As a real estate agent, you need to implement the best lead generation strategies to guarantee success this year.
With a seller’s market well underway, real estate agents are competing for quality leads in order to take advantage of the “buying investment property” fever going around.
While there, of course, is more than one real estate marketing strategy, you shouldn’t consider a strategy that doesn’t include the following quality lead generation tools. To get ahead of the game, successful real estate agents aren’t simply looking for ways on how to get real estate leads online. No, they are also using tools to find the best real estate investments, gather real estate analytics, and perform CMA (comparative market analysis).
Let’s take a look at the best real estate agent tools you need to be using this year.
Note: These tools are tailored for investment specialty real estate agents.
The Best Real Estate Lead Generation System
We have to say the best real estate lead generation system is Mashvisor’s quality lead generation. (Pretty transparent, huh? But don’t click away just yet. Learn why we think we have one of the best real estate lead generation systems out there.)
This tool for real estate agents is comprised of three elements.
Lead Generation for Real Estate Agents
The first part of Mashvisor’s real estate lead generation system is all about finding quality leads for agents. What exactly are quality leads? They are leads that have a much higher chance of converting into clients.
When real estate agents sign up to one of Mashvisor’s plans, they are promised a certain amount of quality leads in a specified time period. Mashvisor then finds real estate investors who are seriously interested in buying an investment property and are actively looking for a real estate agent. Because we do this, real estate agents don’t have to! It saves time, money on real estate marketing, and allows you to get quality leads in a timely manner.
Through our lead generation system, we pass along a few quality leads (say 5, when you signed up for 3). Having skipped the step of searching for potential clients, real estate agents now have the time to talk to the 5 quality leads passed over by Mashvisor. Interview them and decide which ones you wish to keep and which you want to pass up by rating them from 0-5. If you choose to keep 2/5, Mashvisor will work to pass along a few more quality leads, allowing you to find that last client you signed up for.
To sign up for Mashvisor to receive our agent offers and get ahold of the best lead generation system out there, click here.
Related: 3 Ways This Real Estate Agent Tool Conquers Competition
Free Agent Profiles
Another tool successful real estate agents have used as part of their real estate marketing strategy is our free agent profiles (that’s right, this one’s free!). Once you register with Mashvisor, you can claim your free agent profile. (Learn how to easily do that right here). After filling out all of the necessary information on your agent profile, you now have a powerful medium for reaching potential clients interested in real estate investing.
To claim your free real estate agent profile at Mashvisor, click here.
Your agent profile with Mashvisor will be made up of four major parts: your information and a quick agent summary, listed investment properties, blog posts/articles, and an agent rating.
Agent Information and Personal Summary: This is your time to shine! Aside from your basic agent info, compose a summary about your expertise in the real estate market and your experience. This may be the simplest real estate marketing strategy, but it’s proven to be effective in converting leads. Real estate investors (your soon-to-be clients) who land on your agent profile can learn all about what makes you a great choice for them
Related: Advertising Real Estate Agents for Free- The Best Online Tool
Listed Investment Properties: This is the section where real estate agents can list all of their investment properties. Mashvisor does you one better. Thousands of real estate investors land on our investment property search page daily. If you have claimed your free agent profile, when any real estate investor lands on your investment property through our search tool, they will be introduced to you and led to your profile. From there, you take charge, convert this high-quality lead and help them purchase the investment property!
Blog Posts/Articles: Another common real estate marketing tool comes in the form of blogs posts. This is yet another simple way to shine and show real estate investors what you know. By sharing experiences and facts about your real estate market, you can display what makes you the top choice among real estate agents.
Agent Rating: Real estate investors who have worked with you will have the chance to rate your agent profile. Once you manage to get a high rating, we will gladly highlight your agent profile among our top real estate agents. This will allow for even better lead generation online!
Interested in a free profile? Who wouldn’t be? Click here to claim yours.
Lead Profiles
Possibly one of the best tools for real estate agents we offer is our lead profiles. Do you have tons of leads from other lead generation strategies? It can be difficult to sift through them and find which ones are actually quality leads. With Mashvisor’s lead profiles, all you have to do is upload your available leads (Learn how to easily do that right here).
Once real estate agents upload their leads, our powerful AI kicks in. Using a unique Behavioral Predictive Analysis formula, our tool for real estate agents determines how likely it is that a lead will actually buy an investment property. It essentially determines the quality of the lead so you don’t have to! From there, you can ensure you’re not wasting time and energy on useless leads. Rather with our lead profiles as part of your lead generation strategy, you will focus on leads most likely to convert and become clients.
How does Mashvisor achieve this? Our AI and the formula we use analyze the social, financial, and behavioral data of each lead you choose to upload. It’s able to find patterns to indicate how likely it is that this lead will buy a property by comparing it to data on hundreds of thousands of other real estate investors and homebuyers.
The Best Part?
The lead profile page is how we are able to confidently say we have the best real estate lead generation system of 2018. With a 90% success rate which increases the more you use it and upload leads, you can’t go wrong with this form of quality lead generation.
We don’t just generate leads. We generate quality leads. Sign up today to Mashvisor and increase your client base.
The Best Real Estate Investment Calculator
When you sign up for Mashvisor, you get another powerful real estate agent tool: the real estate investment calculator. While many think this is just a tool for real estate investors, that is far from the case.
Real Estate Analytics
It’s not likely that real estate agents are manually calculating cap rates and cash on cash return and the like for their clients. The best way to approach this is by using real estate analytics and a real estate investment calculator. With data on rental income, traditional and Airbnb occupancy rates, and median home prices, figuring out the return on investment for a client can be done in a matter of seconds with Mashvisor’s real estate investment calculator, thanks to the real estate analytics that will be at your disposal.
To learn more about our real estate investment calculator, click here.
Property Finder Tool
It’s not always the easiest task to find investment property that meets every single desire of a client. At least, it’s not easy unless a real estate agent uses the property finder tool feature of our investment calculator. With this real estate investing tool, enter in the client’s criteria including the real estate market, budget, rental strategy, and numbers of bedrooms/bathrooms. From there, you’ll get a list of the investment properties with the highest potential return on investment in that real estate market(s). Meet your clients’ demands and keep them coming back for more!
To learn more about this unique tool, read: How to Find Investment Properties Using a Property Finder Tool
Comparative Market Analysis
Finally, we all know real estate investors prefer working with agents because of the dreaded step of comparative market analysis. Make it easier and faster for yourself by using our real estate investment calculator to find real estate comps. Any listing on our platform is automatically accompanied by real estate comps data to use in a thorough and accurate comparative market analysis.
And for convenience, investment property and neighborhood data can be exported into an Excel sheet. Stop filling spreadsheets manually and use this tool to save time for you and your clients.
Stand apart from the crowd of real estate agents with Mashvisor. Our lead generation system partnered up with our real estate investment calculator will walk with you along the path to success this year.
Give your career the boost it needs. Start by claiming your free profile at Mashvisor here. To sign up for Mashvisor to receive our blogs and offers, click here.
Become the best real estate agent you can be with the aid of some neat reading material: 12 Best Books for Real Estate Agents
What are some creative ways you have generated leads this year? Share with your fellow real estate agents in the comments below.