone else within a very short period of time. This is what makes it so different from rentals, where you purchase a rental property, prepare it for leasing, and rent the property out to tenants for months, even years. At some point you might eventually sell the rental property. Yet, this typically happens after a long period of time. But what makes it different from the fix and flip? Basically, with real estate wholesaling, you buy a property without any intentions to fix it.

So, how do you make money in real estate wholesaling? In real estate wholesaling the transaction is between three parties: the seller, the buyer, and the wholesaler. Many investors see this as the best real estate investment strategy because wholesalers are making good money in short periods of time. The secret of such success is for the real estate investor to conduct investment opportunity analysis. The next step is contracting the most suitable investment property, which is under market value, and sell it for a lot more. However, it is not as easy as it sounds. In order to be a successful real estate investor in wholesaling, you should build your real estate network in order to find profitable deals and cash buyers ready to spend money. Moreover, marketing and negotiation skills are essential if you want to be prosperous in the sphere.

#5 Conducting Investment Opportunity Analysis: Buy and Hold

Buy and hold real estate is a long-term investment strategy, where the real estate investor selects and buys a property and holds on to it for a long period of time. The owner’s goal might be selling the property in the future when its value goes up. However, in most cases he/she rents out the property to tenants in the meantime. Such a real estate investment strategy allows you to gain financial security due to the steady generated cash flow. Yet again, conducting investment opportunity analysis will migrate the potential risk of unexpected expenses which might harm your profit.

Are you willing to learn more about numerous real estate investment topics? Head out to Mashvisor!

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Yoana Leusin

Yoana is an experienced content writer with a BA in leisure studies who enjoys giving tips to beginner real estate investors.

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